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Advertising expenditure hits US$54 billion in China 3 Dec 2009 05:10 GMT
... BEIJING - Advertising expenditure in China for the first three quarters ... International Group showed the greatest increase in ad expenditure, at 105 per cent, followed by L’Oreal with 50.8 per ... beverage sector demonstrated the highest growth in ad spending, with expenditure rising 52 per cent. This ...
N.C. lottery spends millions on advertising 3 Dec 2009 05:42 GMT
... By Benjamin Niolet Posted: Thursday, Dec. 03, 2009 RALEIGH You've seen them and heard them. The cheesy game ...
ROI With It: IRI Partners With Analytics Cos. To Support CPG, Retail Marketers 3 Dec 2009 05:18 GMT
... Information Resources Inc. (IRI) has entered into strategic ... the only segment to see growth in advertising spending share -- up 6.5% in the first half ...
Human skills matter as much as technology 3 Dec 2009 00:42 GMT
... Roger Williams, director - international marketing, Right Media It is ... help the digital industry prise even more ad spend away from less measurable media routes. However, the rapid growth ...
CBO Report Details Drugmakers' Promotional Spending Habits 3 Dec 2009 02:58 GMT
... CBO Report Details Drugmakers' Promotional Spending Habits As congressional lawmakers ... has released a report that details drugmakers' advertising expenditures in ways that may affect government spending. ...
Mag Ad Spend Off 18% in Oct.; But Retail Comes Back 2 Dec 2009 13:14 GMT
... Despite a better-than-expected retail season, overall ad spending will continue its year-long decline, according to TNS Media ... print is leading the downward spiral of ad spend. Newspapers are tracking at a decline of 19% in ...
Mag Ad Spend Off 18% in Oct.; But... 2 Dec 2009 14:18 GMT
... Despite a better-than-expected retail season, overall ad spending will continue its year-long decline, according to TNS Media ... print is leading the downward spiral of ad spend. Newspapers are tracking at a decline of 19% in ...
Live Blogging The FTC Workshop On Journalism & The Internet 2 Dec 2009 04:37 GMT
... revenue. Smarter ads and easier to buy. Time spent online has huge disconnect with ad spending online. Talking about Google Fast Flip (see that news experiments article above I mentioned). Great response ...
Vizu Corporation Announces $6.75 Million in Equity Financing 2 Dec 2009 14:39 GMT
... For years, major brand advertisers have known that they would have to increase online ad spending to get in front of the audiences that have migrated away from traditional media outlets. Brand advertisers have ...
New Leadership Atop Chevy's Longtime Shop Campbell-Ewald 2 Dec 2009 04:36 GMT
... so far this year, compared to $795 million for all of 2008, according to ad spending trackers TNS Media Intelligence. Campbell-Ewald has a stable of 35 clients, 22 of which are headquartered ...
Bill Ludwig to replace Tony Hopp as chairman and CEO of Campbell-Ewald 2 Dec 2009 02:22 GMT
... year, compared to $795 million for all of 2008, according to New York City-based ad spending trackers . Campbell-Ewald has a stable of 35 clients, 22 of which are headquartered outside of Michigan. ...
Ameriprise Names R/GA Lead Shop 2 Dec 2009 21:15 GMT
... million it spent in all of '08, per Nielsen. Those numbers don't include digital ad spending. The New York-based shop said it would collaborate with Interpublic Group sibling Initiative on media. R/GA will ...
Bing saw 16 percent increase in unique users since launch, Microsoft says 2 Dec 2009 22:33 GMT
... fourth quarter of 2008. Moreover, Microsoft now accounts for 8 percent of all search ad spending by retailers – up from 6 percent at the same time last year. In an open ...
Tyrannosaurus Introduces New MobiTrax Product 2 Dec 2009 04:37 GMT
... Spring Valley Lake, CA, United States, 11/30/2009 � Humans ... to work for Direct Response marketing." Mobile Advertising spending is expected to exceed $13 billion by 2013, ...
CSG Systems' Executive Naras Eechambadi to Participate in NCDM Keynote Addressing Database Marketing and Customer Intelligence 2 Dec 2009 14:37 GMT
... Quaero, a CSG Systems (NASDAQ: CSGS) Solution and leading , today ... marketing, which accounts for 54.3% of all ad expenditures in the United States. Measured against total ... States. Measured against total US sales, these advertising expenditures will generate approximately $1.783 trillion in incremental ...

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EIN News Columnists

Britain's Officials Tell The Truth About the White House Lies That Led to Iraq (Joe Rothstein's Commentary) [30 Nov 2009 - 20:38]
Fear And Anger Stalks The Land; Will President Obama Learn to Manage It Or Become Its Victim? (Joe Rothstein's Commentary) [25 Nov 2009 - 03:01]

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Marketing Agencies News

SodaStream looks for ad agency ahead of relaunch [03 Dec 2009 - 04:53]
Mobile ad company Smaato raises $4.5M [03 Dec 2009 - 02:42]
Top ad agencies scout for buys in digital media [02 Dec 2009 - 21:47]
Korean Ad Firm to Buy Barbarian [02 Dec 2009 - 19:02]
Defra seeking PR agency to highlight dangerous plants [02 Dec 2009 - 17:14]

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Marketing Campaigns News

Humanists aim ad campaign at Christmas [03 Dec 2009 - 03:57]
AAJ Launches Ad Campaign to Protect Patients [02 Dec 2009 - 22:19]
Building a Successful Email Based Marketing Campaign [02 Dec 2009 - 21:42]
AT&T Drops Lawsuit Against Verizon Wireless' Ad Campaign (T,VZ) [02 Dec 2009 - 20:09]
AT&T Drops Verizon Ad Campaign Lawsuits [02 Dec 2009 - 20:07]

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Online Advertising News

PayPro Introduces Cross-sell Pop-ups and Support for Google Adwords and Google Analytics [03 Dec 2009 - 04:52]
Uninstalling PPC Web Spy, a Firefox add-on for tracking Google ads [03 Dec 2009 - 02:42]
Univision Interactive Media debuts Hispanic-targeted ad network [03 Dec 2009 - 00:36]
Online help-wanted ads increased by 106,500 in November [02 Dec 2009 - 21:46]
Get Google Ads FREE [02 Dec 2009 - 21:42]

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Television Advertising News

With White House Jobs Summit This Week KSBH Unveils New TV Ads Targeting Senators on Health Care [02 Dec 2009 - 17:48]
The Profits of Buying and Selling Infomercial Products [02 Dec 2009 - 11:37]
Bacardi promotes Mojito Classic with TV campaign [02 Dec 2009 - 11:18]
Health care TV ads uninformative [02 Dec 2009 - 09:18]
Infomercials: How Exactly They Started? [02 Dec 2009 - 07:59]

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