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  • LEEDS RHINOS: It was tough to axe stars, says Smith 6 Nov 2009 13:56 GMT
    ... Wakefield Trinity Wildcats flier Peter Fox com ADVERTISEMENT es into the 17 on the right ... bench to start at scrum-half in the Gillette Four Nations showdown at Huddersfield's Galpharm Stadium. ... Michael Shenton. Smith said all his 24-man squad are fit and available and he admitted defensive ...

  • How King of Shaves is using the web to build its brand globally 4 Nov 2009 18:50 GMT
    ... real challenge to shaving sector market leaders, Gillette and Wilkinson Sword. Gillette alone dominates 90 ... I’d realised how big a task lay ahead at the time, before Google, I might ... A definitive break from tired, traditional razor ads, the messaging focuses on the advanced technology ...

  • Cablevision's Rutledge sees economic recovery in ad rebound, as traditional advertisers return 3 Nov 2009 18:56 GMT
    ... financial-services industries. The company said Tuesday that ad revenue rose by 18 percent in the ... IFC and WE tv. Its new interactive ads, where viewers use their remote to order ... are doing well. Cablevision said a two-week Gillette ad campaign offering a free sample ran ...

  • World Series and marketing 5 Nov 2009 18:30 GMT
    ... Subway restaurants include him in their print advertising (which just a month ago was only ... already full of endorsements. He has a Gillette partnership with Roger Federer and Tiger Woods ... local advertising) but not for a national ad campaign. He is an avid fisherman and hunter ...

  • World Series Marketing Winners and Losers 5 Nov 2009 20:15 GMT
    ... seen Subway include him in its print advertising (which only a month ago was only ... plate is already . He has a Gillette partnership with Roger Federer and Tiger Woods ... local advertising) but not for a national ad campaign. He is an avid fisherman and hunter ...

  • On The Call: Cablevision COO Tom Rutledge 3 Nov 2009 18:50 GMT
    ... financial-services industries. The company said Tuesday that ad revenue rose by 18 percent in the ... IFC and WE tv. Its new interactive ads, where viewers use their remote to order ... are doing well. Cablevision said a two-week Gillette ad campaign offering a free sample ran ...

  • Cablevision COO Tom Rutledge 3 Nov 2009 19:35 GMT
    ... financial-services industries. The company said Tuesday that ad revenue rose by 18 percent in the ... IFC and WE tv. Its new interactive ads, where viewers use their remote to order ... are doing well. Cablevision said a two-week Gillette ad campaign offering a free sample ran ...

  • Cablevision sees strong response to interactive ad service 3 Nov 2009 21:32 GMT
    ... After launching its new interactive TV advertising service, Cablevision unveils new interactive TV ad Cablevision unveils new interactive TV ad , in ... use of the Optimum Select service involved Gillette and was scheduled to last roughly two ...

  • Consumers returning to big brands 1 Nov 2009 13:50 GMT
    ... get Colgate toothpaste, Kellogg's Frosted Flakes and Gillette Fusion shavers. That's good news for the ... products, including Pampers diapers. But it hasn't had to cut prices as low as store brands ... in the past year and emphasized heavy advertising, helped by a weak ad market that's ...

  • Advertising: For a Men's Body Lotion, a Rugged Messenger 4 Nov 2009 07:16 GMT
    ... major brands like Axe, Old Spice and Gillette have not introduced below-the-neck moisturizers. Some upscale ... advocates their use but cautions against toiletry overload, telling readers that if their medicine cabinet ... the offering, which it introduced quietly without advertising, by shifting it to the lotion aisle, ...

  • Consumers return to big brands 1 Nov 2009 05:37 GMT
    ... get Colgate toothpaste, Kellogg's Frosted Flakes and Gillette Fusion shavers. That's good news for the ... products, including Pampers diapers. But it hasn't had to cut prices as low as store brands ... in the past year and emphasized heavy advertising, helped by a weak ad market that's ...

  • Cheer(R) Launches New Soap Opera Campaign Featuring All My Children's Cameron Mathison 5 Nov 2009 11:31 GMT
    ... Cheer(R) Launches New Soap Opera Campaign Featuring All My Children's Cameron Mathison Cheer's ... by daytime dramas and includes a new ad featuring real-life soap star . The brands' first ...

  • P&G's Marc Pritchard Is Ad Age's No. 1 Power Player 2 Nov 2009 01:53 GMT
    ... cutbacks aside, P&G still spends more on marketing than any marketer in the U.S. or, ... the world. Iconic brands such as Tide, Gillette, Olay and Bounty, while hurt or challenged ... reports to Vice Chairman-Global Operations Werner Geissler, leads another key part of the U.S. marketing effort, ...

  • K-C Makes an Upscale Zag as Competition Focuses on Value Plays During Recession 1 Nov 2009 22:53 GMT
    ... last week. Yet there's growth to be had in both places. Cyrus Bulsara, principal of ... Resources Inc. data from Deutsche Bank. P&G's Gillette has addressed the problem in part with ads pitching men on the benefits of changing ...

  • For a Men's Body Lotion, a Rugged Messenger 4 Nov 2009 03:51 GMT
    ... major brands like Axe, Old Spice and Gillette have not introduced below-the-neck moisturizers. Some upscale ... advocates their use but cautions against toiletry overload, telling readers that if their medicine cabinet ... the offering, which it introduced quietly without advertising, by shifting it to the lotion aisle, ...


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