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Published on Dec 9, 2024

5 key takeaways for the ad industry from GroupM’s EOY forecast report

Global forecasts for key ad spending measures exceeded expectations from GroupM, WPP’s media investment firm, according to an end-of-year forecast report released by the firm today. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris venenatis …

Source: Campaign US - Label Pending
Published on Dec 9, 2024

Global ad revenue to top $1 trillion, dominated by Google and Meta

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The tech giants — Google, Meta, ByteDance, Amazon and Alibaba — are projected …

Source: MarTech - Neutral
Published on Dec 9, 2024

Omnicom becomes the world’s largest agency holding company

Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately were the third and fourth largest global ad buyers. The deal is expected to …

Source: MarTech - Neutral
Published on Dec 9, 2024

Omnicom and Interpublic to create world’s largest advertising group

Omnicom has struck a $13.3 billion deal to acquire its rival conglomerate Interpublic, creating the world’s largest advertising group. In an all-share deal Omnicom, the world’s third largest player, has agreed to buy Interpublic, the fourth, to create a …

Source: The Times - Center-right
Published on Dec 9, 2024

WPP faces losing title as world's biggest ad agency to rivals in $30bn merger

The FTSE 100's leading advertising firm, WPP, is facing the prospect of losing its title as the world's largest ad company for the first time in many years, as US competitors Omnicom and Interpublic are reportedly in talks over a potential $30bn (£ …

Source: Business Live - Neutral
Published on Dec 9, 2024

What the Omnicom-IPG deal means for workers across the global ad industry

The Omnicom-IPG mega-merger will create waves across the ad industry. Mergers are highly disruptive in the short term, and opportunistic rivals could pounce. Ad industry workers should expect concerned clients and bruised egos as the two companies combine. …

Source: Business Insider - Neutral
Published on Dec 9, 2024

Interpublic Stock Jumps as Omnicom Strikes Deal to Buy Ad Rival Interpublic

KEY TAKEAWAYS Interpublic Group of Companies shares surged Monday after Omnicom Group said it had struck a deal to acquire its rival in an all-stock deal that would form the world's largest advertising company. Citi analysts said a deal, if attempted, …

Source: Investopedia - Label Pending
Published on Dec 9, 2024

Donald Trump’s Return Will Bring “A Lot More Volatility” To Business World, But “We’ll Survive,” Ad Agency Execs Say

Two veteran ad agency execs didn’t wave the same pom-poms as other business leaders have after Donald Trump‘s re-election, but they took solace in the tech sector’s strength and deregulatory sentiment. At the UBS Global Media and Communications Conference, …

Source: Deadline - Neutral
Published on Dec 9, 2024

Omnicom Acquiring Interpublic In $13B Deal Creating World’s Largest Advertising Firm

Omnicom is acquiring Interpublic in an all-stock deal that will reshape the advertising and marketing sectors, creating the world’s largest ad firm. The transaction, valued at around $13 billion, was announced Monday morning. Interpublic shares jumped 11% …

Source: Deadline - Neutral
Published on Dec 9, 2024

Two of the world’s largest ad firms in the world combining as Omnicom buys Interpublic

Omnicom Group Inc. has agreed to buy Interpublic Group in a deal that will create the world’s largest advertising company. Under the terms of the agreement announced Monday, Interpublic shareholders will receive 0.344 Omnicom shares for each share of …

Source: The Dallas Morning News - Texas - Neutral
Published on Dec 9, 2024

Omnicom to acquire Interpublic Group

Omnicom is to acquire rival holding company Interpublic Group in a stock-for-stock deal that would create the world’s largest marketing services holding company and annual cost savings of $750 million. The deal is expected to close in the second half of …

Source: PRWeek US - Label Pending
Published on Dec 9, 2024

Omnicom, Interpublic CEOs Say Merger Is Bet on Madison Avenue Future Filled With AI and Ad Tech

Top executives from Omnicom Group and Interpublic Group made a case Monday for a proposed merger of ad-industry giants that would create a company that exceeds the size of two main rivals and is better equipped to handle some of the big challenges facing …

Source: Variety - Label Pending
Published on Dec 9, 2024

With Omnicom-IPG merger confirmed, the battle for advertising supremacy has...

