Victor Arias: "In different aspects and proportions, everyone has had to adapt to the new Brazil market reality"

From April 7 to 10, the Transamerica Expo Center in São Paulo, Brazil, will host the latest edition of BiS SiGMA Americas 2025. The summit is expected to bring together more than 18,000 participants, with a broad agenda of conferences with executives, entrepreneurs, authorities, lawyers, specialists, and regulators.

One of the major players in the industry is Pragmatic Play, which will be waiting at booth N155 for all visitors who wish to come and enjoy a new stop of "Experiencies beyond Olympus", its series of events for 2025.

Ahead of the São Paulo event, Yogonet was able to interview Victor Arias, Vice President of Latam Operations at Arrise powering Pragmatic Play, about the supplier's expectations for the event as well as the present and future of the sector.

What are your expectations for Pragmatic Play at BiS SiGMA 2025?

Expectations are always high, but this year they have been intensified for the events in Brazil due to the key moment that the country is going through. While it is true that this market has always been very interesting because of its size, the diversity of its population, and the potential we all saw in it, it is now much more significant.

So, I am really excited about Pragmatic Play's participation in BiS SiGMA. I am sure that we will be able to realize many of the projections we have made and that we will have the possibility to continue showing the leadership of this brand, which meets the demands of the market.

Pragmatic Play stood out at SAGSE South America for its impressive booth. Do you have any surprises prepared for this occasion?

Yes, the Pragmatic Play booth at SAGSE was a point of reference, and I could see up close the impact on everyone who was there. And that's something to be proud of when you stop to evaluate the result.

I could tell you that this has already become a distinctive feature of Pragmatic Play. A relevant presence, a well thought-out space, a unique design, exclusivity, and a pleasant atmosphere. Basically, a place that people don't want to leave. And that is what BiS SiGMA is also aiming for.

Brazil is a very relevant market, so these instances deserve to be deployed accordingly. Generating productive meetings for business, but also enjoyable ones to strengthen the bonds of friendship, will continue to be the goal. So you can expect the best: business, talks, friendship, entertainment, product novelties, and a team always eager to take everything to the next level.

Which product are you particularly interested in presenting to the Brazilian market or which one do you think will have better acceptance?

The entire Pragmatic Play portfolio has excellent prestige in Brazil and in Latin America in general, and the truth is that working with a brand like this allows a great number of opportunities when it comes to showing the products because you know that you have the best.

In this regard, the events have become a great tool because we can bring the different verticals of Pragmatic Play even closer to the partners, with the peace of mind that the entire offer is premium and essential for online casinos.

In February, the official presentation of Pragmatic Play Sports in Latin America took place, and now at BiS SiGMA, there will also be a space dedicated to the product, so this will undoubtedly be a priority target. This is the company's fifth and most recent vertical, and Brazil is a particularly interesting market to showcase it.

Pragmatic Play is the number 1 slots developer worldwide, but it is much more than that. It encompasses live casino, bingo, virtual sports, marketing, platform solutions, and now, sports betting! And all are available for Latin American operations. What else can I say? Just want to invite you to booth N155 because the resources of this brand never cease to amaze.

Brazil is in a particular situation due to its current regulatory process. What opportunities and challenges does that imply for a company like Pragmatic Play?

Regulatory processes always involve updates, changes, and adjustments, and the case of Brazil has been no different for any company there. In different aspects and proportions, everyone has had to adapt to the new market reality.

It is important to have a regulatory framework, so I believe that all those who are willing to make their own space will find excellent opportunities to take advantage of. This is what the different players in the sector should focus on, to see the regulation as a framework of security and transparency for the expansion of the activity. Therefore, Pragmatic Play is focused on this sense.

After a very active 2024 with the "Pragmatic Play Experience" campaign, what is your assessment of "Experiences beyond Olympus", the company's roadmap for 2025?

This year, the roadmap is marked by a new level of the initial Pragmatic Play Experience campaign, and after several stops on the continent, I confirm what motivated us to carry it out: the public wants to see new things, wants to be part of a story, and values moments more than ever. So, what I have been observing is very positive.

Everything is changing, and so is the way we do business, communicate, and maintain commercial relationships. Nowadays, there is no longer any room for structured meetings in completely serious environments that do not allow for good humor, sharing personal anecdotes, and enjoyment. Nor is it possible to connect with the audience from a distant position and without involving them directly in the discourse. Even more so in this sector, where we are driven by a passion for entertainment.

So the idea is to continue promoting that so that a calendar of events is not a rigid agenda of meetings between executives but an attractive program that no one wants to miss because they know that each of the dates will allow them to experience a bit of the essence of Pragmatic Play. And, so far, we have succeeded.