
SRK came early, the bathtub didn’t: The story behind Lux’s iconic ad
It takes a certain kind of star power to make an Italian bathtub surrounded by Hema Malini, Juhi Chawla, Kareena Kapoor and Sridevi feel like background noise. Shah Rukh Khan, half-naked and soaking for Lux, pulled it off. No wonder the ad became a pop- …