Published on
12:09 GMT
Moomin merchandise and fashion: 80 years of ultra-savvy marketing that taps into childhood nostalgia
On a visit to the British Library in London to research this piece, I was preceded by a woman with a lilac-coloured tote featuring a mischievous-looking girl with a severe top knot and black dress. I instantly recognised the distinctive outline of Tove …
Source:
The Conversation
-
Neutral