The global advertising industry has been turned on its head with the confirmation that Omnicom and Interpublic (IPG) have agreed on a $30 billion mega-merger to overthrow WPP PLC (LSE:WPP) as the largest advertising firm in the world. First rumoured in a …

Source: Proactive Investors - Neutral
Published on Dec 9, 2024

The $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry

Omnicom and Interpublic Group plan a $13.25 billion merger that would create the world's largest ad-agency company. Industry insiders say the deal reflects an ad sector under threat from Big Tech and AI. A bigger company could have more leverage to …

Source: Business Insider - Neutral
Published on Dec 9, 2024

Omnicom to Acquire Interpublic in Deal That Will Reshape Advertising Industry

The combined company will retain the Omnicom name and trade on the New York Stock Exchange. - Omnicom Group Omnicom Group will acquire Interpublic Group, the companies confirmed, in a deal that will create the world’s largest advertising business. Under …

Source: Yahoo Finance - Label Pending
Published on Dec 9, 2024

Omnicom takeover of Interpublic to create the world's biggest advertising group

Omnicom is taking over the Interpublic group to create the world's largest advertising business. The deal is expected to generate annual cost savings of $750 million. John Wren will remain CEO of Omnicom, while his counterpart Philippe Krakowsky will …

Source: Business Insider - Neutral
Published on Dec 9, 2024

Ad giant Omnicom takes aim at Big Tech, AI era with $13 billion Interpublic deal

:Omnicom Group has struck a $13.25 billion all-stock deal to buy rival Interpublic Group, creating the world's largest advertising agency as traditional players look to better compete with Big Tech firms amid accelerating use of AI. The deal, announced …

Source: Channel News Asia - Pro-Government
Published on Dec 9, 2024

Ad giant Omnicom takes aim at Big Tech, AI era with $13bln Interpublic deal

Omnicom Group has struck a $13.25 billion all-stock deal to buy rival Interpublic Group, creating the world's largest advertising agency as traditional players look to better compete with Big Tech firms amid accelerating use of AI. The deal, announced …

Source: Zawya - Uncategorized
Published on Dec 9, 2024

Talks well underway to create world’s biggest ad agency

Omnicom Group Inc and the Interpublic Group of Companies are in advanced discussions about a potential merger, according to media reports. Combining the two New York-listed companies would create the world’s largest advertising company with revenues of …

Source: Azzet - Label Pending

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Published on December 13, 2024 - 08:30 GMT

Contextual Advertising To Reach $313.53 Billion At A CAGR of 10.3% By 2028

The Business Research Company’s Early Year-End Sale! Get up to 30% off detailed market research reports—for a limited time only! LONDON, GREATER LONDON, UNITED KINGDOM, December 13, 2024 /⁨EINPresswire.com⁩/ -- The Business Research Company’s …

Distribution channels: Business & Economy, Companies ...
Published on December 13, 2024 - 13:45 GMT

Adora POS Empowers Pizzerias with Automated and Personalized Email & Text Marketing Campaigns to Engage Customers

The leading provider of cloud-based POS systems for pizzerias now offers automated email and SMS marketing tools to help restaurants better engage customers. ROSEVILLE, CA, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- Adora POS, a …

Distribution channels: Business & Economy, Food & Beverage Industry ...

Published on December 12, 2024 - 21:18 GMT

Xraised Interview with Simon Watson: Unveiling InnovateX, the Future of Marketing and Innovation

LONDON, ENGLAND, UNITED KINGDOM, December 12, 2024 /⁨EINPresswire.com⁩/ -- In a recent insightful conversation with Xraised, Simon Watson, Vice President of Sales at Realtime Agency and Regional Vice President of Sales at Pixis, shared an exclusive …

Distribution channels: Companies, Manufacturing ...
Published on December 12, 2024 - 19:24 GMT

Digital Marketing Referral Program - Earn 20% Commission

DiscoverMyBusiness launches an innovative referral program, revolutionizing digital marketing with rewarding incentives and collaborative opportunities. NEW YORK, NY, UNITED STATES, December 12, 2024 /⁨EINPresswire.com⁩/ -- DiscoverMyBusiness …

Distribution channels: Business & Economy, Companies ...

Published on December 12, 2024 - 20:17 GMT

Step Back in Time: Discover the Hidden History of New Haven Through Its Forgotten Advertisements

SAN FRANCISCO, CA, UNITED STATES, December 12, 2024 /⁨EINPresswire.com⁩/ -- New Haven, MO – Local historian and author Randy Schwentker invites readers to embark on an extraordinary journey into the rich history of New Haven with the release of his …

Distribution channels: Book Publishing Industry ...
Published on December 12, 2024 - 18:06 GMT

Hall of Famer LeRoy Butler Joins with August Allen AR to Revolutionize Sports Marketing and Athlete Branding

Pioneering the Future of AI and AR for Innovative Athlete Access and Brand Growth DENVER, CO, UNITED STATES, December 12, 2024 /⁨EINPresswire.com⁩/ -- Pro Football Hall of Famer LeRoy Butler has partnered with August Allen AR, a trailblazer in AI …

Distribution channels: Media, Advertising & PR ...
Published on December 12, 2024 - 17:36 GMT

