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Kraft Foods & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
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  • Big box discounters are hungry for more food shoppers 7 Nov 2009 06:14 GMT
    ... is expanding grocery sections and adding fresh food and produce in many locations, including its ... sections, including 800 square feet of perishable foods. Minneapolis-based Target has opened or renovated 100 ... Market Pantry brand cheese hung side-by-side with Kraft and Cabot varieties, and name-brand frozen foods ...

  • $5 footlongs turbocharge Subway 7 Nov 2009 00:11 GMT
    ... fact that a sandwich, the quintessential American food, has grabbed the spotlight right now comes ... out consumer perceptions for such companies as Kraft Foods and Wal-Mart Stores. For Frankel, the biggest ...

  • Immunity boaster 6 Nov 2009 12:10 GMT
    ... gone awry: The Down Under division of Kraft Foods recently hit a bad patch of yeasty ... it dared to fool with the national food Vegemite, blending it with cream cheese and ...

  • $5 footlongs turbocharges Subway 6 Nov 2009 23:11 GMT
    ... fact that a sandwich, the quintessential American food, has grabbed the spotlight right now comes ... out consumer perceptions for such companies as Kraft Foods and Wal-Mart Stores. For Frankel, the biggest ...

  • Covario's Innovative Search Marketing Programs Strike Gold... Again 5 Nov 2009 13:48 GMT
    ... this year, Covario and Adobe won an ad:tech Limelight Award for 'Best Search Marketing Strategy' ... industry stalwarts Travel Channel, HBO, American Express, Kraft Foods and Unilever. "We are very happy for ...

  • Are Family-Friendly Shows a Better Environment for Ads? 4 Nov 2009 21:34 GMT
    ... the salty language of "Southland" keep an ad for Pampers or a commercial for Coca-Cola ... Gamble, General Motors, McDonald's, Verizon Communications and Kraft Foods, the Alliance has garnered notice since its ...

  • New name for iconic food item stirs row, sends sales soaring 3 Nov 2009 21:32 GMT
    ... you get when you take an iconic food product, change its ingredients and release it ... or a publicity coup? The executives at Kraft Foods Australia, the company that makes Vegemite — ...

  • What's That Comida Kraft Ad Doing on My Huffington Post? 4 Nov 2009 22:15 GMT
    ... It's contextual. So I suppose the Spanish-language ad that popped up on my Huffington Post ... behaviorally targeted ad reach its intended bilingual food-buying target? And when I clicked through (which ... first appearance out of my head. Comida Kraft and Huffington Post side by side. Y ...

  • Kraft Net Revenues Decline, But '09 Guidance Raised 5 Nov 2009 05:53 GMT
    ... Kraft Foods Inc.'s Q3 '09 net revenues declined 5.7% ... 3 earnings conference call. "Last year, our advertising and consumer spending as a percentage of ...

  • Weatherchem Customer, Del Sol Food Company, Wins 2009 Package of the Year Award 4 Nov 2009 18:51 GMT
    ... Weatherchem. One of Weatherchem’s customers, Del Sol Food Company, has won the 2009 Package of ... the Package of the Year award include Kraft Foods pourable salad dressing (2008) and Unilever Foods ...

  • On the Call: Kraft Foods CEO Irene Rosenfeld 4 Nov 2009 02:51 GMT
    ... On the Call: Kraft Foods CEO Irene Rosenfeld As the recession took ... to save money. The trend had some food companies worried and they countered with price ...

  • US: Family Dollar sees growth in new stores, new shoppers 5 Nov 2009 15:19 GMT
    ... To gain customers' trust of its name-brand food selection, it is introducing a new advertising ... it is introducing a new advertising campaign. Ads will show products like Kraft Macaroni & Cheese with the slogan: "Exactly ...

  • Family Dollar sees growth in new stores, new shoppers 3 Nov 2009 17:40 GMT
    ... To gain customers' trust of its name-brand food selection, it is introducing a new advertising ... it is introducing a new advertising campaign. Ads will show products like Kraft Macaroni & Cheese with the slogan: "Exactly ...

  • UPDATE 1-Family Dollar sees growth in stores, new shoppers 3 Nov 2009 20:41 GMT
    ... To gain customers' trust of its name-brand food selection, it is introducing a new advertising ... it is introducing a new advertising campaign. Ads will show products like Kraft Macaroni & Cheese with the slogan: "Exactly ...

  • Your client with holiday shoppers 2 Nov 2009 13:36 GMT
    ... found at customer service desks, in mall food courts and within mall stores. In a ... Frequent mall advertisers include retail stores, snack foods, beverages, movie studios, fashion brands, video game ... include Foot Locker, Skechers, Bose, Columbia Pictures, Kraft, Macy’s, MasterCard, Nike, Oakley, T-Mobile, Visa and ...


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