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  • Vue Entertainment appoints marketing manager 2 Dec 2009 16:14 GMT
    ... as marketing manager, reporting into Daniel Heale, head of marketing. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table ... mso-bidi-language:#0400;} Caunter joins the cinema chain from Sony Pictures where he held the position of ... promotions, brand partnerships, gift card business and advertising campaigns. He will also be overseeing the ...

  • Sony Ericsson Suspends Satio Sales 25 Nov 2009 00:43 GMT
    ... Sony Ericsson has suspended sales of its flagship ... be corrected via an OTA update and instead will need to recall affected models. The problem ... will continue its high profile nationwide Satio advertising campaign despite the model not being on ...

  • 'Orange Spain uses eBuddy to advertise on game consoles' 3 Dec 2009 11:34 GMT
    ... 'Orange Spain uses eBuddy to advertise on game consoles' (DMeurope Via Acquire Media ... is advertising its prepaid mobile services on Sony Play Station and Nintendo DS portable game ... the day to other Orange numbers. The head of Orange's digital advertising in Spain, Fran Romero, ...

  • Reportlinker Adds Mobile Advertising and Marketing - 3rd Edition 30 Nov 2009 14:40 GMT
    ... mobile space. Understand the fundamentals of the ad-based mobile media revenue models. Recognise the key ... takes coupons to the mobile handset........60 3.5.4 Sony Pictures promotes up-coming film using Bluetooth hotspots ... 2.3: MMA recommendations for mobile web banner ads (October 2009)....................31 Figure 2.4: Stakeholders in the ...

  • Next-generation 3D programming to provide opportunities for advertisers in 2010 24 Nov 2009 09:16 GMT
    ... being launched by Sky. 'Our 3D Week had the theme of retro, celebration and fun. ... for futuristic technology brand advertisers such as Sony and Samsung.' Next year's 3D developments will ... Music and Courvoisier - which produced 3D ads for the themed strand. Eileen Livingston, marketing ...

  • Virgin Media Rolls Out On-Demand Television Advertising with SeaChange 25 Nov 2009 20:10 GMT
    ... -- New U.K. Ad Platform to Reach 3.7 Million Cable TV ... this month. Thirty second pre-roll and post-roll ads from leading brands including L'Oreal, Sony Ericsson, Kellogg's and Microsoft will appear around ...

  • Virgin Media Rolls Out On-Demand Television Advertising with 25 Nov 2009 22:00 GMT
    ... On-Demand Television Advertising with SeaChange New U.K. Ad Platform to Reach 3.7 Million Cable TV ... this month. Thirty second pre-roll and post-roll ads from leading brands including L'Oreal, Sony Ericsson, Kellogg's and Microsoft will appear around ...

  • Virgin Media Rolls Out On-Demand Television Advertising with SeaChange New U.K. Ad Platform to Reach 3.7 Million Cable TV Homes 25 Nov 2009 21:20 GMT
    ... On-Demand Television Advertising with SeaChange New U.K. Ad Platform to Reach 3.7 Million Cable TV ... this month. Thirty second pre-roll and post-roll ads from leading brands including L'Oreal, Sony Ericsson, Kellogg's and Microsoft will appear around ...

  • SeaChange Deploys Dynamic VOD Advertising Technology with UK Cable Operator, Virgin Media 30 Nov 2009 11:32 GMT
    ... SeaChange says that 30-second pre- and post-roll ads from such brands as L'Oreal, Sony Ericsson, Kellogg's and Microsoft will appear around ... Living, Virgin1 and Bravo, with program- and ad-matching decisions occurring dynamically, enabling on-the-fly placements into ...

  • Why You Need Marketing Experimentation 3 Dec 2009 05:10 GMT
    ... than to experiment with new marketing and advertising options?" In the wake of a credit ... relevant. The emergence of online tools and widespread consumer adoption of social media technologies. Consumers are ... Dutta, manager of marketing and communications at Sony Ericsson Mobile Communications. "But it's important to ...

  • Virgin Media rolls out on demand TV advertising 25 Nov 2009 11:51 GMT
    ... Virgin Media (Nasdaq:VMED; LSE:VMED) today announced the launch of dynamic advertising on its on demand TV platform. Ads from leading brands including L'Oreal, Sony Ericsson, Kelloggs and Microsoft, will appear around on demand content from LIVING, Virgin1 and ...

  • Virgin Media to roll-out targeted ads around on demand content 25 Nov 2009 10:51 GMT
    ... Virgin Media to roll-out targeted ads around on demand content LONDON - Virgin ... up to use the platform include L’Oreal, Sony Ericsson, Kellogg and Microsoft. IDS, Virgin Media’s ... IDS, Virgin Media’s sales house, is handling ad sales and is introducing a system that ...

  • Virgin Media to roll-out targeted ads around on-demand content 25 Nov 2009 12:31 GMT
    ... Virgin Media to roll-out targeted ads around on-demand content LONDON - Virgin Media ... up to use the platform include L’Oreal, Sony Ericsson, Kellogg and Microsoft. IDS, Virgin Media’s ... IDS, Virgin Media’s sales house, is handling ad sales and is introducing a system that ...

  • Virgin Media to roll-out targeted ads around on-demand content 25 Nov 2009 16:10 GMT
    ... Virgin Media to roll-out targeted ads around on-demand content LONDON - Virgin Media ... up to use the platform include L’Oreal, Sony Ericsson, Kellogg and Microsoft. IDS, Virgin Media’s ... IDS, Virgin Media’s sales house, is handling ad sales and is introducing a system that ...

  • Virgin Media rolls out on demand TV advertising 25 Nov 2009 11:10 GMT
    ... Virgin Media is launching dynamic advertising on its on demand TV platform. Ads from brands including L’Oreal, Sony Ericsson, Kellogg’s and Microsoft, will appear around on demand content from the LIVING, Virgin1 ...


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