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Freesheet deal puts newspaper groups on the same page 3 Dec 2009 00:31 GMT
... supposed yearning by consumers for authenticity. The advertising campaign, developed by agency Peter Owens specifically for ... with more modern marketing ploys too. With beer mat advertising, the lager encourages drinkers to sign up ...
Enfamil Maker Loses False-Advertising Suit Against PBM 2 Dec 2009 21:58 GMT
... Products for misleading consumers with a comparative ad campaign. The award is one of the largest to date ... the advertisements were about hot dogs or beer, the verdict would be a lot lower. The ...
Anti-alcohol ad campaign launched 1 Dec 2009 19:34 GMT
... excessive alcohol advertising.” According to Marin Institute, “Between 2001 and 2007, Big Alcohol (global beer, wine, and spirits companies) placed more than 2 million alcohol ads on TV. This year, foreign-based alcohol ...
De Beers confident of refinancing $1.5-bln debt 1 Dec 2009 15:13 GMT
... De Beers confident of refinancing $1.5-bln debt MOSCOW. Dec 1 ... 09/10 season, along with a full-scale integrated marketing campaign." "For the first time, a set of ...
We've agreed to invest another $540m in De Beers ' Anglo 1 Dec 2009 11:18 GMT
... We've agreed to invest another $540m in De Beers – Anglo 1st December 2009 Updated 57 minutes ago ... had financed the new Love Knot diamond advertising campaign, which was expected to boost diamond sales ...
We've agreed to invest another $450m in De Beers ' Anglo 1 Dec 2009 13:03 GMT
... We've agreed to invest another $450m in De Beers – Anglo 1st December 2009 Updated 1 hour 17 ... had financed the new Love Knot diamond advertising campaign, which was expected to boost diamond sales ...
Diageo extends Africa beer push 30 Nov 2009 19:07 GMT
... continuing a push to develop its lucrative beer business in Africa and southeast Asia. Diageo also ... the brew with a TV and outdoor advertising campaign across Angola, highlighting the brand's history. The ...
Diageo launches Guinness in Angola as it develops Africa beer business 30 Nov 2009 19:07 GMT
... continuing a push to develop its lucrative beer business in Africa and southeast Asia. Diageo also ... the brew with a TV and outdoor advertising campaign across Angola, highlighting the brand's history. The ...
England celebrates Christmas season with a Crabbies Ginger Beer 30 Nov 2009 12:50 GMT
... celebrates Christmas season with a Crabbies Ginger Beer Halewood International’s Crabbies Alcoholic Ginger Beer is to be ... the run up to Christmas through a marketing campaign created by England. The TV campaign will run ...
el Jimador releases "New Mix" tequila cocktails in a can 1 Dec 2009 17:34 GMT
... your refrigerator for a beverage: cola, juice, beer, leftover wine, spicy mango margarita...wait, what? That's ... by volume), which is similar to most beers. "NEW MIX delivers a premium alternative to beer in ... will receive a new look and an advertising campaign to introduce the brand. There are images ...
el Jimador Introduces Tequila Cocktails in a Can 1 Dec 2009 14:01 GMT
... can at 5% ABV, similar to most beers. "NEW MIX delivers a premium alternative to beer in a true spirit-based, readymade cocktail that ... will receive a new look and an advertising campaign to introduce the brand. "NEW MIX in ...
Monster, Ball get Dub; Developing the next winner 1 Dec 2009 19:12 GMT
... Ariz. Hensley will distribute the Dad’s Root Beer, Bubble Up and Dr. Wells portfolios in 12 ... mobile promotion to has unveiled a new ad campaign urging customers to "shake that ass - shake that ...
Notts Police back national rape campaign 29 Nov 2009 21:11 GMT
... their own campaign next week. Posters and beer mats will be distributed in pubs and clubs ... Notts. There will also be a radio ad campaign and a promotion before Christmas. The Topaz Centre - Notts' ...
My goodness, Guinness sees lots of growth in Africa 1 Dec 2009 13:17 GMT
... to grow its share of the U.S. beer market, via new product launches and innovation of ... into Angola, with a TV and outdoor advertising campaign highlighting the brand's history, the company is ...
Guinness goes to Angola 1 Dec 2009 10:32 GMT
... Portuguese brewer Unicer, which is a major beer importer into Angola, have announced a new partnership ... be supported by a television and outdoor advertising campaign. 300 key outlets will be supported with ...

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EIN News Columnists

Britain's Officials Tell The Truth About the White House Lies That Led to Iraq (Joe Rothstein's Commentary) [30 Nov 2009 - 20:38]
Fear And Anger Stalks The Land; Will President Obama Learn to Manage It Or Become Its Victim? (Joe Rothstein's Commentary) [25 Nov 2009 - 03:01]

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Marketing Agencies News

The Internet Marketing Firms Choice For Your Business That Is Affordable, Fast, and Powerful Guaranteed [03 Dec 2009 - 07:24]
SodaStream looks for ad agency ahead of relaunch [03 Dec 2009 - 04:53]
Mobile ad company Smaato raises $4.5M [03 Dec 2009 - 02:42]
Top ad agencies scout for buys in digital media [02 Dec 2009 - 21:47]
Korean Ad Firm to Buy Barbarian [02 Dec 2009 - 19:02]

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Marketing Campaigns News

Advertising: Puerto Rico Revives a 50-Year-Old Campaign [03 Dec 2009 - 10:32]
Humanists aim ad campaign at Christmas [03 Dec 2009 - 03:57]
AAJ Launches Ad Campaign to Protect Patients [02 Dec 2009 - 22:19]
Building a Successful Email Based Marketing Campaign [02 Dec 2009 - 21:42]
AT&T Drops Lawsuit Against Verizon Wireless' Ad Campaign (T,VZ) [02 Dec 2009 - 20:09]

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Online Advertising News

Letter (Web version): Imagine ad comparing schools is misleading [03 Dec 2009 - 10:06]
Consortium to Measure Online Ads' Impact on Offline Sales [03 Dec 2009 - 06:13]
Report: AOL To Pull Premium Advertising From Ad.com [03 Dec 2009 - 06:11]
Five things you need to know... Ad networks [03 Dec 2009 - 05:56]
MySpace enters net music fray with ads-free service [03 Dec 2009 - 05:54]

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Television Advertising News

@ icky TV ads, stopped trains [03 Dec 2009 - 10:08]
With White House Jobs Summit This Week KSBH Unveils New TV Ads Targeting Senators on Health Care [02 Dec 2009 - 17:48]
The Profits of Buying and Selling Infomercial Products [02 Dec 2009 - 11:37]
Bacardi promotes Mojito Classic with TV campaign [02 Dec 2009 - 11:18]
Health care TV ads uninformative [02 Dec 2009 - 09:18]

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