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A service for marketing & advertising industry professionals · Friday, May 2, 2025 · 808,896,078 Articles · 3+ Million Readers
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  • Published on 09:06 GMT

    Measure what matters: where maths meets magic in modern marketing

    Google’s annual Think Measurement 2025 tentpole summit brought together leading voices to explore why ‘curiosity and learning’ is key for marketers to prove their value and drive growth. When marketers are being asked to do more with less, it’s no longer …

    Source: The Drum - Pending
  • Published on May 1, 2025

    INVNT® and Formula E Partner to Deliver Fan Village at 2025 Monaco E-Prix

    London, UK, May 01, 2025 (GLOBE NEWSWIRE) -- Formula E, the world’s first all-electric motorsport championship, has once again joined forces with INVNT®, the global brand storytelling agency, to create a bold new fan experience for the 2025 Monaco E-Prix. …

    Distribution channels:
  • Published on May 1, 2025

    GSK plc (NYSE:GSK) Q1 2025 Earnings Call Transcript

    GSK plc (NYSE:GSK) Q1 2025 Earnings Call Transcript April 30, 2025 GSK plc beats earnings expectations. Reported EPS is $1.13, expectations were $1.08. Constantin Fest: Ladies and gentlemen, a very warm welcome to this GSK Q1 2025 Results Call. My name is …

    Source: Insider Monkey - Neutral
  • Published on May 1, 2025

    The Hotelier’s Guide to Budget Travelers

    In every economic climate, budget travelers represent a resilient and growing segment of the market, consistently seeking maximum guest experience for their travel dollars. These savvy consumers span all demographics and income levels, making deliberate …

    Source: Hospitality Net - Pending
  • Published on Apr 30, 2025

    OPINION The challenge of in-store measurement and standards

    In-store retail media has become an essential part of the omnichannel marketing mix, enabling retailers to unlock new revenue streams and providing advertisers the opportunity to have high definition, high quality creative at point of purchase.  As in- …

    Source: Internet Retailing - Pending
  • Published on Apr 29, 2025

    From views to value: what the Sidemen can teach social marketers about YouTube’s real po...

    From the Sidemen’s undeniable triumph to unlocking social ROI: we hear from YouTube’s Erica Probst to uncover how its thriving creator community and cutting-edge solutions equip social marketers to supercharge their buying strategies.Social has become a …

    Source: The Drum - Pending
  • Published on Apr 29, 2025

    Retail Media X: The place to get creative and collaborative – and that’s just the conference

    The retail media industry evolves at pace. A year ago it was very much about aligning retail media as part of the marketing mix for brands and, for many retailers, was still something of an on-going experiment. A year later and we find retail media looking …

    Source: Internet Retailing - Pending
  • Published on Apr 29, 2025

    Client/agency partnerships – a marriage of science and creativity

    Central to any brand team’s purpose is the work it does with its external partners such as creative agencies. That work begins inside the brand team with setting strong, functional marketing objectives. I covered how to set relevant marketing objectives in …

    Source: PMLiVE - Neutral
  • Published on Apr 29, 2025

    Katie Welch on Playing a Vital Instrument in Rare’s Orchestra

    As chief marketing officer of Rare Beauty, Katie Welch has successfully and thoughtfully used storytelling to connect with audiences. “It’s so flattering and wonderful and sort of hard to accept, because it’s a team,” she said, humbly, of being recognized …

    Source: WWD - New York - Pending
  • Published on Apr 29, 2025

    Family-Focused Amenities: The Ultimate Guide for Hotels

    Powerful yet sometimes overlooked, families are one of the most important segments in the hotel industry. To attract and retain them, you need to go beyond basic accommodation to offer – and promote - thoughtful, family-friendly amenities. In this guide, …

    Source: Hospitality Net - Pending
  • Published on Apr 29, 2025

    The 2025 CMO agenda: India vs USA

    Representative image (iStock)While it is fashionable for Indian marketers to follow their American counterparts in driving marketing trends, the two markets are extremely different in many ways. It made good sense to look at the 2025 marketing agenda of …

    Source: ETBrandEquity.com - Center-right
  • Published on Apr 29, 2025

    What’s on at FESPA Global Print Expo in Berlin

    In less than two weeks’ time, FESPA’s annual Global Print Expo and co-located events, European Sign Expo and Personalisation Experience, will return to Messe Berlin, Germany from 6 – 9 May 2025. The three events will provide the perfect meeting point for …

    Source: Sprinter - Pending
  • Published on Apr 28, 2025

    Will a gaming strategy become as critical as a social media strategy?

    With gaming audiences growing at record speed across the region, almost rivalling social media in size and engagement, brands have jumped in to leverage the trend with Fortnite concerts, in-game brand collabs and more.   With gaming becoming a bigger part …

    Source: Campaign Middle East - Neutral
  • Published on Apr 28, 2025

    The marketer’s no-nonsense A to Z guide to all things martech

    Buzzwords. Acronyms. Hype. Martech is full of them. As part of our Martech for Drummies guide, we’ve decoded the key terms marketers need to know – no jargon, no fluff, just clear, simple explanations you can actually use.If you’ve ever nodded along in a …

    Source: The Drum - Pending
  • Published on Apr 27, 2025

    Your Daily Horoscope Today April 28 2025 All Zodiac Signs

    Aries ( Mar.21 – Apr.20): Horoscope Today Think positive today and watch the world around you changing. Regardless of how difficult things may seem, Ganesha advises you to take it without getting upset. If you set your mind to something, you can do it. You …

    Source: India West - Pending
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