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Published on 18:26 GMT

Programmatic ad spend grows alongside efficiency gains: ANA

Dive Brief: Programmatic advertising is moving toward greater efficiency, transparency and effectiveness, even as it becomes larger and involves more media channels, according to the Association of National Advertisers’ 2024 Programmatic Transparency …

Source: Marketing Dive - Label Pending
Published on 16:53 GMT

Survey Claims MSMEs’ Fear Reduced Ad Spend…

New Delhi, Dec 16 (KNN) A new survey conducted by The Dialogue, a prominent public-policy think tank, has shed light on the potential implications of the proposed Digital Competition Bill (DCB) for India’s rapidly expanding digital economy. The study …

Source: Knowledge & News Network - Neutral
Published on Dec 13, 2024

‘Australia is experiencing a strong resurgence’: OOH ad spend is up in 2024 and it’s only going to get better next year

Out-of-home advertising is on the up with no signs of slowing down. A WARC study forecasted a 7.3% increase in ad spend in 2024, but the news is even better for Australia specifically, according to a key industry head. “Australia is experiencing a strong …

Source: Mumbrella - Neutral
Published on 13:07 GMT

Big Faces, Big Spend, Low ROI: Why Ad Fraud is Increasingly Damaging Brands

Brands are increasingly seen to be employing familiar and expensive faces to ambassador ad campaigns and new products. However, with an estimated 26% of ad spend lost to ad fraud, businesses are wasting big money on big faces instead of targeting pain …

Source: Cyber Defense Magazine - Label Pending
Published on 13:18 GMT

Opportunities and challenges for hoteliers: insights from Cendyn World Tour 2024 – London

Not knowing your niche, too-aggressive marketing, and failing to re-market effectively to OTA traffic…these are all key challenges facing hoteliers at the moment. But there are some profound opportunities, too. Find out more about the insights that came …

Source: Hospitality Net - Label Pending
Published on 20:03 GMT

How Warner Bros Discovery is Shaking Up Ads Using AI

Warner Bros Discovery (WBD), a global entertainment conglomerate uniting brands like Warner Bros, HBO, DC Comics and Discovery Channel,is deepening its roots in AI innovation, leveraging local talent with the opening of a new GCC in Hyderabad. The facility …

Source: Analytics India Magazine - Neutral
Published on 19:55 GMT

Your digital partnership success formula for 2025 is all about affiliate marketing

Marketing’s best kept secret, says Joelle Mullin of Awin UK, is affiliate marketing, a channel that’s outperforming the rest by 50%. But how can leading brands use it to overtake competitors, increase performance, and bolster return-on-ad-spend? Quick quiz …

Source: The Drum - Label Pending
Published on 13:27 GMT

iCubesWire Names Former Reliance Digital Executive As Chief Revenue Officer

SUMMARY Sanghvi will focus on driving the company’s revenue strategies globally iCubesWire provides clients with 360-degree digital marketing solutions. Catering to more than 500 brands in ecommerce, automobile, technology, financial services, travel and …

Source: Inc42 - Neutral
Published on 14:47 GMT

WPP Wins $300M J&J Media Assignment

Pharma giant Johnson & Johnson has awarded WPP media agency of record duties for North America after a review that began earlier this year. The incumbent was J3, a dedicated unit formed by Interpublic a decade ago after it won J&J’s global media …

Source: MediaPost - Neutral
Published on 19:41 GMT

State Supreme Court hears final arguments for the year, ex-Denver judge censured | COURT CRAWL

Welcome to Court Crawl, Colorado Politics' roundup of news from the third branch of government. The state Supreme Court heard its final round of oral arguments for 2024, plus it issued a public censure of an ex-trial judge in Denver for his misconduct. …

Source: Colorado Politics - Center-right
Published on 08:35 GMT

From creativity to campaigns: How AI is transforming marketing

By John Premkumar, Vice President & Global Head of Digital Experience, Infosys AI is making its way into every corner of organisations, streamlining processes, enhancing workflows, and delivering impact. Marketing is no exception, with businesses …

Source: Computer Reseller News - Label Pending
Published on 07:57 GMT

Facebook’s USS100 Billion Ad Revenue Surge in 2024

By The Malketeer AI, Asian Brands, and the Quest for Gen Z In a stunning display of digital resilience, Facebook is poised to break the US$100 billion ad revenue barrier in 2024, defying previous predictions of decline. The World Advertising Research …

Source: Marketing Magazine - Neutral
Published on Dec 11, 2024

Netanyahu's testimony contradicted by Likud ad spending records

Prime Minister Benjamin Netanyahu testified on Wednesday for the second day at his corruption trial, where he claimed that the Likud Party had not spent any money on advertising on Walla during the 2015 elections. However, his claim was refuted by …

