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Unilever & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
Latest Unilever & Marketing News
- Provision Interactive Set to Revolutionize the Billion Dollar Advertising Market (OTC:PVHO.OB) 3 Dec 2009 06:55 GMT
... and even programs used to generate these ads have continued to improve, yet one variable ... regarding the company. The file can be download by clicking either the image, or visiting ... the largest manufacturers in the country, including Unilever, Proctor & Gamble, Johnson & Johnson, BIC ...
- Method Pulls 'Shiny Suds' Ad After Sexism Complaints 3 Dec 2009 05:17 GMT
... YouTube and a five-star rating from viewers before Method pulled the plug. Method competitor Unilever seemed to like it, too. Search ads for its Dove brand appeared alongside results for searches on the phrase "Shiny Suds" the day the video ...
- Advertising expenditure hits US$54 billion in China 3 Dec 2009 05:10 GMT
... BEIJING - Advertising expenditure in China for the first three ... a 24 per cent increase in TV ad rate cards as a result. “Given the limitation ... and Q3 2009. Procter & Gamble and Unilever in China were the biggest spenders at ...
- CSPI: Nickelodeon Ad Content High in Junk Food 2 Dec 2009 21:49 GMT
... Nearly 80 percent of food ads on the popular children's network Nickelodeon are ... Spaghetti-Os, Kraft Macaroni & Cheese, and many Unilever Popsicles. "While industry self-regulation is providing some ... and the current food-marketing climate. If you've had a bad experience -- or a good ...
- Vodafone is India's most admired marketer 2 Dec 2009 21:14 GMT
... via COMTEX News Network) -- Vodafone, Hindustan Unilever, Bharti Airtel, Nokia and PepsiCo are India's ... thanks to marketing and strategy innovation, million-dollar ad budgets and some of the finest marketing executives ... marketers, IMRB surveyed 550 senior marketing and advertising executives across Mumbai, Delhi, Kolkata, Chennai, Bangalore ...
- IRI Unveils Service for Measuring Online Ad Effectiveness 2 Dec 2009 16:06 GMT
... IRI Unveils Service for Measuring Online Ad Effectiveness Research firm Information Resources Inc. has ... analyze online consumer behavior and exposure to ads across multiple sites. For instance, a marketer ... in-store sales. The service attracted advertisers like Unilever, Kraft Foods and Pepsi—all of whom participated ...
- Having It Both Ways in Advertising 2 Dec 2009 07:51 GMT
... is the company that developed it: British ad agency Bartle Bogle Hegarty (BBH). Ad agencies, after ... of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies ... set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," ...
- How key sectors could power city's growth 2 Dec 2009 07:10 GMT
... further investment. The report said the UK had been “highly successful” at selling financial and business ... Colman's mustard, owned by household brands giant Unilever, and of Robinson's fruit drinks, owned by ... The creative sector is wide ranging, including advertising, architecture, media, designer fashion, film, music and ...
- Heat on HUL: P&G goes mass with detergents 2 Dec 2009 03:53 GMT
... up the battle between P&G and Hindustan Unilever Ltd (HUL) that currently leads the mass-end category with its Wheel and ... in fabric care and others such as Head & Shoulders, Pantene and Rejoice in hair ...
- Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels 1 Dec 2009 16:17 GMT
... we inhabit today. Back in 1992, Labour had lost another general election and John Major, ... support by the supermarket chain, with outdoor ads and a brief TV campaign. Within a ... Initially, big players such as Heinz and Unilever refused to produce private labels for the ...
- VGC will etch Borosil's new brand identity 1 Dec 2009 03:51 GMT
... The company wasn't heavy on advertising and laid relatively low on the communications ... Preeti Vyas, chief executive officer and chief creative officer, VGC, says that the new brand ... Park Hotels, Ashok Leyland, Pidilite, DNA and Unilever, among others. Recently, VGC has launched a ...
- Roadblocked! 30 Nov 2009 23:23 GMT
... the consumer? Recently marketers such as Hindustan Unilever, Cadbury, Vodafone and Idea have attempted to ... across 23 brands while Idea and Cadbury had a single advertising message. As the chart ... ad exposures in an hour, clearly which roads (channels) the marketer chooses to block and ...
- Colman's Mustard recruits carnivores with Lord Kitchener made out of meat 30 Nov 2009 17:53 GMT
... Kitchener made out of meat LONDON - Unilever has launched a press campaign for its Colman's Mustard brand featuring a ... who also worked on Fallon's Skoda Cake ad, and took 18 hours of cooking. ...
- England cricketer Kevin Pietersen appears in his first Brylcreem ad 30 Nov 2009 16:41 GMT
... The campaign, by WCRS, has the strapline ‘It's Amazing ... at home in the Oval Office. The ads were shot using the set of American TV ... news coincided with the brand's sale to Unilever. Dave Lewis, UK chairman at Unilever, said ...
- India Inc wakes up to ad 'roadblocks' 30 Nov 2009 03:51 GMT
... of such "roadblocks" by Indian companies. Hindustan Unilever (HUL) took the cake by buying time ... spots across 10 Star India channels to advertise its skin care products. A week later, ... inking a deal with RK Cineplex in Hyderabad's plush Banjara Hills, under which the mobile ...
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