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Saturday November 7, 2009
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IKEA & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
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  • Ikea Begins Creative Review to Integrate General Market With Hispanic 4 Nov 2009 23:55 GMT
    ... NEW YORK (AdAge.com) -- Swedish furniture retailer Ikea, nearing completion of a media agency review, ... creative agencies, citing Deutsch and Anita Santiago Advertising as specifically participating in the review. Ikea, ... year, Ikea marketing chief Magnus Gustaffson told Ad Age the company plans to devote an increasing ...

  • Ikea's U.S. Creative in Play 5 Nov 2009 19:35 GMT
    ... general-market and Hispanic creative, home furnishings giant Ikea has hired consultancy Pile + Co. in ... of 2009 after spending $94 million on ads during all of 2008, per Nielsen. Interpublic ... the client said. Deutsch has served as lead agency since 2006, when it reclaimed the ...

  • Complaint on Ikea advert upheld 3 Nov 2009 01:16 GMT
    ... Congress of Trade Unions (Ictu) that an advertisement for furniture retailer Ikea encouraged and trivialised absenteeism has been upheld ... that the statement in the advertisement could lead some consumers to believe that the television advertised ...

  • Vizeum scoops £10 million UK Ikea media account 4 Nov 2009 19:55 GMT
    ... The best work from the W&K creative team Top London creatives strike a pose for D&AD New Blood 's pick of Mother's Orange Gold Spots The agency won the business after a ...

  • Moving in for the kill 2 Nov 2009 14:32 GMT
    ... the Great Recession in late 2007, the advertising industry was one of the first to ... been a disastrous year for us. But instead of retreating and retrenching, we are looking to ... to help global giants including Miller Coors, Ikea and Coca-Cola with their sign and banner ...

  • Maine's new CFL recycling program: Should manufacturers pay? 4 Nov 2009 00:48 GMT
    ... costs in adding recycling information to our advertisements that promote CFLs. Hard costs are around ... minimize disruption and help keep costs down. Instead, it seems like we'll have to build ... achieve." Currently, only two large national retailers, IKEA and Home Depot, fund and manage CFL ...

  • Orbitz, Bertolli Big Winners For Gay/Lesbian Ads 29 Oct 2009 05:12 GMT
    ... many mainstream marketers still shy away from ads directed at gays and lesbians, a leading ... Gay & Lesbian Alliance Against Defamation, or GLAAD, monitors all forms of advertising, and bestows ... ads from companies like Levi Strauss and Ikea, which referenced gays yet ran on mainstream ...

  • What's That Brand Doing in My Show? 30 Oct 2009 16:18 GMT
    ... minute-long videos about people who work at Ikea--who might've dreamed that could be interesting?--was co-produced ... that Mindshare created for ). Five-second billboard ads that read "Conceived by Sprint" and "Conceived by Sprint ...

  • Don't Turn Up Your Nose at Scent Marketing 29 Oct 2009 03:33 GMT
    ... The recent resurgence of "multisensory marketing" and "neuromarketing" strategies ... true pioneer of scent marketing, ran scented ads for their hotels in Wired magazine -- ... being "in the know," it reaches a dead end quickly and an opportunity is missed. ...

  • How Martin Is Helping Microsoft Battle Apple on the Retail Front 31 Oct 2009 03:33 GMT
    ... statement, considering the agency is also the lead ad shop for the biggest retailer in ... as a theme in Apple's barrage of ads featuring actors John Hodgman and Justin Long.) ... Price, Place and Promotion. Only McDonalds and IKEA are in the same league. On the ...

  • PG&E's ClimateSmart program draws little interest 30 Oct 2009 13:11 GMT
    ... Choice, eBay, the Palo Alto Medical Foundation, IKEA and the San Jose Convention Center. PG&E ... that PG&E has allocated $12 million for marketing and advertising with little results. PG&E buys the carbon ...


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