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Unilever & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
Latest Unilever & Marketing News
- Beiersdorf Gives Makeover to Chinese Hair Care Brand 26 Nov 2009 04:37 GMT
... Procter & Gamble's Rejoice and Pantene, and Unilever's Lux. The Slek range, launched by a ... agency in China, handled planning and buying. Ads are also running in print and online ... up by multinationals. Unilever, for example, has had a licensing agreement with White Cat's Zhong ...
- Provision Interactive Set to Revolutionize the Billion Dollar Advertising Market (OTC:PVHO.OB) 3 Dec 2009 06:55 GMT
... and even programs used to generate these ads have continued to improve, yet one variable ... regarding the company. The file can be download by clicking either the image, or visiting ... the largest manufacturers in the country, including Unilever, Proctor & Gamble, Johnson & Johnson, BIC ...
- VGC will etch Borosil's new brand identity 1 Dec 2009 03:51 GMT
... The company wasn't heavy on advertising and laid relatively low on the communications ... Preeti Vyas, chief executive officer and chief creative officer, VGC, says that the new brand ... Park Hotels, Ashok Leyland, Pidilite, DNA and Unilever, among others. Recently, VGC has launched a ...
- Walmart Ups the Ante with Brand Co-op Ads -- In More Ways Than One 29 Nov 2009 22:04 GMT
... Retailer-vendor co-op ads have existed almost as long as advertising ... haven't. DOVE: Do her ears hang low? Unilever asks the question in Walmart co-op ads. ... with Walmart. "But it's also not a bad use of money." That's because, unlike more ...
- A Pair of Advertising Pros Win Peparami's Crowdsourcing Contest 26 Nov 2009 04:37 GMT
... get a creative idea crafted by two ad pros with 50 years experience between them for ... at the center of the new campaign. Unilever's meat snack brand Peperami has announced the ... awarding a $15,000 prize to two professional advertising creatives with 50 years experience between them. ...
- IRI Unveils Service for Measuring Online Ad Effectiveness 2 Dec 2009 16:06 GMT
... IRI Unveils Service for Measuring Online Ad Effectiveness Research firm Information Resources Inc. has ... analyze online consumer behavior and exposure to ads across multiple sites. For instance, a marketer ... in-store sales. The service attracted advertisers like Unilever, Kraft Foods and Pepsi—all of whom participated ...
- India Inc wakes up to ad 'roadblocks' 30 Nov 2009 03:51 GMT
... of such "roadblocks" by Indian companies. Hindustan Unilever (HUL) took the cake by buying time ... spots across 10 Star India channels to advertise its skin care products. A week later, ... inking a deal with RK Cineplex in Hyderabad's plush Banjara Hills, under which the mobile ...
- Virgin Media rolls out on demand TV advertising 25 Nov 2009 11:51 GMT
... LSE:VMED) today announced the launch of dynamic advertising on its on demand TV platform. Ads from leading brands including L'Oreal, Sony Ericsson, ... L'Oreal, LG, Microsoft, Nestle, Sony Ericsson and Unilever. ...
- CSPI: Nickelodeon Ad Content High in Junk Food 2 Dec 2009 21:49 GMT
... Nearly 80 percent of food ads on the popular children's network Nickelodeon are ... Spaghetti-Os, Kraft Macaroni & Cheese, and many Unilever Popsicles. "While industry self-regulation is providing some ... and the current food-marketing climate. If you've had a bad experience -- or a good ...
- England cricketer Kevin Pietersen appears in his first Brylcreem ad 30 Nov 2009 16:41 GMT
... The campaign, by WCRS, has the strapline ‘It's Amazing ... at home in the Oval Office. The ads were shot using the set of American TV ... news coincided with the brand's sale to Unilever. Dave Lewis, UK chairman at Unilever, said ...
- Having It Both Ways in Advertising 2 Dec 2009 07:51 GMT
... is the company that developed it: British ad agency Bartle Bogle Hegarty (BBH). Ad agencies, after ... of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies ... set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," ...
- Advertising expenditure hits US$54 billion in China 3 Dec 2009 05:10 GMT
... BEIJING - Advertising expenditure in China for the first three ... a 24 per cent increase in TV ad rate cards as a result. “Given the limitation ... and Q3 2009. Procter & Gamble and Unilever in China were the biggest spenders at ...
- CSPI Targets Nick Channel Food Ads 25 Nov 2009 17:58 GMT
... WASHINGTON—Nearly 80 percent of food ads on the children's network Nickelodeon are for ... Business Bureaus, the Children’s Food and Beverage Advertising Initiative (CFBAI). Of the 452 foods and ... SpaghettiOs, Kraft Macaroni & Cheese and many Unilever Popsicles. "While industry self-regulation is providing some ...
- And in the real world....Aer Lingus, Barclays, Microsoft, Google, Unilever, Birds Eye Iglo, Findus Group 3 Dec 2009 12:37 GMT
... Top London creatives strike a pose for D&AD New Blood 's pick of Mother's Orange Gold Spots ... Mother's Orange Gold Spots In the real world...Campaign's round up of business news Aer Lingus ... for removing their content from Google. Source: Unilever is considering the sale of its Italian ...
- Method Pulls 'Shiny Suds' Ad After Sexism Complaints 3 Dec 2009 05:17 GMT
... YouTube and a five-star rating from viewers before Method pulled the plug. Method competitor Unilever seemed to like it, too. Search ads for its Dove brand appeared alongside results for searches on the phrase "Shiny Suds" the day the video ...
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