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Microsoft Redefines The War 3 Dec 2009 02:17 GMT
... If someone puts the term "Atlanta" in the search ... pages could be worth more than regular search ads, as the customer's intention is better known ...
Where Should You Talk (and Listen) to an Independent? Online, of Course 3 Dec 2009 00:41 GMT
... The last few election cycles, including the one just finished, ... actively engage Independent voters online. Localized paid search ads are a great way to do this. ...
Method Pulls 'Shiny Suds' Ad After Sexism Complaints 3 Dec 2009 05:17 GMT
... It shows a woman doing a commercial for seemingly friendly ... competitor Unilever seemed to like it, too. Search ads for its Dove brand appeared alongside results ...
Content Is King: Q&A With David Szetela 2 Dec 2009 04:35 GMT
... best practices for content ad campaigns versus search ad campaigns. 1) In your book, you describe major ... not be able to reach deploying only search advertising Content advertising can target niche demographic and ...
Geo-Targeted Display Ads Set for Growth 2 Dec 2009 06:15 GMT
... as advertisers look for cheap alternatives to search ads and publishers and ad networks look for ... more focused on local advertising and because search advertising is "more complex than what they are ...
Search Still Eludes Microsoft, Despite Some Progress 2 Dec 2009 17:48 GMT
... Search Still Eludes Microsoft, Despite Some Progress A Microsoft executive fielded questions about the company's Internet ...
A Roundup Of 2009's Best SEO Books 2 Dec 2009 04:36 GMT
... A Roundup Of 2009's Best SEO Books (this article) A Roundup Of 2009's Best Search Advertising Books A Roundup Of 2009's Best General Search Marketing Books A roundup of 2009's ...
Lazy marketers not linking tailored landing pages to ads 2 Dec 2009 10:10 GMT
... Lazy marketers not linking tailored landing pages to ads ... advertisers aren't making a connection between holiday search ads and the landing pages to which those ...
Bing saw 16 percent increase in unique users since launch, Microsoft says 2 Dec 2009 22:33 GMT
... It's been a good year for Microsoft's Bing search engine. Roughly a ... retailers spent 47 percent more on Microsoft search ads in the fourth quarter of 2009 than ... now accounts for 8 percent of all search ad spending by retailers – up from 6 ...
E-samples hijack search, study asserts 2 Dec 2009 19:40 GMT
... Many big pharma firms are running e-samples, a form of ... vague presentation of indication in brief internet search ads. Last month the FDA convened hearings to ...
The Best Intenders 2 Dec 2009 04:38 GMT
... Advertisers love search stats, but maybe there's a ... percent of the U.S. online population. While search ads are frequently used by online marketers seeking ...
VIZERGY undergoing expansion 2 Dec 2009 10:11 GMT
... Hotel Internet marketing company thrives in tough economy , ... offers Internet marketing, search engine optimization, paid search ads, Website design, e-mail marketing, reservation services and ...
Google Begins "Next Chapter" in Search Advertising 30 Nov 2009 19:07 GMT
... its new ad formats are "the next chapter in search ... is now offering some new formats for search ads. They have already been testing them in ...
Google Coming up with More Relevant New Search Ad Formats 30 Nov 2009 18:43 GMT
... Google Coming Up With More Relevant New Search Ad Formats The latest Google blog is talking about the New search ads format introduced to provide richer and more informative search results to researchers on Google ...
Google AdWords Evolution - The New Search Ad Options 30 Nov 2009 18:43 GMT
... Google AdWords Evolution - The New Search Ad Options As I mentioned last week, Google ... about AdWords evolution. "To provide a better search ads experience, weve been developing and testing a ...

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EIN News Columnists

Britain's Officials Tell The Truth About the White House Lies That Led to Iraq (Joe Rothstein's Commentary) [30 Nov 2009 - 20:38]
Fear And Anger Stalks The Land; Will President Obama Learn to Manage It Or Become Its Victim? (Joe Rothstein's Commentary) [25 Nov 2009 - 03:01]

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Marketing Agencies News

SodaStream looks for ad agency ahead of relaunch [03 Dec 2009 - 04:53]
Mobile ad company Smaato raises $4.5M [03 Dec 2009 - 02:42]
Top ad agencies scout for buys in digital media [02 Dec 2009 - 21:47]
Korean Ad Firm to Buy Barbarian [02 Dec 2009 - 19:02]
Defra seeking PR agency to highlight dangerous plants [02 Dec 2009 - 17:14]

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Marketing Campaigns News

Humanists aim ad campaign at Christmas [03 Dec 2009 - 03:57]
AAJ Launches Ad Campaign to Protect Patients [02 Dec 2009 - 22:19]
Building a Successful Email Based Marketing Campaign [02 Dec 2009 - 21:42]
AT&T Drops Lawsuit Against Verizon Wireless' Ad Campaign (T,VZ) [02 Dec 2009 - 20:09]
AT&T Drops Verizon Ad Campaign Lawsuits [02 Dec 2009 - 20:07]

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Online Advertising News

Five things you need to know... Ad networks [03 Dec 2009 - 05:56]
MySpace enters net music fray with ads-free service [03 Dec 2009 - 05:54]
PayPro Introduces Cross-sell Pop-ups and Support for Google Adwords and Google Analytics [03 Dec 2009 - 04:52]
Uninstalling PPC Web Spy, a Firefox add-on for tracking Google ads [03 Dec 2009 - 02:42]
Univision Interactive Media debuts Hispanic-targeted ad network [03 Dec 2009 - 00:36]

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Television Advertising News

With White House Jobs Summit This Week KSBH Unveils New TV Ads Targeting Senators on Health Care [02 Dec 2009 - 17:48]
The Profits of Buying and Selling Infomercial Products [02 Dec 2009 - 11:37]
Bacardi promotes Mojito Classic with TV campaign [02 Dec 2009 - 11:18]
Health care TV ads uninformative [02 Dec 2009 - 09:18]
Infomercials: How Exactly They Started? [02 Dec 2009 - 07:59]

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