![](https://i.guim.co.uk/img/media/b14000729b3ddb621cf2fb34167c9dd5dd81ed12/0_57_2480_1488/master/2480.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdG8tZGVmYXVsdC5wbmc&enable=upscale&s=3d37a8fadb20b0d9f9061443e6e84914)
‘Advergames’: how games platform Roblox became a corporate marketing playground
In the blocky world of Chipotle Burrito Builder, players don the uniform of the Tex-Mex restaurant chain to make burritos for virtual customers. The available toppings are taken from Chipotle’s real-world menu. Your shirt and cap are emblazoned with the …