Source: The Jerusalem Post - Center-right
Published on 02:58 GMT

Experts reveal key trends for retail media in 2025

Retail media has seen a significant shift in the past few years, and is set to continue to evolve at a rapid pace with the proliferation of digital media channels, AI and data. In fact, PwC estimates the retail media category in Australia will hit $2.6 …

Source: Campaignbrief - Label Pending
Published on 01:44 GMT

UK Advertising reports £10bn spend in Q2 2024

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% increase, according to the latest Advertising Association/WARC Expenditure Report. This was just over four percentage points (pp) ahead of forecast owing to stronger …

Source: Ethical Marketing News - Neutral
Published on Dec 15, 2024

OTT services see growth in AVoD as cost-sensitive audiences savour free content

Growing popularity of AVoD While streaming services like ZEE5, SonyLIV, JioCinema and many others offer premium content for monthly and annual subscriptions, it is the advertising-based video on demand (AVoD) (libraries of these services, including catch- …

Source: Mint - Neutral
Published on Dec 14, 2024

Costco Wholesale Corporation (NASDAQ:COST) Q1 2025 Earnings Call Transcript

Costco Wholesale Corporation (NASDAQ:COST) Q1 2025 Earnings Call Transcript December 12, 2024 Costco Wholesale Corporation beats earnings expectations. Reported EPS is $3.82, expectations were $3.79. Operator: Good afternoon, and thank you for standing by. …

Source: Insider Monkey - Neutral
Published on Dec 13, 2024

FlyX Marketing: The Albert Valiakhmetov Approach to AI-Powered Personalization

Athens, Greece, Dec. 13, 2024 (GLOBE NEWSWIRE) -- FlyX Marketing Albert Valiakhmetov, the founder of FlyX Marketing accurately captures the essence of modern marketing when he states that it's not about selling, but about understanding. This shift has …

Distribution channels: Media, Advertising & PR ...
Published on Dec 13, 2024

The $1 Trillion Ad Opportunity

Global advertising spend is growing faster than expected and beginning to eat into other ways businesses have historically spent money. Who are the winners? In this podcast, Motley Fool analyst David Meier and host Dylan Lewis discuss: The global ad market …

Source: myMotherLode - Label Pending

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Published on December 16, 2024 - 15:26 GMT

AISQ Expands Access to Next Level Marketing AI: Early Access Now Open to 1,000 Business Owners

AISQ's Next Level Marketing AI delivers fully automated, end-to-end marketing solutions, now available to 1,000+ businesses worldwide. LONDON, UNITED KINGDOM, December 16, 2024 /⁨EINPresswire.com⁩/ -- AISQ, the leading innovator in AI-driven …

Distribution channels: Business & Economy, Companies ...
Published on December 16, 2024 - 15:00 GMT

OPIC Technologies, Inc.: Pioneering the Future of 3D Livestreaming and Revolutionizing Influencer Marketing

OPIC Technologies pioneers 3D livestreaming, enabling a new wave of 3D influencers to create immersive experiences that transform digital marketing. ORLANDO , FL, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- OPIC Technologies Inc., the …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on December 16, 2024 - 10:04 GMT

Super Copper Corp. Engages Investor Relations and Marketing Services Providers

Super Copper Corp. (CSE:CUPR) VANCOUVER, BRITISH COLUMBIA, UNITED ARAB EMIRATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- SUPER COPPER CORP. (CSE: CUPR) (OTCPK: CUPPF) (FSE: N60) (“Super Copper” or the “Company”) announces that it has entered …

Distribution channels: Mining Industry ...
Published on December 16, 2024 - 17:01 GMT

Legend Senior Living Names Rebecca Butler as Vice President of Marketing and Brand Strategy

WICHITA, Kan., Dec. 16, 2024 (GLOBE NEWSWIRE) -- Legend Senior Living, a senior living owner/operator based in Wichita, KS, has announced Rebecca Butler as its new Vice President of Marketing and Brand Strategy. Butler will assume direction of Legend’s …

Distribution channels: Healthcare & Pharmaceuticals Industry ...

Published on December 16, 2024 - 14:00 GMT

Teads Unveils 2025 Tech Themes Uniquely Poised to Evolve Media and Marketing Strategies Making Outcomes More Achievable ...

NEW YORK, Dec. 16, 2024 (GLOBE NEWSWIRE) -- Tech leaps, shifting audience behaviors, and cultural and political movements are colliding to reshape the media landscape in 2025. Teads, the global media platform, today unveils Tech Themes 2025, a …

Distribution channels: Media, Advertising & PR, Science ...
Published on December 16, 2024 - 13:05 GMT

Xeriant Engages Leading Investor Relations and Performance Marketing Firms to Enhance Shareholder Communication and ...

