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DraftFCB News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
- Effies 2009: 52 case studies shortlisted for final round 3 Dec 2009 03:34 GMT
... of Consumer Products, Consumer Durables, Services, Corporate Advertising, Internet Advertising, Mobile Advertising and Integrated Advertising ... Contract Advertising (India), Ignitee Digital Solutions and DraftFCB Ulka have one case study each. Ogilvy ...
- Interpublic Group to Present at the UBS 37th Annual Global Media & Communications Conference 2 Dec 2009 17:41 GMT
... for replay for 30 days. Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, Magna, McCann Erickson, Momentum, MRM ...
- Interpublic Group to Present at the UBS 37th Annual Global Media & Communications Conference (BIZ) 2 Dec 2009 17:40 GMT
... Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, , Initiative, Jack Morton Worldwide, Lowe Worldwide, Magna, McCann Erickson, Momentum, MRM Worldwide, ...
- Fight 2 Win PSA launched to find a cure for Hodgkin's Disease 2 Dec 2009 08:55 GMT
... “Fight 2 Win” PSA – created by Draftfcb Irvine Creative Director Scott Murray, produced by Draftfcb Irvine ... this, and with the help of the ad it will. “When we started this project, like most ...
- Interpublic Launches New Micro Site Focused on Pro Bono Activity 2 Dec 2009 22:36 GMT
... the most successful PSA campaign in the Ad Council’s history Draftfcb’s work with CityHarvest raising awareness ... world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, ...
- Dockers Backs Khakis In New Global Push 2 Dec 2009 05:52 GMT
... effort, via the San Francisco office of DraftFCB, positions khaki pants for versatility. The campaign ... billboard, radio, social media, events and digital ads rolling out this month, and the television ... the first time Dockers has featured an ad on this broadcast since 2002. The campaign ...
- A Marketer's New Worry: Are My Ads Retweetable? 28 Nov 2009 06:35 GMT
... A Marketer's New Worry: Are My Ads Retweetable? For some time, publishers of editorial ... revenue officer at Digg. AdMob, the mobile ad network currently being acquired by Google, is ... button yet. Kevin Skobac, media supervisor for Draftfcb, said that adding such functionality makes sense. ...
- Are Your Ads Re-Tweetable? 1 Dec 2009 01:44 GMT
... future, that same functionality is coming to ads. Federated Media has announced a deal with ... revenue officer at Digg. AdMob, the mobile ad network currently being acquired by Google, is ... button yet. Kevin Skobac, media supervisor for Draftfcb, said that adding such functionality makes sense. ...
- Optimus Santa Monica and Draftfcb Irvine Launch Fight 2 Win PSA in Support of Hodgkin's Research 1 Dec 2009 21:11 GMT
... Optimus Santa Monica and Draftfcb Irvine Launch Fight 2 Win PSA in ... this, and with the help of the ad it will. "When we started this project, like ... visit is the first global, behavior-based, holistic marketing communications organization to operate against a single ...
- Moorhead Exits Razorfish For Draftfcb 1 Dec 2009 06:15 GMT
... Patrick Moorhead has left Razorfish to joinDraftfcb as its first vice president and management ... Thursday appointed Catherine Balsam-Schwaber as SVP of marketing, reporting directly to Jodi... Offerpal Media, which ...
- Dockers® Brand to Lead Khaki Comeback by Asking Men to Once Again "Wear the Pants" 1 Dec 2009 13:33 GMT
... -- New Brand Platform and Multi-Media Ad and Marketing Campaign is 'A Call to ... billboard, radio, social media, events and digital ads rolling out in December 2009, and the ... The Wear the Pants campaign, created by DraftFCB in San Francisco, will run in over ...
- Dockers® Brand to Lead Khaki Comeback by Asking Men to Once Again 'Wear the Pants'' 1 Dec 2009 13:32 GMT
... Brand to Lead Khaki Comeback by Asking Men to Once ... billboard, radio, social media, events and digital ads rolling out in December 2009, and the ... The Wear the Pants™ campaign, created by DraftFCB in San Francisco, will run in over ...
- Direct 'Mad Men' talk of transformation 30 Nov 2009 00:32 GMT
... years have brought significant change to direct marketing agencies. Agency execs say that while the ... in 1978 started Kobs & Brady (today DraftFCB), noted much of the targeting for prospects ... to get out," she explains. "Companies that had never thought of doing it became very interested." ...
- Dockers Brand to Lead Khaki Comeback by Asking Men to Once Again "Wear the Pants " 1 Dec 2009 13:33 GMT
... Dockers Brand to Lead Khaki Comeback by Asking Men to Once ... billboard, radio, social media, events and digital ads rolling out in December 2009, and the ... The Wear the Pants campaign, created by DraftFCB in San Francisco, will run in over ...
- Monday News Munchies: Hamiltron has the goods 30 Nov 2009 00:52 GMT
... A reader wrote in after seeing that had won Bigsave Furniture recently. “Excited at the ... you know” lines. Did you know that DraftFCB are the originators of the 32-point starburst? ... few people in ad land scratching their heads, particularly as it’s a bit of an ...
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