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A service for marketing & advertising industry professionals · Wednesday, November 13, 2024 · 760,143,692 Articles · 3+ Million Readers
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  • Published on Nov 11, 2024

    Is the New Natural-Diamond Marketing Campaign ‘Worth the Wait’? 

    Natural diamonds have taken a big hit in the past few years. From the highs and lows of Covid-19 spending on luxury, to economic uncertainty and an oversupply in the midstream that has led to a persistently weak market, prices and demand have dropped. And …

    Source: Rapaport - Neutral
  • Published on Nov 12, 2024

    Flavorman predicts rise in tropical, international spice drinks for 2025

    Flavorman’s Beverage Architects predict consumers will take a closer look at ingredients and any associated health claims. LOUISVILLE — Flavorman, a leading custom beverage development company, has released its 2025 Beverage Trends predictions, continuing …

    Source: The Lane Report - Kentucky - Neutral
  • Published on Nov 12, 2024

    Flavorman Predicts 2025 Beverage Industry Trends

    LOUISVILLE, Ky. (November 12, 2024)—Flavorman, a leading custom beverage development company, has released its 2025 Beverage Trends predictions, continuing the company’s seven-year streak of foreshadowing industry trends for the upcoming year. After …

    Source: The Lane Report - Kentucky - Neutral
  • Published on Nov 12, 2024

    I-64 truck crash in New Kent kills two

    Two people are dead after a tractor-trailer ran off the interstate on Friday morning.  Virginia State Police say units responded to the crash just before 11:30 a.m. on I-64 in New Kent County. The vehicle was traveling westbound near Route 33.  Side angle …

    Source: Richmond Times Dispatch - Virginia - Neutral
  • Published on Nov 12, 2024

    Alison Payne Named Heineken USA CMO

    This marks a return to Heineken USA. From 2018 to 2021, Payne led the Mexican portfolio in the U.S. Heineken USA has named a new chief marketing officer.  Alison Payne takes on the role this January, replacing Jonnie Cahill, who spent more than a decade …

    Source: Consumer Goods Technology - Illinois - Label Pending
  • Published on Nov 12, 2024

    Nestlé strikes Formula 1 deal for KitKat

    Formula 1 and Nestlé have announced a multi-year marketing deal that will make KitKat the official chocolate bar of motor racing’s top-tier series. The tie-up will officially start during the 2025 season and continue through the 2026 campaign, at which …

    Source: Just Food - Neutral
  • Published on Nov 11, 2024

    Made-in-Detroit ‘Mad’ documentary is no joke

    There’s an inherent tension at being impatient with the state of the world that is found at the core of the creative arts and, especially, satire. It is also found in a Pleasant Ridge filmmaker’s willingness to jump in with both feet to tell the tale of …

    Source: Detroit Metro Times - Michigan - Left-wing
  • Published on Nov 11, 2024

    Media Buying Briefing: How generative AI is being applied in big and small settings

    As generative AI begins to settle into everyday workings across the media and marketing landscape — we’re definitely moving past the shiny new object phase — it’s worth looking at some micro- and macro examples of its application. How it’s looked at and …

    Source: Digiday - Label Pending
  • Published on Nov 10, 2024

    Lerwick Brewery unveils ambitious national targets

    Lerwick Brewery's head brewer Jonny Sandison. Lerwick Brewery plans to increase its mainland UK sales by 500 per cent within the next three years. The ambitious growth strategy will see the craft brewery launch a robust marketing campaign and seek …

    Source: Shetland Times - Neutral
  • Published on Nov 10, 2024

    Twitter crowns KFC 'best brand voice'

    NEW YORK: KFC had the best brand voice on Twitter in 2018, in what the social network described as "authentic, fun, and maybe even sassy." Twitter has put together a list of the top 11 brands and marketing campaigns in 2018 that best showcased …

    Source: PR Week - Neutral
  • Published on Nov 9, 2024

    Now Is the Time to Think About Your Small-Business Success

    A coffee break in the United States and elsewhere is a short mid-morning rest period granted to employees in business and industry. An afternoon coffee break, or afternoon tea, often occurs as well. The coffee break originated in the late 19th century in …

    Source: Muvi Television - Neutral
  • Published on Nov 8, 2024

    How real-world cases work as business school teaching tools

    Business case studies are the closest thing to a window on to real life for the sometimes detached students of an academic institution. Take, for example, an in-depth look at how Spanish retailer Zara differentiates itself from rivals; or how US coffee …

    Source: The Financial Times - Neutral
  • Published on Nov 8, 2024

    Zevia PBC (NYSE:ZVIA) Q3 2024 Earnings Call Transcript

    Zevia PBC (NYSE:ZVIA) Q3 2024 Earnings Call Transcript November 7, 2024 Operator: Greetings, and welcome to Zevia PBC Q3 2024 Earnings Call. At this time all participants are in a listen-only mode. A question-and-answer session will follow the formal …

    Source: Insider Monkey - Neutral
  • Published on Nov 8, 2024

    Downsides of influencer marketing

    Previous article: How green policies backfire at elections Back to: Prev Next article: Your corpse and your tribute Next Isaac Cudjoe Opinion Nov - 08 - 2024 , 05:42 Influencer marketing is a relatively new trend in digital marketing and advertising; but …

    Source: Graphic - Label Pending
  • Published on Nov 8, 2024

    10 Reasons Why Trump Won- Part 1

    Before I cover the first 5 points, I will cover an important point by way of an introduction as it overlays all these reasons and that is that a big reason why Donald Trump won and won convincingly is because of a series of unique skills that Trump brings …

    Source: Kiwiblog - Uncategorized
  • Published on Nov 7, 2024

    Castel Malawi bags 3 awards at the IMM Awards

    Giant alcoholic beverage producer in the country, Castel Malawi managed to bag three awards at this year’s Institute of Marketing in Malawi (IMM) Awards ceremony over the weekend. Castel Malawi’s newly-introduced alcoholic product Pomme Breeze won two …

    Source: Malawi Voice - Uncategorized
  • Published on Nov 7, 2024

    Top tips to successfully market your brand

    In the 1980s, British food-to-go brand Pret A Manger launched with a bang. Its happy, chatty approach to marketing had never been seen before, which allowed it to stand out on a crowded high street. “At every touchpoint – whether it’s on a recruitment …

    Source: Food Navigator - Neutral
  • Published on Nov 7, 2024

    Ardagh creates limited-edition Absolut Warhol vodka bottle

    Ardagh Glass Packaging-Europe (AGP-Europe) has collaborated with the Absolut Group to create the limited-edition Absolut Warhol vodka bottle. This new design is said to celebrate the collaboration between Andy Warhol and Absolut Vodka, blending the past …

    Source: Packaging Gateway - Label Pending
  • Published on Nov 6, 2024

    Key takeaways: Trump sets tone for South Dakota Republican rout

    The Republican rampage that propelled Donald Trump to the White House with majorities in the U.S. Senate and possibly the U.S. House of Representatives was felt strongly in conservative South Dakota. Not just in candidate races, where GOP establishment …

    Source: South Dakota News Watch - Neutral
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