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A service for marketing & advertising industry professionals · Friday, May 2, 2025 · 808,700,128 Articles · 3+ Million Readers
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In-Game Advertising News Monitoring

  • Published on May 1, 2025

    Gillette and EA Sports FC partner on in-game ads and soccer Ultimate Team packs

    Gillette and EA Sports FC have partnered in a global brand deal aimed at elevating how fans experience the game of soccer on and off the pitch. The deal unites Gillette, a 115-year-old men’s grooming brand, and EA Sports FC, a sports gaming brand with 30 …

    Source: VentureBeat - Neutral
  • Published on Apr 30, 2025

    Dip in gaming CPMs presents opportunities in Q1 and Q3

    While playtime and session volumes among gamers peak “slightly” in Q4, gaming remains a relatively consistent year-round activity, creating potential opportunities for advertisers seeking greater efficiencies during Q1 and Q3. According to a new report …

    Source: The Media Leader - Pending
  • Published on Apr 30, 2025

    Epic Games for Android is bringing Flappy Bird back

    Epic Games has slowly been creating a safe space for Android games that are free from the Google Play Store. The newest Epic Games addition is a title that hasn’t been around in some time — Flappy Bird. Flappy Bird is often remembered as a title that …

    Source: 9to5Google - Pending
  • Published on Apr 29, 2025

    Report: EA lays off hundreds of workers after canceling games at Respawn Entertainment

    Electronic Arts has reportedly laid off huge numbers of employees in yet another round of cuts targeting Apex Legends and Star Wars Jedi developer Respawn Entertainment. According to Bloomberg News, the company has eliminated off "between 300 and 400 …

    Source: Game Developer - Neutral
  • Published on Apr 28, 2025

    Roblox Attracts Brisk Retail Chatter As Traders Eye Q1 Results With Optimism

    The Finchat-compiled consensus estimates call for a first-quarter loss per share of $0.39 and bookings of $1.15 billion. San Mateo, California-based Roblox Corp.'s (RBLX) stock stream on Stocktwits attracted brisk chatter this weekend as retail …

    Source: Asianet Newsable - Pending
  • Published on Apr 28, 2025

    Ignore the Haters, Mobile Games Are "Real" Games

    Summary Mobile games offer diverse experiences beyond just casual entertainment. Mobile platforms host renowned AAA games, indie titles, and unique mobile-first experiences that showcase the platform's capability and potential. Despite criticism, …

    Source: How-To Geek - Neutral
  • Published on Apr 28, 2025

    Will a gaming strategy become as critical as a social media strategy?

    With gaming audiences growing at record speed across the region, almost rivalling social media in size and engagement, brands have jumped in to leverage the trend with Fortnite concerts, in-game brand collabs and more.   With gaming becoming a bigger part …

    Source: Campaign Middle East - Neutral
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