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Coke, Pepsi step up spending after being targeted by healthcare reform tax 26 Nov 2009 21:30 GMT
... Coke, Pepsi step up spending after being targeted by ... war chests this spring and summer. Pepsi had reason to be concerned. “There was a lot ... decision to include money spent on advocacy advertising as a lobbying expense. The soft drink ...
Coke, Pepsi step up spending after being targeted by health reform tax 26 Nov 2009 18:30 GMT
... Coke, Pepsi step up spending after being targeted by ... war chests this spring and summer. Pepsi had reason to be concerned. “There was a lot ... decision to include money spent on advocacy advertising as a lobbying expense. The soft drink ...
Reportlinker Adds Mobile Advertising and Marketing - 3rd Edition 30 Nov 2009 14:40 GMT
... mobile space. Understand the fundamentals of the ad-based mobile media revenue models. Recognise the key ... up-coming film using Bluetooth hotspots ...................61 3.5.5 Pepsi - first FMCG brand to launch a ... 2.3: MMA recommendations for mobile web banner ads (October 2009)....................31 Figure 2.4: Stakeholders in the ...
The Marketing Profile: Mariano Dima of Visa Europe 25 Nov 2009 04:30 GMT
... who cut his marketing teeth working for Pepsi across North and Latin America, and now ... brands in the financial-services sector. He now leads a 150-strong team and has access to ... which a naked man running down a road turns out to be a groom trying ...
IRI Unveils Service for Measuring Online Ad Effectiveness 2 Dec 2009 16:06 GMT
... IRI Unveils Service for Measuring Online Ad Effectiveness Research firm Information Resources Inc. has ... analyze online consumer behavior and exposure to ads across multiple sites. For instance, a marketer ... attracted advertisers like Unilever, Kraft Foods and Pepsi—all of whom participated in the project’s beta ...
Next-generation 3D programming to provide opportunities for advertisers in 2010 24 Nov 2009 09:16 GMT
... being launched by Sky. 'Our 3D Week had the theme of retro, celebration and fun. ... Music and Courvoisier - which produced 3D ads for the themed strand. Eileen Livingston, marketing ... In the US, film studio DreamWorks and Pepsi broke new ground early this year with ...
Your client's ad at NBA games 30 Nov 2009 13:55 GMT
... but not all of them. At some ad sales are handled directly by the team. ... of having their messages appear as static ads on similar-size boards. The ads are printed ... advertisers include Target, Corona, Best Buy, Verizon, Pepsi, Federated Insurance, US Bank, Degree deodorant, AT&T ...
YouTube Rolls Out Its UK Ad Campaign 1 Dec 2009 17:33 GMT
... YouTube Rolls Out Its UK Ad Campaign YouTube, the online video sharing website, ... and will be seen on full-page newspaper ads, bus sides and tube panels. The online ... airing on YouTube already contain advertisements from Pepsi, Orange Virgin Media among many others. However, ...
Advertising becoming more invasive 30 Nov 2009 12:17 GMT
... devices so that companies that purchase TV ads through Google will have a more precise measurement of an ad's exposure. This would include knowing which ads ... the actor happens to prefer Coke over Pepsi. It's because of a business deal. I ...
AME Awards announces direct marketing icon Stan Rapp as Jury Pesident for North America 2 Dec 2009 13:18 GMT
... email your press releases to afaqs! Please read the AME Awards announces direct marketing icon Stan ... November 30, 2009 The AME Awards for Advertising & Marketing Effectiveness announced the appointment of ... advisor to such clients as Disney, Mars, Pepsi, American Express, McDonalds, and Microsoft. Prominent AME ...
CSPI: Nickelodeon Ad Content High in Junk Food 2 Dec 2009 21:49 GMT
... Nearly 80 percent of food ads on the popular children's network Nickelodeon are ... nutrition standards. None of the ten products PepsiCo says are appropriate to market to children ... and the current food-marketing climate. If you've had a bad experience -- or a good ...
Danica Patrick Talks GoDaddy, Pepsi 30 Nov 2009 18:34 GMT
... almost as well known for appearing in ads as she has for competing in races. ... as well as to appear in a Pepsi commercial. Kenneth Hein: Why is GoDaddy a ... and really using me in marketing and advertising so I get exposure. They get exposure ...
Edge Marketing Appoints Nam Do to Lead Expansion in Thailand 1 Dec 2009 10:20 GMT
... Edge Marketing Appoints Nam Do to Lead Expansion in Thailand (PR Web Via Acquire Media ... we firmly believe that the future of advertising lies in the integration of eCRM skills ... include: Citibank, Diageo, HSBC, Mead Johnson, Microsoft, Pepsi, Samsung and Syngenta. ### Read the full ...
BCCI finds no takers for team sponsorship 23 Nov 2009 19:55 GMT
... for this but added that the decision had been taken by the board’s secretary, N. Srinivasan. ... received 40% of the estimated Rs1,200 crore advertising revenue devoted to sports this year, according ... Nike India Pvt. Ltd, Coca-Cola India and PepsiCo India Holdings Pvt. Ltd have decided to ...
Food Ads on Nickelodeon Slammed in Report 24 Nov 2009 22:46 GMT
... nutrition they are serving up the wrong ads. According to an analysis conducted by the ... Business Bureaus, the Children�s Food and Beverage Advertising Initiative (CFBAI). But for junk food lovers, ... fruit juice as well as high-fat milk �PepsiCo's 10 products that they say are appropriate ...

