EXCLUSIVE: Dylan Mulvaney steps out to pick up a $800 Prada bikini top before heading to Beverly Hills for laser hair removal - as Bud Light parent company grapples with losing $16b in market value after controversy
- Dylan Mulvaney was pictured running errands in Los Angeles Saturday
- She picked up her $800 Prada bikini top and a pink dress from a local dry cleaners before heading to a Beverly Hills salon for laser hair removal
- Her outing comes after Anheuser-Busch, the parent company of Bud Light, lost nearly $16billion in market value since her disastrous campaign
Transgender TikTok star Dylan Mulvaney was seen out-and-about in Los Angeles in a rare public appearance as she has kept a low profile since her disastrous advertising campaign with Bud Light.
The 26-year-old was seen in photographs obtained exclusively by DailyMail.com leaving her apartment in a white crop top with white jeans, sunglasses and a face mask on Saturday, as she picked up her $800 Prada bikini top and a pink dress from a local dry cleaners.
She then headed to a Beverly Hills salon where she underwent laser hair removal before speeding away 'full on Fast and Furious', she later admitted.
Mulvaney's public outing comes after Anheuser-Busch, the parent company of Bud Light, lost nearly $16billion in market value since the campaign began on April 1.
Its competitors, though, have amassed $3.2billion in market value ahead of Memorial Day weekend — a time often celebrated with outdoor barbecues and alcohol.
Transgender TikTok star Dylan Mulvaney was seen in pictures obtained exclusively by DailyMail.com running errands around Los Angeles on Saturday
She wore a white crop top with white jeans, sunglasses and a facemask as she left her LA apartment
The 26-year-old influencer drove around town in her white SUV to pick up dry cleaning and get laser hair removal
Mulvaney admitted in an ensuing TikTok video that she sped away from the salon where she was to undergo laser hair removal
Mulvaney had earned an estimated $1.5million fortune as she gained a massive following on TikTok, where she documented her transition to a transgender female.
Mulvaney was seen flaunting this Prada bikini which retails for $800
She has taken on brand ambassador roles for major brands like Charlotte Tilbury, MAC Cosmetics, Ulta and Kate Spade but has become more notorious since she posted a video of her dressed as Audrey Hepburn from Breakfast at Tiffany's sipping from Bud Light cans with her face on them.
Mulvaney said in the video that she was partnering with the beer maker in a campaign to support her first full year as a transgender female — but Anheuser-Busch executives have since denied that there was any partnership after originally saying it was the brainchild of an outside ad agency.
It remains unclear whether Mulvaney earned any money from that video, but on Saturday she seemed to flaunt her wealth, holding a Prada bikini that sells for $800.
Mulvaney left her West Hollywood apartment with an unknown man following her in tow
Mulvaney had earned an estimated $1.5million fortune as she gained a massive following on TikTok
She then got back into her white SUV to go get laser hair removal treatment, under which a laser emits a light that is absorbed by the pigment. The light energy is converted into heat, which damages hair follicles to inhibit any future hair growth.
Such treatments cost an estimated $250 for full face hair removal, plus $300 for leg hair removal and $50 for underarm treatment.
It is unclear what kind of treatment Mulvaney had an appointment for on Saturday.
But afterward she posted a TikTok video saying she left the salon because she was fed up with photographers who were following her.
She described how she got back into her car and drove 'full on Fast and Furious' through backroads in Beverly Hills and 'felt like Liam Neeson' as she tried to outrun the photographers.
'Now I think might be addicted to drag racing, and not the RuPaul kind,' she joked from inside her SUV.
In a video posted on April 1, she claimed to have partnered with Anheuser-Busch on an advertising campaign to support her first full year as a transgender woman
She showed off Bud Light cans with her face emblazoned on them
Meanwhile, Anheuser-Busch is continuing to struggle from the backlash to its partnership with Mulvaney, losing $15.7billion in market value.
Sales of Bud Light were down more than 23 percent as of the week ending May 6, according to JPMorgan beverage analyst Jared Dinges.
He said the bank expects a 12 to 13 percent volume decline over the course of a year in the US.
'We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,' the analysts said on Tuesday.
He added: 'Shares have underperformed EU Beer peers by 15% since the start of April.
'We believe this is due to US uncertainty, as investor focus has shifted squarely to the potential impact from the Bud Light controversy.'
The expected decline in earnings, before interest and tax, will follow a 12 percent drop in volume and a 10 percent decline in sales.
In the company's latest attempts to deal with the backlash, Anheuser-Busch has told wholesalers it will buy back unsold cases of Bud Light that are past their expiration date.
Bud Light sales have fallen significantly since the beer's partnership with Mulvaney and analysts at JPMorgan expect it will cause Anheuser-Busch earnings to slide 26% this year
Experts are also warning that there is a risk of competitor beers running into a shortage because of the high demand.
Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the 'whole industry is in shock'.
He claims that the newfound demand for lagers not owned by Anheuser-Bush could result in a trickle-down effect on the industry.
He said: 'Even Bud's competitors aren't really dancing on the grave because they know it could have happened to them.
'You can't just flip a switch and make beer. You know, beer is brewed. It takes, you know, at least a couple of weeks to make.
'So, they haven't had major supply issues yet, but we're about to hit Memorial Day and we could probably see some supply shortages there.'
Schuhmacher even claimed that Molson Coors might not be able to give Americans enough beer for Memorial Day weekend.
Budweiser is giving away its beer for free with new promotions after the Dylan Mulvaney backlash wiped almost $16 billion off parent company Anheuser-Busch 's market value
In its latest scramble to return to the good graces of customers, Bud Light revealed a new promotion called the US Budweiser Family Memorial Day Rebate online.
The rebate promises an amount 'equivalent to the purchase price of one 15-pack or larger, up to $15' of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55 paid via Anheuser-Busch Digital Prepaid Mastercard.
Based on recent prices, this would see packs of beer being given away for free.
Meanwhile, some local retailers have been offering 15 packs or larger of these Budweiser products for less than $15 – making the products free after rebate – excluding tax and state restrictions.
The rebate will be paid via a digital prepaid card, according to Bud Light's site.
