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Pfizer & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
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  • Sheran Mehra is awarded "Marketing Super Achiever 2009" by CMO Council, USA 24 Nov 2009 13:56 GMT
    ... email your press releases to afaqs! Please read the Sheran Mehra is awarded "Marketing Super Achiever ... Sheran started her career in ’98 in advertising with a stint at SSC& B Lintas ... Kimberly Clark (KCLL), HLL, ICICI direct and Pfizer where she was honored with the best ...

  • Research and Markets: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market 2 Dec 2009 12:54 GMT
    ... of the " Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market ... Case studies of DTC advertising strategies of Pfizer, AstraZeneca, Merck and Sanofi-Aventis and so on ... Growth - DTP (Direct-to-Patient) Advertising - Engaging Instead of Promoting - Move towards Social Media - ...

  • Research and Markets: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market Outlook, Regulatory Landscape and Case Studies (BIZ) 2 Dec 2009 12:55 GMT
    ... issues affecting the stakeholders of the DTC advertising market in the US and Europe. It ... Case studies of DTC advertising strategies of Pfizer, and so on -- Estimation and analysis ... Growth -- DTP (Direct-to-Patient) Advertising - Engaging Instead of Promoting -- Move towards -- Measuring Effectiveness ...

  • `Marketing Super Achiever' for Sheran 24 Nov 2009 15:24 GMT
    ... Marketing Super Achiever 2009' to Sheran Mehra, head-marketing, Dhanlakshmi Bank. The award is in recognition ... Sheran started her career in '98 in advertising with a stint at SSC&B Lintas and ... Kimberly Clark (KCLL), HLL, ICICI direct and Pfizer where she was honoured with the best ...

  • Pfizer stop-smoking pill latest advertiser on video network 25 Nov 2009 21:41 GMT
    ... Chantix became the latest pharmaceutical advertiser on the HealthiNation health-video network, with the ... HealthiNation health-video network, with the brand's banner ad running beneath clips on quitting smoking and losing ... smoking and losing weight. The ad for Pfizer's smoking-cessation drug appears in a pop-out player ...

  • Marketing often masquerades as doctors' continuing education 26 Nov 2009 03:35 GMT
    ... Committee on Aging this summer that he had given dozens of talks for the manufacturer of ... which are often affiliated with marketing and advertising firms. These companies actively solicit drug companies ... effective. According to Dr. Carlat's Senate testimony, Pfizer gave more than $12 million for a ...

  • Low Meets High: Wal-Mart Sponsors Ovation's 'Nutcracker' 30 Nov 2009 01:52 GMT
    ... a holiday promotion. Wal-Mart will serve as lead sponsor for Ovation TV's annual "Nutcracker" event -- ... to cite specifics. She did say new advertisers included Pfizer, Revlon, Chase and Dyson. In 35 million ...

  • Research and Markets: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market Outlook, Regulatory Landscape and Case Studies 2 Dec 2009 12:51 GMT
    ... Research and Markets: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market ... DTC advertisements and their implications on the marketing strategies of the pharmaceutical companies. The report ... Case studies of DTC advertising strategies of Pfizer, AstraZeneca, Merck and Sanofi-Aventis and so on ...

  • Research and Markets: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market Outlook, Regul 2 Dec 2009 12:51 GMT
    ... issues affecting the stakeholders of the DTC advertising market in the US and Europe. It ... DTC advertisements and their implications on the marketing strategies of the pharmaceutical companies. The report ... Case studies of DTC advertising strategies of Pfizer, AstraZeneca, Merck and Sanofi-Aventis and so on ...

  • 10-Year Quality Stock Losers: Alcoa, Coca-Cola, Disney, Home Depot, Intel, Microsoft, Pfizer, Wal-Martt 25 Nov 2009 17:11 GMT
    ... the company will profit most from a broad-based economic recovery. But at current prices, there ... ESPN and ABC, which depend on consumer-focused advertising. "Everyone is still wringing their hands about ... Washington are up to, we believe that Pfizer is well positioned for sustained growth. " ...

  • New Report on "Direct to Consumer (DTC) Advertising in Pharmaceuticals" available through Aarkstore Enterprise 1 Dec 2009 12:11 GMT
    ... Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market ... DTC advertisements and their implications for the marketing strategies of the pharmaceutical companies. The study ... Case studies of DTC advertising strategies of Pfizer, AstraZeneca, Merck and Sanofi-Aventis and so on ...

  • EPiServer Gains Momentum in the U.S. 1 Dec 2009 14:34 GMT
    ... that span diverse industries such as AstraZeneca, Pfizer, Aegon, Toshiba, Adidas, Mazda, Volkswagen, Greenpeace, Red ... is a digital agency that provides interactive advertising, e-commerce, and search and email marketing services ... marketing, and analytics and reporting to a broad client-base. Yoodle is a cutting edge software development ...

  • Ogilvy & Mather cuts 90 2 Dec 2009 21:40 GMT
    ... Ogilvy managing to pick up UPS' global creative account and ad duties CDW after a slow new-business period. It ... also added work recently from Sarah Lee, Pfizer and Bayer. However, Ogilvy lost the U.S. ...

  • ExonHit Launches First Product in Alzheimer 3 Dec 2009 06:55 GMT
    ... test for the detection of Alzheimer's disease (AD), is now available as a Research Use ... an Early Clinical Leader and Director at Pfizer Pharmaceutical's Global Research & Development laboratories in ... Professor of Internal Medicine & Geriatrics and heads the Alzheimer's Disease Clinical Research Center and ...

  • ExonHit Launches First Product in Alzheimer (BIZ) 3 Dec 2009 09:58 GMT
    ... benefit the most from therapeutic advances in AD." AclarusDx(TM) Alzheimer's test is a reproducible, objective, ... an Early Clinical Leader and Director at Pfizer Pharmaceutical's & Development laboratories in Groton (Connecticut, ... Professor of Internal Medicine & Geriatrics and heads the Alzheimer's (Toulouse, France). He is a ...


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