Willowood Ventures Delivers Automotive Marketing Success

Increased on-lot traffic, higher conversions, and real profits. Willowood Ventures helps auto dealers reach customers with strategic, data-driven campaigns. CARY, NC, UNITED STATES, December 12, 2024 /⁨EINPresswire.com⁩/ -- Willowood Ventures, a …

Distribution channels: Automotive Industry ...
Published on December 13, 2024 - 03:21 GMT

New $2 Billion Marketing Assistance Program Now Available From USDA for Specialty Crop Producers

Program Supports Market Expansion of Current and New Markets Washington D.C. | December 12, 2024 – The U.S. Department of Agriculture (USDA) Farm Service Agency’s (FSA) $2 billion Marketing Assistance for Specialty Crops (MASC) program, aimed at helping …

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Published on December 13, 2024 - 14:40 GMT

ISMG and Deutsche Bank Partner to Launch Global Banking Series on Third-Party Mandated Applications

Collaborative Three-Part Series to Address TPMA Challenges in the Financial Sector PRINCETON, NJ, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- ISMG, a global leader in cybersecurity education and media, is delighted to announce a …

Distribution channels: Banking, Finance & Investment Industry, Conferences & Trade Fairs ...
Published on December 13, 2024 - 14:32 GMT

“The Other”: A Middle Eastern Story by Marina Ergas, Offers a Unique Perspective on History and Humanity

TOMAH, WI, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- The enduring complexities of the Israel-Palestine conflict have been explored in countless ways, but rarely through the deeply personal lens offered in Marina Ergas's …

Distribution channels: Book Publishing Industry, Culture, Society & Lifestyle ...
Published on December 13, 2024 - 14:21 GMT

ARTHI RABIKRISSON SELECTED AS EMPOWERED WOMAN OF THE YEAR BY IAOTP

Arthi Rabikrisson honored member of the International Association of Top Professionals (IAOTP) will be honored at their annual awards gala NEW YORK, NY, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- Arthi Rabikrisson, Founder & …

Distribution channels: Book Publishing Industry, Business & Economy ...
Published on December 13, 2024 - 14:15 GMT

WinX DVD Ripper Platinum Major Upgrade with Speed Boost and Key Fixes

Digiarty has announced the release of WinX DVD Ripper Platinum V8.22.3, featuring significant performance improvements aimed at boosting speed and efficiency. CHENGDU, SICHUAN, CHINA, December 13, 2024 /⁨EINPresswire.com⁩/ -- Digiarty Software, a …

Distribution channels: IT Industry, Media, Advertising & PR ...
Published on December 13, 2024 - 14:00 GMT

Entrepreneur Dexter Morrison to be Featured on Close Up Radio

PORTLAND, OR, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- Dexter Morrison, a visionary entrepreneur, is leveraging his personal journey and professional alliances to uplift underprivileged communities through an innovative model of …

Distribution channels: Companies, Culture, Society & Lifestyle ...
Published on December 13, 2024 - 14:00 GMT

2024 New York Photography Awards Reveals Photographers and Category Winners of the Year

The International Awards Associate (IAA) proudly announces the winners of the 2024 New York Photography Awards. NEW YORK, NY, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- The International Awards Associate (IAA) proudly announces the …

Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...
Published on December 13, 2024 - 14:00 GMT

Camele Barrett of Edge Consulting Group to be Featured on Close Up Radio

WHITE PLAINS, NY, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- “I pride myself on my authenticity,” declares our guest. “What you see is what you get.” Even though she has been coaching professionally for only a short while, she …

Distribution channels: Book Publishing Industry, Companies ...
Published on December 13, 2024 - 14:00 GMT

Dr. Rumpa Amornmarn of the Osceola Cancer Center to be Featured on Close Up Radio

KISSIMMEE, FL, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- Dr. Rumpa Amornmarn, renowned Radiation Oncologist and President of the Osceola Cancer Center, unveils her remarkable journey from aspiring engineer to a pioneering figure in …

Distribution channels: Culture, Society & Lifestyle, Education ...
Published on December 13, 2024 - 14:00 GMT

Denise Fuchs of Dream Builders by Design to be Featured on Close Up Radio

WAYNE, NJ, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- Denise Fuchs is proud to announce her new life-changing coaching services as a Certified Life Mastery Consultant. With five uniquely designed coaching programs, Denise offers a …

Distribution channels: Business & Economy, Companies ...
Published on December 13, 2024 - 14:00 GMT

Dent District Sets a New Standard in Auto Hail Repair with Affordable, High-Quality Solutions

Kennedale-based Company Offers Paintless Dent Repair, Deductible Assistance, and End-to-End Claims Support KENNEDALE, TX, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- In an industry often marked by costly repairs and time-consuming …

