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Walt Disney & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
Latest Walt Disney & Marketing News
- Can Hulu Shake Up Campaigns in 2010? 1 Dec 2009 18:14 GMT
... the Pagliuca campaign began running 15-second pre-roll ads (video ads running before desired content) on ... on their lap,” said Republican media consultant Brad Todd, whose firm produced the NRA spots. ... Universal, News Corp., which owns Fox, and Disney-ABC, Hulu has grown to the 30th most-visited ...
- Disney Channels Worldwide Names Lightcap President 25 Nov 2009 05:33 GMT
... Television has found a new chief of Disney Channels Worldwide to replace Rick Ross. Disney ... to president of Disney Channels Worldwide. Lightcap had been senior vice president of programming and creative ... business planning and development, marketing, brand management, advertising sales and Radio Disney -- will report ...
- Disney Channels Worldwide appoints president 25 Nov 2009 17:00 GMT
... Disney Worldwide has promoted Carolina Lightcap to president ... business planning and development, marketing, brand management, advertising sales and Radio Disney and is tasked ... As senior vice president of programming and creative affairs Lightcap spearheaded the launch of “High ...
- Disney returns to The Weinberg to entertain families 1 Dec 2009 16:31 GMT
... Playhouse Disney's popular "Choo-Choo Soul with Genevieve!" will chug ... "In fact, they were still running the ads right up until the week of the show, when we had already sold all of our tickets." "Choo-Choo ...
- DISNEY STUDIOS DRAMA MIGHT ALTER THE INDUSTRY 24 Nov 2009 07:31 GMT
... has swiftly stamped his imprimatur on Walt Disney Studios. The novice movie chairman and his ... of spending $40 million on a TV advertising blitz two weeks before a film's opening, ... control over a key division he believed had long operated too independently. Since Ross took over ...
- Overhaul moving quickly at Disney 29 Nov 2009 09:13 GMT
... Ross has stamped his imprimatur on Walt Disney Studios. The novice movie chairman and his ... custom of spending $40 million on TV advertising two weeks before a films opening, rather ... control over a key division he believed had long operated too independently. Since Ross took over ...
- Memorex Holiday Campaign Encourages 'WeTime' 2 Dec 2009 05:52 GMT
... Walton, global brand manager for Memorex. The ads stress the family togetherness that can come ... what Memorex is calling "weTime." The theater ad -- in markets such as Chicago, Minneapolis, ... female appeal such as Yahoo, Blogher and Disney. As a major distributor of Memorex products, ...
- New Disney Studios boss Rich Ross is a man of action 24 Nov 2009 03:16 GMT
... Ross has stamped his imprimatur on Walt Disney Studios. The novice movie chairman and his ... custom of spending $40 million on TV advertising two weeks before a film's opening, rather ... to New York to fire Daniel Battsek, head of Disney's struggling specialty movie label. A week ...
- Carolina Lightcap Named President, Disney Channels Worldwide 24 Nov 2009 22:42 GMT
... Carolina Lightcap has been promoted to president, Disney Channels Worldwide, it was announced today by ... business planning and development, marketing, brand management, advertising sales and Radio Disney, will report to ... skills make her the ideal executive to lead Disney Channels Worldwide into the future." Ms. Lightcap ...
- AME Awards announces direct marketing icon Stan Rapp as Jury Pesident for North America 2 Dec 2009 13:18 GMT
... email your press releases to afaqs! Please read the AME Awards announces direct marketing icon Stan ... November 30, 2009 The AME Awards for Advertising & Marketing Effectiveness announced the appointment of ... is an advisor to such clients as Disney, Mars, Pepsi, American Express, McDonalds, and Microsoft. ...
- Clorox Backs Disney Site For Moms And Kids 24 Nov 2009 05:11 GMT
... a new educational Web site under the Disney banner that is a bit like Martha ... Booster, Clorox Disinfecting Wipes and toilet-cleaning products. Brad Davis, SVP advertising sales for Disney online, says Clorox's integration ...
- Lightcap to Lead Disney Channels Worldwide 25 Nov 2009 07:10 GMT
... Disney Channels Worldwide has a new president: Carolina ... business planning and development, marketing, brand management, advertising sales and Radio Disney. Meanwhile, Gary Marsh ... worked at The Walt Disney Company, Ive had the pleasure of leading a team that took ...
- HGTV's 'Dream Home' Welcomes Disney, P&G and GM 28 Nov 2009 22:32 GMT
... HGTV's 'Dream Home' Welcomes Disney, P&G and GM Scripps Networks Interactive's TV ... and a multi-million dollar pay-day for the ad sales staff. is viewers' ability to see where ... about to take a property and connect advertisers with viewers who are so passionate about ...
- Lightcap Named President Of Disney Channels Worldwide 24 Nov 2009 19:52 GMT
... Lightcap Named President Of Disney Channels Worldwide Latin American CMO Succeeds Ross ... president of Disney Channels Worldwide. Lightcap, who had been senior vice president of programming and creative ... industries. This weekly print edition covers programming, advertising, marketing, finance, technology, broadband, and government activities ...
- Disney Channels Worldwide names Carolina Lightcap as president 26 Nov 2009 11:18 GMT
... Lightcap will be charged with shepherding Disney Channels Worldwide through its next period of ... business planning and development, marketing, brand management, advertising sales and Radio Disney, will report to ... will assume the new title of chief creative officer in addition to his current title ...
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