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A service for marketing & advertising industry professionals · Friday, May 2, 2025 · 808,835,267 Articles · 3+ Million Readers
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BBDO News Monitoring

  • Published on 08:19 GMT

    Net#work BBDO Announces Key Appointments and Repositioning

    Net#work BBDO has announced a repositioning and the appointment of Deidre Lodwig as its Managing Director and Jacques Matthee as Chief Creative Officer. The re-imagining aligns with agency parent BBDO Worldwide's own repositioning, which saw a …

    Source: Media Update - Pending
  • Published on May 1, 2025

    OceanQuest picks Impact BBDO Group as integrated communications partner

    OceanQuest, the Saudi not-for-profit foundation dedicated to accelerating ocean discovery and advancing global ocean innovation, has appointed Impact BBDO Group as its integrated communications partner. The mandate spans creative, PR, media, and digital, …

    Source: Campaign Middle East - Neutral
  • Published on 07:06 GMT

    AI, copyright, and creativity: The fine line between innovation and exploitation

    “An insult to life” and “utterly disgusting” were how Hayao Miyazaki, the famed founder of Japanese animation powerhouse Studio Ghibli, described AI in a resurfaced 2016 video that recently went viral. Miyazaki said he would “never wish to incorporate this …

    Source: Campaign Asia-Pacific - Center-left
  • Published on Apr 30, 2025

    Which advertising campaigns struck gold at the Effies?

    The Effie Awards 2025 honoured the most impactful campaigns of the previous year. The seventh edition of the annual Effie Awards, organised by the Pakistan Advertisers’ Society (PAS), took place last Saturday (April 26, 2025) at the Expo Centre, Karachi. …

    Source: Dawn - Center-left
  • Published on Apr 29, 2025

    Samsung rescues runaway bills in delightfuly odd campaign

    Money is a strange obsession for humans. They spend their whole lives chasing it, hoarding it, worrying about losing it—and then willingly let it trickle away paying for things like cold air and moving pictures. Energy, which is gloriously free in the …

    Source: Campaign Asia-Pacific - Center-left
  • Published on Apr 28, 2025

    Ranjeev Vij moves on from TBWA\India

    Ranjeev VijRanjeev Vij, executive director at TBWA\India and managing director of Nissan United, has stepped down from his role, industry sources have confirmed. His last day at the agency will be May 2, 2025. Vij exits after a tenure where he led …

    Source: ETBrandEquity.com - Center-right
  • Published on 08:40 GMT

    PwC unveils new global brand identity and F1 partnership

    Advisory and tax services company PwC has unveiled a refreshed global brand identity, supported by a new advertising campaign titled "So you can", as it looks to position itself as a forward-thinking partner helping clients unlock and protect …

    Source: Marketing-Interactive - Neutral
  • Published on 03:48 GMT

    Mandie Van Der Merwe Warns Marketers ‘Don’t Turn AI Tools Into Brand Killers’

    Saatchi & Saatchi Australia’s chief creative officer Mandie van der Merwe, an “AI optimist” has issued a rallying call to the industry – if you remove human creativity from the creative process, and over-rely on AI technology, “you’re at risk of …

    Source: B&T - Neutral
  • Published on May 1, 2025

    Campaign releases first bilingual Saudi Report with April issue

    In a first for the brand, Campaign Middle East has released its inaugural bilingual edition with the launch of the Saudi Arabia Report 2025, a dedicated supplement accompanying the April 2025 issue. This marks the magazine’s first inclusion of Arabic- …

    Source: Campaign Middle East - Neutral
  • Published on Apr 30, 2025

    How did MENA perform at the 2025 Clio Awards

    Agencies across the MENA region brought home multiple Silver and Bronze statues at the 2025 Clio Awards, with standout work spanning Saudi Arabia, the UAE, Lebanon, and Pakistan. The annual competition, which honours excellence in advertising and design, …

    Source: Campaign Middle East - Neutral
  • Published on Apr 29, 2025

    Creativity is not a line item

    As someone who has spent years at the intersection of creativity and business, I’ve seen first-hand how procurement can be both a catalyst and a constraint. When it works well, it enables transformative partnerships. When it doesn’t, it reduces the value …

    Source: Campaign Middle East - Neutral
  • Published on Apr 28, 2025

    Jobs Intelligence - The latest ad industry roles, April 28, 2025

    Credit: Marten Newhall The latest industry roles:  Head of Consumer Marketing and Digital Sydney Australian Ethical Investment Performance (Digital) Director Melbourne Match & Wood Marketing Manager Kensington, NSW, NIDA Head of Content and Social …

    Source: AdNews - Pending
  • Published on Apr 28, 2025

    Ranjeev Vij quits TBWA India

    Ranjeev Vij, the executive director at TBWA\India and managing director of Nissan United, has called it a day at TBWA\India. His last day at the agency will be May 2, 2025. During his stint at TBWA\India, Vij led integrated mandates across advertising, …

    Source: Campaign India - Pending
  • Published on Apr 28, 2025

    Shraddha Kapoor fronts Neutrogena’s new campaign

    Neutrogena® has launched a new digital campaign featuring Bollywood actor Shraddha Kapoor as the face of its popular Hydro Boost range. The initiative marks a significant moment for the skincare brand, which recently introduced its new global philosophy, ‘ …

    Source: Financial Express - Neutral
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