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EIN News Columnists

Britain's Officials Tell The Truth About the White House Lies That Led to Iraq (Joe Rothstein's Commentary) [30 Nov 2009 - 20:38]
Fear And Anger Stalks The Land; Will President Obama Learn to Manage It Or Become Its Victim? (Joe Rothstein's Commentary) [25 Nov 2009 - 03:01]

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Marketing Agencies News

Top ad agencies scout for buys in digital media [02 Dec 2009 - 21:47]
Korean Ad Firm to Buy Barbarian [02 Dec 2009 - 19:02]
Defra seeking PR agency to highlight dangerous plants [02 Dec 2009 - 17:14]
Tradeshow Marketing Company Quoted on Pink Sheets Current Information Tier [02 Dec 2009 - 17:10]
Tradeshow Marketing Company Quoted on Pink Sheets Current Information Tier (PRN) [02 Dec 2009 - 16:34]

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Marketing Campaigns News

AAJ Launches Ad Campaign to Protect Patients [02 Dec 2009 - 22:19]
Building a Successful Email Based Marketing Campaign [02 Dec 2009 - 21:42]
AT&T Drops Lawsuit Against Verizon Wireless' Ad Campaign (T,VZ) [02 Dec 2009 - 20:09]
AT&T Drops Verizon Ad Campaign Lawsuits [02 Dec 2009 - 20:07]
AT&T and Verizon Drop Lawsuits Over Ad Campaigns [02 Dec 2009 - 19:38]

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Online Advertising News

Online help-wanted ads increased by 106,500 in November [02 Dec 2009 - 21:46]
Get Google Ads FREE [02 Dec 2009 - 21:42]
Online Ad Sales to Capture 11.1% of YP Market in 2009 (MRW) [02 Dec 2009 - 20:44]
Online Ad Sales to Capture 11.1% of YP Market in 2009 [02 Dec 2009 - 20:12]
Cyber Monday online deals, American girl - latest ads [02 Dec 2009 - 20:11]

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Television Advertising News

With White House Jobs Summit This Week KSBH Unveils New TV Ads Targeting Senators on Health Care [02 Dec 2009 - 17:48]
The Profits of Buying and Selling Infomercial Products [02 Dec 2009 - 11:37]
Bacardi promotes Mojito Classic with TV campaign [02 Dec 2009 - 11:18]
Health care TV ads uninformative [02 Dec 2009 - 09:18]
Infomercials: How Exactly They Started? [02 Dec 2009 - 07:59]

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