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TiVo & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
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  • Digital TV Data Initiative Raises More Questions Than It Answers 3 Dec 2009 15:22 GMT
    ... who has emerged as the TV and advertising industry's de facto ringleader to bridge that ... - AT&T, DISH Network, DirecTV, Nielsen, Rentrak, TiVo and TNS - have agreed to provide ...

  • RedEye Remote Control System 3 Dec 2009 12:16 GMT
    ... a --to address this thorny issue. I've had a RedEye for a couple of days and these ... activity that I hoped would involve my TiVo. Regrettably, the Watch TV template is set ...

  • A growing TV cover-up: Obnoxious pop-up promos 3 Dec 2009 09:47 GMT
    ... can cite annoying instances where a pop-up ad has upstaged a show's dramatic climax or ... of it! An industry term for these ads is "one-thirds." More telling terms include "snipes" ... next step and blast the audience with TiVo-proof promos embellishing entertainment shows? The only question ...

  • SeaChange International, Inc. F3Q10 (Qtr End 10/31/09) Earnings Call Transcript 3 Dec 2009 05:16 GMT
    ... not assume any significant change in the advertising and broadcast markets so obviously to the ... of can we talk briefly about the TiVo deal with Virgin, I’m assuming you’ve got ...

  • Zoic Studios Launches Design Division 3 Dec 2009 01:12 GMT
    ... where he developed and produced 15 futuristic ads for the Stephen Spielberg film Minority Report (making a ... and network packages for clients including Nickelodeon, TiVo and ABC News. As a freelancer for ...

  • ZOIC LAUNCHES DESIGN DIVISION; ADDS EP MILES DINSMOOR 2 Dec 2009 23:52 GMT
    ... where he developed and produced 15 futuristic ads for the Stephen Spielberg film Minority Report (making a ... and network packages for clients including Nickelodeon, TiVo and ABC News. As a freelancer for ...

  • TiVo to Present at the UBS 37th Annual Global Media & Communications Conference 2 Dec 2009 21:41 GMT
    ... TiVo to Present at the UBS 37th Annual ... of the media industry by providing interactive advertising solutions and audience research and measurement ratings ...

  • We want you on OUR TV Show! 2 Dec 2009 20:43 GMT
    ... our record-breaking flagship digital product "Get Google Ads FREE!" available of course at ClickBank. =>> And we ... $7,500 61-inch Plasma TV o a complete TiVo Entertainment System Check it out at: ...

  • Get Google Ads FREE 2 Dec 2009 20:43 GMT
    ... our record-breaking flagship digital product "Get Google Ads FREE!" available of course at ClickBank. =>> And we ... $7,500 61-inch Plasma TV o a complete TiVo Entertainment System Check it out at: ...

  • First Look: RedEye Remote Control System 2 Dec 2009 19:11 GMT
    ... a --to address this thorny issue. I've had a RedEye for a couple of days and these ... activity that I hoped would involve my TiVo. Regrettably, the Watch TV template is set ...

  • Smartphones, Mobile Services, 3D TV, and Smart Grid are Key Topics at CONNECTIONS(TM) Summit at CES 2 Dec 2009 17:13 GMT
    ... Connected TV, Yahoo! Scott Rosenberg, VP, Advanced Advertising, Rovi Advertising David Sandford, VP, Marketing & ... David Sandford, VP, Marketing & Product Management, TiVo Simon Tidnam, VP, Sales & Marketing, HDlogix ...

  • Smartphones, Mobile Services, 3D TV, and Smart Grid are Key Topics at CONNECTIONS(TM) Summit at CES 2 Dec 2009 16:31 GMT
    ... of Unified Infotainment -- Advances in Television Advertising -- Bringing the Smart Grid to the ... David Sandford, VP, Marketing & Product Management, TiVo Simon Tidnam, VP, Sales & Marketing, HDlogix ...

  • First look: RedEye Remote Control System 2 Dec 2009 16:06 GMT
    ... touch’s Settings screen, where you choose an ad hoc RedEye network that appears within the Wi-Fi Networks ... activity that I hoped would involve my TiVo. Regrettably, the Watch TV template is set ...

  • Firm: Ads That Strike Emotional Chords Work Best 2 Dec 2009 11:32 GMT
    ... the way that consumers respond to car ads. Early this year, the Boston-based neuroscience firm ... emotionally in a way that such messages had not before. The firm found that while ... viewers watch ads, instead of going to TiVo or changing channels. Also, ads featuring celebrities ...

  • Reportlinker Adds Next Gen TV 2 Dec 2009 00:31 GMT
    ... (Apple TV, Archos, Vudu) and transparent access to the Web (Boxee, Yahoo)? -What new advertising offers for qualifying viewers (Tivo, Zillion TV) and personalizing the ad being delivered (Hulu)? -How will new services be incorporated into the television's interface (Archos, Slingbox, ...


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