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Eastman Kodak & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
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  • YCD Multimedia Revolutionizes Retail with the Launch of its Real-Time Ad Management Platform 4 Nov 2009 16:31 GMT
    ... Retail with the Launch of its Real-Time Ad Management Platform ) is once again transforming ... the measurability and ROI of in store ads to heights never before possible outside of ... Coca Cola, Toyota, American Airlines, Pizza Hut, Kodak, Hilton Hotels, Cartier, Crocs, and Hugo Boss. ...

  • Kodak Shoots For YouTube Consumer Connection 4 Nov 2009 06:12 GMT
    ... Many consumers may still think of Kodak as mainly an enabler of still images. ... a in which consumers are encouraged to upload 10-second videos depicting their ultimate family portrait ... connections people make by sharing photographs. Television ads for the campaign, which highlight the connections ...

  • Webinar to look at finding resources to enter new markets, explore new opportunities and outpace the competition 2 Nov 2009 03:31 GMT
    ... remember Warren from his famous which has had nearly 200,000 views. Warren Werbitt is the Founder ... marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in ... group’s go-to-market organizational structure. Prior to joining Kodak, Pellow was the Gannett chair in integrated ...

  • In-House and Outsourced Aren't the Only Options for Your Clients 2 Nov 2009 21:14 GMT
    ... by creativity or quality of work, but instead by the need for a new operating ... coupons, sales-team sell sheets and highly localized ads. Such work is the kind that many ... for Sorrento Cheese, Bausch & Lomb and Kodak. We think this setup can be a ...

  • Catching the Smile Train 2 Nov 2009 16:53 GMT
    ... selling the $100 million shop, though, he had to figure out what to do next. ... Eye, Ford, Ruffles, Burger King, Miller beer, Kodak, Ronzoni. Single and determined to improve my ... Computer Associates that ran most of their ads in ComputerWorld. After winning the pitch, I ...

  • Bringing old world branding to internet sales 1 Nov 2009 07:57 GMT
    ... Israel's Webcollage is helping companies like Target, Kodak and Radio Shack to sell their products ... retail site, like Best Buy," says Doron. "Instead of just browsing the listing at the site, ... and marketing issues, interacting with retail sites, advertising teams, etc. Webcollage allows them to work ...

  • Big Business under siege 3 Nov 2009 10:37 GMT
    ... is fighting back, spending millions on television ads and lobbying to block Mr. Obama's agenda. In many ... of IBM, Wal-Mart, Time Warner, Kraft, Eastman Kodak and Coca-Cola. The White House has openly ... the bait and engage in a name-calling campaign of invectives back and forth. We're going ...

  • professional photography equipment 29 Oct 2009 15:42 GMT
    ... smart, coercive advertising campaign. Both have introduced ads that have compelled individuals to spend their ... taken a more humanistic approach not unlike Kodak and their emphasis on capturing the most ... pay retail for your new camera, then head down to the mall. But if you ...

  • NAD: The Plug Stops Here 31 Oct 2009 05:15 GMT
    ... to the public. But since 1971 the NAD, an adjudicative body made up of fewer ... willing to float ever-bolder claims in their ads -- claims that their competitors often consider ... with the NAD over an ad from Kodak, which told consumers who bought its ink-jet ...

  • An Early Thanksgiving, Black Friday Begins 30 Oct 2009 22:02 GMT
    ... have several doorbusters from their Black Friday ad available only for just a few hours. ... Efficiency Washer/Dryer Pair for $579.98, and a Kodak CD-80 10.2 MegaPixel Digital Camera (3x zoom, ... posting the Ace Hardware, Sears, and Kmart ads within the next week or two, so ...


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