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  • ExonHit Launches First Product in Alzheimer 3 Dec 2009 06:55 GMT
    ... test for the detection of Alzheimer's disease (AD), is now available as a Research Use ... an Early Clinical Leader and Director at Pfizer Pharmaceutical's Global Research & Development laboratories in ... Professor of Internal Medicine & Geriatrics and heads the Alzheimer's Disease Clinical Research Center and ...

  • ExonHit Launches First Product in Alzheimer (BIZ) 3 Dec 2009 09:58 GMT
    ... benefit the most from therapeutic advances in AD." AclarusDx(TM) Alzheimer's test is a reproducible, objective, ... an Early Clinical Leader and Director at Pfizer Pharmaceutical's & Development laboratories in Groton (Connecticut, ... Professor of Internal Medicine & Geriatrics and heads the Alzheimer's (Toulouse, France). He is a ...

  • Research and Markets: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market 2 Dec 2009 12:54 GMT
    ... of the " Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market ... Case studies of DTC advertising strategies of Pfizer, AstraZeneca, Merck and Sanofi-Aventis and so on ... Growth - DTP (Direct-to-Patient) Advertising - Engaging Instead of Promoting - Move towards Social Media - ...

  • Research and Markets: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market Outlook, Regulatory Landscape and Case Studies (BIZ) 2 Dec 2009 12:55 GMT
    ... issues affecting the stakeholders of the DTC advertising market in the US and Europe. It ... Case studies of DTC advertising strategies of Pfizer, and so on -- Estimation and analysis ... Growth -- DTP (Direct-to-Patient) Advertising - Engaging Instead of Promoting -- Move towards -- Measuring Effectiveness ...

  • Research and Markets: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market Outlook, Regulatory Landscape and Case Studies 2 Dec 2009 12:51 GMT
    ... Research and Markets: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market ... DTC advertisements and their implications on the marketing strategies of the pharmaceutical companies. The report ... Case studies of DTC advertising strategies of Pfizer, AstraZeneca, Merck and Sanofi-Aventis and so on ...

  • Research and Markets: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market Outlook, Regul 2 Dec 2009 12:51 GMT
    ... issues affecting the stakeholders of the DTC advertising market in the US and Europe. It ... DTC advertisements and their implications on the marketing strategies of the pharmaceutical companies. The report ... Case studies of DTC advertising strategies of Pfizer, AstraZeneca, Merck and Sanofi-Aventis and so on ...

  • Ogilvy & Mather cuts 90 2 Dec 2009 21:40 GMT
    ... Ogilvy managing to pick up UPS' global creative account and ad duties CDW after a slow new-business period. It ... also added work recently from Sarah Lee, Pfizer and Bayer. However, Ogilvy lost the U.S. ...

  • Medimix Announces ScanBuzz First Social Media Monitoring Platform for the Lifesciences Industries 2 Dec 2009 17:17 GMT
    ... congress. Also, on the day when the Pfizer-Wyeth merger became effective (October 15th 2009), Scanbuzz™ ... physicians, reducing the overall cost of qualified leads; • Medical support teams can proactively respond ... understanding of their issues; • Public relations, advertising and communications teams understand new contexts for ...

  • Low Meets High: Wal-Mart Sponsors Ovation's 'Nutcracker' 30 Nov 2009 01:52 GMT
    ... a holiday promotion. Wal-Mart will serve as lead sponsor for Ovation TV's annual "Nutcracker" event -- ... to cite specifics. She did say new advertisers included Pfizer, Revlon, Chase and Dyson. In 35 million ...

  • New Report on "Direct to Consumer (DTC) Advertising in Pharmaceuticals" available through Aarkstore Enterprise 1 Dec 2009 12:11 GMT
    ... Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market ... DTC advertisements and their implications for the marketing strategies of the pharmaceutical companies. The study ... Case studies of DTC advertising strategies of Pfizer, AstraZeneca, Merck and Sanofi-Aventis and so on ...

  • EPiServer Gains Momentum in the U.S. 1 Dec 2009 14:34 GMT
    ... that span diverse industries such as AstraZeneca, Pfizer, Aegon, Toshiba, Adidas, Mazda, Volkswagen, Greenpeace, Red ... is a digital agency that provides interactive advertising, e-commerce, and search and email marketing services ... marketing, and analytics and reporting to a broad client-base. Yoodle is a cutting edge software development ...

  • German stocks - Factors to watch on November 27 27 Nov 2009 09:21 GMT
    ... heavy truckmaker's CFO Karlheinz Hornung and its head of the MAN truck unit, Anton Weinmann, are ... N24. He said the worst of the advertising slump had been reached and advertising sales ... include Israel's Teva , Mylan and Pfizer of the United States, Sanofi-Aventis ...

  • 10-Year Quality Stock Losers 29 Nov 2009 16:53 GMT
    ... the company will profit most from a broad-based economic recovery. But at current prices, there ... ESPN and ABC, which depend on consumer-focused advertising. "Everyone is still wringing their hands about ... Washington are up to, we believe that Pfizer is well positioned for sustained growth. " ...

  • Turnaround expert: Eight stocks below 1999 highs 27 Nov 2009 16:35 GMT
    ... the company will profit most from a broad-based economic recovery. But at current prices, there ... ESPN and ABC, which depend on consumer-focused advertising. "Everyone is still wringing their hands about ... Wyeth, a merger that will significantly expand Pfizer's reach, both in terms of existing product ...

  • Sheran Mehra is awarded "Marketing Super Achiever 2009" by CMO Council, USA 24 Nov 2009 13:56 GMT
    ... email your press releases to afaqs! Please read the Sheran Mehra is awarded "Marketing Super Achiever ... Sheran started her career in ’98 in advertising with a stint at SSC& B Lintas ... Kimberly Clark (KCLL), HLL, ICICI direct and Pfizer where she was honored with the best ...


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