Distribution channels: Automotive Industry, Business & Economy ...
Published on December 13, 2024 - 14:00 GMT

AMERICAN IDOL SEASON 22 TOP 20 CONTESTANT AJII RELEASES “GAHDAYUM,” HIS SECOND SINGLE ON BMG NASHVILLE/19 RECORDINGS

The Brooklyn Singer/Songwriter Earned A “Hallelujah” From Lionel Richie at His Audition The Minute He Began Singing Teddy Swims’ “Lose Control” NEW YORK, NY, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- Riding the career momentum …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on December 13, 2024 - 13:51 GMT

KELLY VAUGHAN SELECTED FOR IAOTP’S LIFETIME ACHIEVEMENT AWARD

Kelly Vaughan honored member of the International Association of Top Professionals (IAOTP) was honored at their annual awards gala in Nashville NEW YORK, NY, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- Kelly Vaughan, Businesswoman, …

Distribution channels: Agriculture, Farming & Forestry Industry, Business & Economy ...
Published on December 13, 2024 - 13:50 GMT

Tru Performance Launches their Digital Agency Website: Elevating the Standard for Exceptional Digital Outcomes

Tru Performance unveils its digital agency website, setting a new benchmark in delivering innovative, results-driven digital solutions for businesses. MIDDLETOWN, DE, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- Tru Performance Unveils …

Distribution channels: Business & Economy, Companies ...
Published on December 13, 2024 - 13:30 GMT

Electra Vehicles Showcases EVE-Ai™ Technology in Tesla Cybertruck Cyberbeast, Redefining Electric Mobility

Electra showcases EVE-Ai™ technology in the Tesla Cyberbeast, revolutionizing battery performance ahead of its CES 2025 debut on a USA cross-country journey. BOSTON, MA, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- Electra Vehicles, …

Distribution channels: Automotive Industry, Business & Economy ...
Published on December 13, 2024 - 13:13 GMT

David A. Host Publishes Debut Book Harvest Town

CASCADIA, PACIFIC NORTHWEST, CANADA, December 13, 2024 /⁨EINPresswire.com⁩/ -- David A. Host, a retired professional with a distinguished career in the IT industry, has recently published his debut novel, Harvest Town, a chilling thriller that …

Distribution channels: Book Publishing Industry, Culture, Society & Lifestyle ...
Published on December 13, 2024 - 12:51 GMT

Dr. Madeline Camejo Selected as Top Chief Pharmacy Officer of the Year by IAOTP

Dr. Madeline Camejo honored member of the International Association of Top Professionals (IAOTP) will be honored at their annual awards gala in Las Vegas NEW YORK, NY, UNITED STATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- Dr. Madeline Camejo, …

Distribution channels: Culture, Society & Lifestyle, Education ...
Published on December 13, 2024 - 12:00 GMT

Bdrive Unveils RcloneView: A solution for Cloud Data Management Across Platforms

SEOUL, SOUTH KOREA, December 13, 2024 /⁨EINPresswire.com⁩/ -- Bdrive Inc. has announced the launch of RcloneView, a solution aimed at simplifying cloud data management for both general users and professionals. The software enables seamless file …

Distribution channels: Amusement, Gaming & Casino, Book Publishing Industry ...
Published on December 13, 2024 - 10:38 GMT

Doritos Solid Black 2023 by PepsiCo Design and Innovation Wins Iron A' Design Award in Packaging Design Category

PepsiCo Design and Innovation's Collaborative Packaging Design Honored for Amplifying Black Artists and Driving Positive Change COMO, CO, ITALY, December 13, 2024 /⁨EINPresswire.com⁩/ -- PepsiCo Design and Innovation has been named a winner of …

Distribution channels: Business & Economy, Consumer Goods ...
Published on December 13, 2024 - 10:35 GMT

Mirinda Global Refresh by PepsiCo Design and Innovation Wins Iron A' Design Award in Packaging Design Category

PepsiCo Design and Innovation's Mirinda Global Refresh Honored for Excellence in Packaging Design by Esteemed A' Design Award Competition COMO, CO, ITALY, December 13, 2024 /⁨EINPresswire.com⁩/ -- The A' Design Award, a highly …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...
Published on December 13, 2024 - 10:29 GMT

Reel Cinemas Dubai Mall Embraces Accessibility, Earns Certified Autism Center™ Designation from IBCCES

Earning the Certified Autism Center™ recognition advances Dubai's DET-led initiative to become the first Certified Autism Destination™ in the Eastern Hemisphere DUBAI, UNITED ARAB EMIRATES, December 13, 2024 /⁨EINPresswire.com⁩/ -- The …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...