BOCA RATON, Fla., Dec. 16, 2024 (GLOBE NEWSWIRE) -- Xeriant, Inc. (OTCQB: XERI) (“Xeriant” or “the Company”), dedicated to the discovery, development, and commercialization of disruptive technologies in advanced materials and aerospace, is pleased to …

Distribution channels: Aviation & Aerospace Industry, Business & Economy ...
Published on December 16, 2024 - 12:58 GMT

Caro Holdings Partners with Drunken Horse Gin to Boost Seasonal Sales Through E-Commerce and Digital Marketing

SHEFFIELD, United Kingdom, Dec. 16, 2024 (GLOBE NEWSWIRE) -- Caro Holdings Inc. (OTC: CAHO) has partnered with Drunken Horse Gin to provide e-commerce support and targeted digital marketing campaigns for seasonal sales, including Black Friday, Christmas, …

Distribution channels: Companies, IT Industry ...
Published on December 16, 2024 - 15:30 GMT

New and Affordable Travel Support Program for Boutique Hotels and Tour Operators Impacts US Market

BDCG’s affordable marketing program for boutique properties, tour operators and other vendors is a one stop shop for PR, trade representation and social media. DELRAY BEACH, FL, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- There are …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

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Published on December 16, 2024 - 21:07 GMT

NVBDC Congratulates NSBA on Legal Milestone and Celebrates Todd McCracken’s Leadership

DETROIT, MI, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- The National Veteran Business Development Council (NVBDC) proudly celebrates the National Small Business Association (NSBA) on its significant legal victory following the …

Distribution channels: Education, International Organizations ...
Published on December 16, 2024 - 21:01 GMT

NVBDC Wraps up 2024 and Looks Ahead to 2025: Driving Growth, Innovation, and Opportunities for Veteran Entrepreneurs

DETROIT, MI, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- As 2024 draws to a close, the National Veteran Business Development Council (NVBDC) reflects on a transformative year marked by growth, partnerships, and continued advocacy for …

Distribution channels: Banking, Finance & Investment Industry, Building & Construction Industry ...
Published on December 16, 2024 - 20:59 GMT

Heroic: The Novel and Album Redefining Mental Health Advocacy Through Hip-Hop

HILO, HI, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- A new project is rewriting the rules of storytelling by merging hip-hop, mental health advocacy, and representation into a one-of-a-kind experience. Heroic, a novel and accompanying …

Distribution channels: Education, Media, Advertising & PR ...
Published on December 16, 2024 - 20:57 GMT

Free event helps job seekers prepare for a new career in the new year

TAMPA, FL, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- TAMPA, FL – CareerSource Hillsborough Pinellas invites local job seekers to join them at “Coffee & Careers,” where career coaches will be available to meet and provide …

Distribution channels: Building & Construction Industry, Business & Economy ...
Published on December 16, 2024 - 20:39 GMT

Emely Records Lanza 'La Botella', una Bachata de Masha que Sorprende a la Industria Musical

SANTO DOMINGO, SANTO DOMINGO, DOMINICAN REPUBLIC, December 16, 2024 /⁨EINPresswire.com⁩/ -- Emely Records anuncia con orgullo el lanzamiento de 'La Botella', una bachata interpretada por la reconocida artista urbana Masha. Este inesperado …

Distribution channels: Media, Advertising & PR, Music Industry ...
Published on December 16, 2024 - 20:06 GMT

t.PR Celebrates its 6th Anniversary with countless achievements to team and CEO Thais Eliasen

From United Nations’ humanitarian recognition to a private VIP Gala with special guest Brazilian star Maria Gadu, the agency has been thriving in the industry. REDONDO BEACH, CA, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- Since 2018, …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...
Published on December 16, 2024 - 20:04 GMT

The Juggling Act of Modern Parenting: Justin Chopin and Audrey Lecrone on Above The Legal Limit

NEW ORLEANS, LA, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- This week on “Above The Legal Limit,” host Justin Chopin tackles the complexities of modern parenting with guest Audrey Lecrone. In Episode 20, titled “The Challenges of …

Distribution channels: Culture, Society & Lifestyle, Law ...
Published on December 16, 2024 - 19:56 GMT

Oiwa Garage Expands Subaru Sambar Parts Collection, Strengthening US Market Leadership

Leading US distributor Oiwa Garage now offers an expanded range of Subaru Sambar parts, ensuring faster delivery and top-tier customer support. LONG BEACH, CA, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- Oiwa Garage, the leading U.S. …

Distribution channels: Agriculture, Farming & Forestry Industry, Automotive Industry ...
Published on December 16, 2024 - 19:00 GMT

HackerNoon’s ‘Startups of the Year’ Now Accepting Company Nominations in Healthcare Industry

