SEO for PR Update: New Webinar on Boosting Buzz, Brand and Web Traffic with New Search Engine Marketing Tips

OAKLAND, Calif. - (NewMediaWire) - July 14, 2014 - PR professionals looking to thrust websites, news, social media content and press releases to the top of search rankings will discover the latest tips, tactics and strategies for SEO in a new webinar by PR University. This exclusive roundtable will put PR pros on the fast track to generating the kind of search results their product or service deserves—especially now, when competition for consumers' eyeballs and dollars is at an all-time high.

Attendees of SEO for PR Update: Boost Buzz, Brand and Web Traffic with New Search Engine Marketing Tips will learn how to create the SEO-rich content, how to find the best keywords, how to use social sites to boost rankings, and how the Big Three search engines are tweaking their algorithms to reward press releases, online newsroom content and social media that is properly optimized.

This PR University webinar takes place on Friday, July 18, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Peter Methot, Managing Director, Executive Education, Rutgers Business School

Shiva Narayan, Manager, Search & Analytics, Enterprise Digital Team Transamerica

Greg Jarboe, President and Co-founder, SEO-PR

Mark Munroe, Director of SEO, Trulia

What PR pros will learn:

• SEO Rules & Principles: Common myths, essential concepts and key definitions PR must understand about how search engines work

• Latest Updates: How the "Big Three" search algorithms have changed in the last few months and how to adjust SEO accordingly

• How mobile influences search now—and what to do about it

• What matters in "Semantic Search": How visuals, links, social media mentions all carry more weight now—and how to adjust

• Keyword Research: How to find the most powerful keywords for every content project—quickly and easily—and where to place keywords

• Best ways to create—and promote—links to press releases, backgrounders, blogs and white papers for the "Big Three"

• How the latest changes impact SEO for social media—including tweets, Facebook shares, Google +1s, Instagram videos, Pinterest pins and more

• Online Newsrooms: Quick tips for optimizing an online newsrooms to expand page one search ranking

• SEO Press Release Anatomy: Headlines, subheads, lead graphs, nut graphs, videos, infographics, photos and even boilerplates—how to optimize news top to bottom for better results

• How to create and optimize images and visual content

• Measurement Tips: A reliable model for tying SEO results to ROI using Google Analytics and other tools

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.