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Latest Verizon & Marketing News

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  • 3G Coverage? Apple Joins AT&T-Verizon Ad Battle 24 Nov 2009 04:35 GMT
    ... iPhone an acceptable device for business users? Verizon Wireless and have been involved in a ... stepping into the fray with its own ads. Verizon started running ads last month claiming ... Wireless, there's a map for that," Verizon's ad said, riffing on Apple's "there's an app ...

  • Apple Enters AT&T vs. Verizon Ad War 24 Nov 2009 01:51 GMT
    ... In a battle between AT&T and Verizon Wireless that never seems to end, AT&T's ... the mix with two retaliatory iPhone TV ad that air Monday night. The ads comes hot on the heels of AT&T's ...

  • Apple Enters AT&T vs. Verizon Ad War 24 Nov 2009 01:50 GMT
    ... into the mix with two retaliatory TV ad that air Monday night. The ads comes hot on the heels of AT&T' ... aimed to "setting the record straight" around Verizon's "there's a map for that" campaign. The ...

  • Apple Fires A Shot In Escalating AT&T-Verizon Ad War 24 Nov 2009 15:53 GMT
    ... Apple Fires A Shot In Escalating AT&T-Verizon Ad War 9:19 AM EST Tue. Nov. 24, 2009 New ads for Apple's iPhone find Apple sticking up for iPhone carrier AT&T by throwing jabs ...

  • AT&T gives up on Verizon Ad lawsuit 2 Dec 2009 18:04 GMT
    ... AT&T has dismissed its lawsuit against Verizon Wireless for using an advertisement that AT&T ... early November asserting that Verizon Wireless' advertisements mislead customers by suggesting that AT&T subscribers cannot ... throughout its network. AT&T has called the ads blatantly false and has said that the ...

  • AT&T buries the hatchet for holidays, pulls lawsuit against Verizon Wireless ads 2 Dec 2009 18:53 GMT
    ... the hatchet for holidays, pulls lawsuit against Verizon Wireless ads NEW YORK (AP) — AT&T Inc. on ... in blue. AT&T said those maps could mislead viewers because there it still has regular ...

  • AT&T Drops Verizon Ad Campaign Lawsuits 2 Dec 2009 18:58 GMT
    ... AT&T drops its Verizon "There's a Map for That" lawsuit due to bad press and ratings. Today, AT&T dropped its ... AT&T lost its request to have Verizon’s ads pulled down and . Well, at least ...

  • What's the most creative advertising campaign you've come across lately? 30 Nov 2009 05:51 GMT
    ... Doug Frazier – Partner and chief creative officer, I ... chief creative officer, I always enjoy any ad by Apple Computers. They are masters at ... The iPhone’s “There’s an app for that” ads set the iPhone apart from competitors and ...

  • AT&T-Verizon Ad Fight Ends With a Whimper 2 Dec 2009 18:25 GMT
    ... AT&T and Verizon Wireless dismissed lawsuits aimed at each other's advertising Wednesday, but don't expect to see fewer ... Verizon Wireless's “There's a Map For That” ads painting an unflattering portrait of its rival's ...

  • AT&T gives up legal fight vs. Verizon Wireless ads 2 Dec 2009 20:00 GMT
    ... customers, it hasn't entirely resolved the problem. Verizon took opportunistic aim in its ads at another perceived weakness of AT&T -- ... in Georgia last month to call Verizon's ad campaign "sneaky." The same judge, however, also ...

  • AT&T ends lawsuit over Verizon Wireless ads 2 Dec 2009 18:40 GMT
    ... a lawsuit that sought to force competitor Verizon Wireless to pull its "There's a Map ... Atlanta early in November, saying the Verizon ads are misleading and amount to deceptive trade ... in blue. AT&T said those maps could mislead viewers because there it still has regular ...

  • ATandT ends lawsuit over Verizon Wireless ads 2 Dec 2009 20:11 GMT
    ... a lawsuit that sought to force competitor Verizon Wireless to pull its "There's a Map ... Atlanta early in November, saying the Verizon ads are misleading and amount to deceptive trade ... in blue. AT&T said those maps could mislead viewers because there it still has regular ...

  • AT&T ends lawsuit over Verizon Wireless ads 2 Dec 2009 21:58 GMT
    ... a lawsuit that sought to force competitor Verizon Wireless to pull its "There's a Map ... Atlanta early in November, saying the Verizon ads are misleading and amount to deceptive trade ... in blue. AT&T said those maps could mislead viewers because there it still has regular ...

  • AT&T ends lawsuit over Verizon Wireless ads 2 Dec 2009 18:58 GMT
    ... in Atlanta early in November, saying the Verizon ads are misleading and amount to deceptive trade ... in blue. AT&T said those maps could mislead viewers because there it still has regular ...

  • Advertisers Challenged to 'Prove It' 24 Nov 2009 14:54 GMT
    ... "Brand X." Today, competing companies often go head to head in bruising, no holds barred ... latest dust-up between advertisers involves AT&T and Verizon. Verizon's TV commercials compare its 3G coverage ... New York Times reports complaints about competitors' ads, filed with the advertising industry's main watchdog, ...


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