HackerNoon has curated an initial list of 10k startups in the Healthcare category, and welcomes additional nominations from across the globe. EDWARDS, CO, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- HackerNoon, the independent …

Distribution channels: Business & Economy, Healthcare & Pharmaceuticals Industry ...
Published on December 16, 2024 - 18:40 GMT

Comedian & Host of The Toast Claudia Oshry Joins the Mark Schonwetter Holocaust Education Foundation as a Board Member

Renowned media mogul and advocate expands her partnership to support Holocaust education and the fight against hate. LIVINGSTON, NJ, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- The Mark Schonwetter Holocaust Education Foundation ( …

Distribution channels: Culture, Society & Lifestyle, Education ...
Published on December 16, 2024 - 18:35 GMT

Flexeserve Expands Distribution with Product Launch on RestaurantSupply.com

Flexeserve has unveiled its hot food holding technology now available exclusively on Restaurant Supply Store. LOS ANGELES, CA, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- As consumer behavior shifts dramatically, foodservice operators …

Distribution channels: Food & Beverage Industry, Manufacturing ...
Published on December 16, 2024 - 18:16 GMT

Principal’s First-Hand 9/11 Experience: The 9/11 Principal

FL, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- A riveting and personal historical memoir, The 9/11 Principal by the late Gwendolyn Tose'-Rigell, now offers readers a unique, inside look at the events surrounding the September …

Distribution channels: Book Publishing Industry, Media, Advertising & PR ...
Published on December 16, 2024 - 18:00 GMT

Taskade Launches New AI Agent Actions and Enhanced Automation Features

Taskade builds the future of agentic workflows with advanced AI agent capabilities and automation tools. SAN FRANCISCO, CA, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- Taskade, a leader in AI-driven productivity solutions, announces …

Distribution channels: Business & Economy, Companies ...
Published on December 16, 2024 - 18:00 GMT

Stylist Highlights the Connection Between Self-Image and Spiritual Identity in New Initiative

Stylist Highlights the Connection Between Self-Image and Spiritual Identity in New Initiative: Graceology-Simple Stories for the Curious Soul. FRANKLIN, TN, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- In a culture often consumed by …

Distribution channels: Beauty & Hair Care, Consumer Goods ...
Published on December 16, 2024 - 16:58 GMT

New CEO selected to lead CareerSource Hillsborough Pinellas

TAMPA, FL, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- The Hillsborough Pinellas Workforce Development Consortium voted at their Dec. 9 meeting to appoint Keidrian Kunkel as the next CEO of CareerSource Hillsborough Pinellas. Kunkel’s …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on December 16, 2024 - 16:10 GMT

34th Annual Business Excellence Awards: Markham Board of Trade Recognizes Top Businesses of 2024

MARKHAM, ON, CANADA, December 16, 2024 /⁨EINPresswire.com⁩/ -- The Markham Board of Trade (MBT), Markham's local Chamber of Commerce, proudly celebrated the remarkable achievements of local businesses at the 34th Annual Business Excellence …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on December 16, 2024 - 15:54 GMT

Sean McQuaid Named One of the Best Personal Injury Attorneys in St. Petersburg for 2025

Sean K. McQuaid has once again been recognized as one of the Best Personal Injury Attorneys in St. Petersburg for 2025 by Three Best Rated®. ST PETERSBURG, FL, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- About the Three Best Rated® …

Distribution channels: Companies, Insurance Industry ...
Published on December 16, 2024 - 15:52 GMT

Dr. Peerman uses chameleons as a metaphor for a roadmap to navigate change with resilience, creativity, and purpose

This book uses actionable strategies, and thought-provoking questions that encourages readers to embrace change and build stronger relationships WAVERLY, IA, UNITED STATES, December 16, 2024 /⁨EINPresswire.com⁩/ -- Dr. Celina in her book delivers …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...
Published on December 16, 2024 - 15:36 GMT

Qatar’s Largest Inflatable Experience Returns: InflataRun Third Edition at 900 PARK

"Join the excitement at InflataRun 3rd Edition in 900 PARK: Qatar's largest inflatable event with thrilling attractions, fun zones, and live entertainment!" DOHA, QATAR, December 16, 2024 /⁨EINPresswire.com⁩/ -- Event Dates: December …

Distribution channels: Beauty & Hair Care, Culture, Society & Lifestyle ...
Published on December 16, 2024 - 15:30 GMT

Quebec City Gains an Edge in Crypto Adoption with MoonPay Payments and MADX SEO Support

QUEBEC CITY, CANADA, December 16, 2024 /⁨EINPresswire.com⁩/ -- The adoption of cryptocurrency in Quebec City is accelerating, driven by advanced payment solutions from MoonPay and new digital marketing support from MADX. MoonPay, a leading …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...