The UK has over 30 million social media users, and the numbers are likelier to go up rather than reduce.

This vibrancy has provided excellent marketing platforms for new and existing businesses alike. Notwithstanding this however, the discussions around the effectiveness of social media do not seem to be dying down anytime soon.

Is social media marketing worth your time? Here are four reasons why the social media experts, Famoid, think it is.

1. Increased traffic

Every social media platform you include in your marketing mix is a gateway to your website.

A key benefit of using social media is that it can increase traffic to your website. This, in turn, increases your conversion opportunities.

To do this successfully, ensure to keep updating your content and linking back to your website to allow people to land on your site organically.

Remember that social media users are broadly different in terms of demographics. This also means that different segments will search for information differently and use varying keywords.

Running several different platforms allows different sections of your audience to find and link up with your business organically.

2. Improves business credibility

Customers trust businesses that have been tried and tested.

This is why consumers ask for referrals from their circle before engaging a service provider. Aside from personal references, the next go-to is internet research.

Here, prospective clients will look for social proof online. These include customer reviews and client interactions on your social media.

The number of likes on your social media also speaks to the superiority of your services as well as the level of customer experience you deliver. If you need a reasonable number of likes to start you off, you can contact a reputable company like Famoid.

Famoid recognizes the weight social media likes carry and have now made it possible for businesses to acquire these quickly and easily.

3. Better communication

Social media offers you the opportunity to have two-way communication with your customers. This process is much harder when using more traditional means of communication, such as electronic and print media adverts.

Your business can use its digital platforms to post ads, sales, need product releases, and so on. Your clients, on the other hand, can use the same platforms to give you feedback on your services and suggest areas of improvement.

Customers prefer companies that hear and remain responsive to their needs. By bolstering good communication, you are creating long-term business relationships with your audience.

Similarly, these platforms allow companies to interact with audiences creatively.

You can run campaigns, competitions, run recruitment drives, showcase your CSR activities, and any other out-of-the-box marketing drives you can think of.

4. Cost-effective

Cost-effectiveness means finding affordable ways of marketing your business while reaching your target audience effectively.

Social media trumps traditional media on this front.

These accounts are free to open and run and are getting more sophisticated to suit business needs. For example, Facebook ad targeting allows you to display your content to specific demographics and locations.

While there are paid social media marketing options, start small as you learn and grow your audience. In time, you can then engage a firm like Famoid to help you improve your social presence.

It will only get bigger

Indeed, the social media marketing bubble is unlikely to burst anytime soon. With more and more people getting social media accounts, it would be a mistake for any business to ignore the potential that lies therein.

To get started, begin with one or two accounts whose ins and outs you are best familiar with. Create introductory content for the platform and carefully monitor the response, then gradually scale from that point.