Jeff Shuford: 5 super simple ways to improve your franchise business' marketing

Choosing to become a franchise business owner can be an exciting foray as an entrepreneur. You can build your own business while having the backing of a corporate head office and sales guidance from a district manager. However, increasing profits for your franchise business is a responsibility that falls squarely on your shoulders. Just because you sign a franchise lease agreement, that doesn't mean you're guaranteed to become a successful franchisee. If you want to help to master the art of growing your company, the following are five super simple ways to improve your franchise business' marketing.

Promotional Products

Promotional products are an excellent way to promote your franchise business. Check with your district manager or franchise head office to see what types of promotional products are offered. Anything from travel coffee mugs and pens to water bottles and hats is usually available to franchisees wanting to promote their businesses.

Content Marketing

Content marketing is an invaluable way to promote your franchise with plenty of long-term benefits. Not only does content marketing help attract new customers to your franchise, but quality content can also help attract search engine crawlers for years to come. Concentrate on creating content your target customers will find useful and engaging for maximum impact and long-term customer acquisition gains.

E-book Marketing

If you're aiming to utilize content marketing to increase sales for your franchise business, consider integrating e-book marketing into your content strategy too. Offering a free e-book on your franchise business' website is an excellent way to increase your thought leadership reputation while building your email subscriber list at the same time. Offer your e-book for free in exchange for an email address and then email helpful information to your subscribers regularly.

Social Media Marketing

Social media marketing is crucial if you want to increase sales for your franchise business. Make sure you understand what your social media responsibilities are as a franchisee and that you adhere to all corporate regulations regarding social media promotion. Once you have a clear recognition of your franchise marketing responsibilities, you can use social media outreach to draw attention to your company and acquire new customers.

Community Volunteering

Volunteering within your community is another fabulous way to market your franchise business. Wear an item of clothing with your franchise name on it whenever you volunteer within your community. You'll be earning a reputation as a thoughtful community member while promoting your franchise company at the same time.

Integrate these marketing tips for franchise business owners into your overall customer acquisition strategy, and you'll be amazed at how swiftly you can increase sales for your company. Building a profitable franchise business is easy if you are strategic in your approach to attracting attention.