Boomplay strikes deal with MTN Ghana on ‘affordable bundles’

The arrangement follows similar deals between Boomplay and a number of telcos in sub-Saharan Africa, the latest of which happened with Tanzanian telco Tigo in September. It will give MTN users access to Boomplay’s catalogue of over 90 million songs and unlimited offline playback of downloaded songs.

The offer allows MTN users the option to purchase daily, weekly and monthly subscriptions for as low as GHs2 ($ 0.14) using their airtime. Subscribers will also enjoy an ad-free listening experience while saving money when they opt for the daily, weekly or monthly subscription along with its corresponding data bundles.

“Having MTN as a key partner in our strides to make music streaming and download more affordable offers an exciting prospect for the future of our music industry and streaming culture,” Boomplay Ghana’s general manager, Elizabeth Ntiamoah-Quarshie, said.

“With this partnership, we are making our catalogue of over 90 million songs available to MTN subscribers at a cost lower than users on regular data plans. Users also have daily, weekly and monthly subscription options to choose from. Ultimately, this means more music to discover, stream and download on Boomplay. At the same time, artists and content providers can earn more streaming royalties and reach a wider audience.”

MTN Ghana chief commercial officer Noel Kojo-Ganson said: “This partnership is great news for all our customers. Due to the diversity and multiplicity of Boomplay’s music collection, our customers will have more choices, more value and better control over what they can listen to. This partnership will make music more affordable and accessible to our cherished subscribers, many of whom are music lovers.”

With high internet costs limiting the potential of the digital music economy in Africa, Boomplay says it views telecommunication partnerships as essential to its advancement strategy and the progress of Africa’s music streaming culture, reaffirming the streamer’s commitment to empowering the African music ecosystem to unlock its potential.

Since launching in Nigeria in 2015, Boomplay has grown to become Africa’s biggest digital service provider, with operations in other parts of the continent including Kenya, Tanzania, Ghana, Cameroon and Ivory Coast. The company also boasts significant investments in the development and growth of local music industries through strategic partnerships, artist support programmes and music promotion initiatives.