New Webinar on Crisis PR Mastery in Social Media and Beyond: 10 Crisis Management Steps PR Can Use to Defuse Digital Dilemmas

Bulldog Reporter's PR University Presents a Master Class Webinar

Oakland, Calif. - (NewMediaWire) - January 9, 2014 - PR professionals looking for a bulletproof crisis management plan will learn the latest tactics for handling online crises in a new webinar by PR University. This exclusive training program will offer tools to anticipate which types of online crises are most likely to affect any organization—and which actions to take first to keep the crisis from spiraling out of control—online and off.

PR pros who attend Crisis PR Mastery in Social Media and Beyond: 10 Crisis Management Steps PR Can Use to Defuse Digital Dilemmas will also discover how to use search engines like Google and social media channels like YouTube, Twitter and Facebook as an ally—not an enemy—in combating rumors, falsehoods and half-truths. Not only will the experts explain how to use the latest reputation management tools and the steps to take when a simmering crisis breaks out—but they’ll also reveal how to communicate via social media when bad news breaks.

This PR University webinar takes place on Thursday, January 16, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

James E. Lukaszewski, APR, Fellow PRSA, The Lukaszewski Group Division of Risdall Public Relations

Josh Dahmes, President of Digital Marketing, Risdall

What PR pros will learn:

•Managing crises in ten steps: The strategic contributions of monitoring, management and engagement in the digital era

•Social media monitoring: How to track online crises and negative online conversations before they explode into firestorms

•How to counsel leadership on key issues in social-media-related crises

•How to ensure maximum risk reduction with preemptive actions

•How to write and test a strategic crisis plan before crisis hits

•Nine common tactics of online attacks: How to detect and deter each

•Crisis Drills: How to craft contingency plans and execute crisis drills

•Crisis Response Checklists: What to do every step of the way when a crisis strikes—whether online or off

•Crisis Content Tips: The power of dark sites, images and videos—and how to get ready for a digital attack by stockpiling an online arsenal

•SEO Tactics: How to perform an SEO audit in less than five minutes—and gain control over what Google is saying about you

•How to defeat the bloviators, bellyachers, and back-bench complainers

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $349 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.