Brand loyalty wavers with higher prices, study finds 

Updated June 8, 2026, 5:49 p.m. ET Strained by tighter budgets and product price increases, more shoppers are willing to ditch their favorite brand for a cheaper alternative, a new study finds. In a survey of more than 1,000 Americans by DOSS, an …

'In the best-case scenario, you don't think about us at all': Visa's Danielle Jin on marketing an invisible brand

Bayer Hires Analytics, Marketing, Operations Executives for Consumer Health Business

Bayer has announced several leadership shifts within its consumer health division, which manufactures brands such as Aleve, Alka-Seltzer and Claritin. The executive appointments, which intersect the marketing, analytics and operations functions, are part …

Level up your creator brand with an AI headshot generator

Creators juggling multiple platforms now face a new pressure: their profile pictures need to look consistent, polished, and professional without the time or budget for repeated photo shoots. An ai headshot generator solves that gap by turning a handful of …

Transform Your Brand with High-Impact

Industry Knowledge Meets Advanced Technology Step inside Red Falcon’s Rivers Avenue facility in North Charleston and you’ll find a modern production environment built around precision, speed, and quality. State-of-the-art printers, finishing equipment, and …

Spider-Man: Brand New Day Will Reportedly Break A Spidey Movie Record

Are your spider-senses tingling, or are you just happy to see what might go down as a record-setting "Spider-Man" movie? Although "Avengers: Doomsday" is set to arrive later this year in a hand-to-hand brawl for the ages with "Dune …

Why Custom Canopy Tents Are Surging in Demand for Experiential Marketing

The growing popularity of outdoor marketing, trade shows, community events, pop-up activations and experiential branding campaigns is driving strong demand for custom canopy tents across industries. Businesses today are increasingly investing in portable …

Why the time is now for experiential marketing — and how to get it right

Amid price volatility and ongoing macroeconomic uncertainty, experiences carry value. Research indicates that 85% of consumers are more likely to buy from a brand after attending a live event. Additionally, nearly 90% of consumers report that brand …

Eileen Fisher’s Renew Brand Logs 3 Million Items Returned

A selection of garments from Eileen Fisher's circular brand, Renew. COURTESY OF EILEEN FISHER Eileen Fisher has come full circle. The company’s Renew take-back program reached a milestone of 3 million items returned. Renew, Fisher’s circular label, is …

Keep Iowa Beautiful launches refreshed brand identity

Keep Iowa Beautiful has unveiled a refreshed brand identity aimed at better unifying the statewide nonprofit’s programs and communicating its work across Iowa communities. The Des Moines-based organization, a Keep America Beautiful affiliate focused on …