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Pukka appoints Paper Moose as creative agency of record

Herbal tea brand Pukka has appointed Paper Moose as its creative agency of record.

The brand joins Bushells on Paper Moose’s active client roster. Both are part of the Lipton Teas and Infusions group, previously known as Ekaterra.

Lipton Teas and Infusions handed its media account to PHD in a global appointment last July. Formerly a division of Unilever, the appointment came after Unilever sold the tea business to CVC Capital Partners Fund VIII for €4.5 billion (AUD$6.64 billion) on a cash-free, debt-free basis.

Nick Hunter, CEO and founding partner, Paper Moose, said: “We’re proud to work with like-minded organisations that share our commitment to people and planet. As a fellow B Corp, we’ve always admired Pukka’s dedication to nature. I’m excited to see what we can create together.”

Urvashi Sinha, Brand Manager, Pukka ANZ, added: “Paper Moose’s strategic insights and overall model stood out. We share the same brand values, and look forward to bringing Pukka to life locally, leveraging equal parts purpose and storytelling.”

Paper Moose is a B Corp certified agency, that has recently launched work for Australian Ethical, Felix mobile, The Duke of Edinburgh Award, Cancer Australia and the NSW Environmental Protection Agency.

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