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Coors Light Sponsors Daddy Yankee Events 3 Dec 2009 06:04 GMT
... PepsiCo's Frito-Lay North America division and the National ... two to... The Texas Lions Camp's TV ad has been selected by online voters as the winner ... a... Dockers is launching a new global campaign for khakis, "Wear the Pants." The effort ...
Wal-Mart Woos Holiday Gamers With Price Cuts 3 Dec 2009 06:04 GMT
... PepsiCo's Frito-Lay North America division and the National ... two to... The Texas Lions Camp's TV ad has been selected by online voters as the winner ... a... Dockers is launching a new global campaign for khakis, "Wear the Pants." The effort ...
Football Fans Face Off In Frito Family Fest 3 Dec 2009 06:04 GMT
... PepsiCo's Frito-Lay North America division and the National ... two to... The Texas Lions Camp's TV ad has been selected by online voters as the winner ... a... Dockers is launching a new global campaign for khakis, "Wear the Pants." The effort ...
'Defensive lobbying' means big spending to kill remote threats 3 Dec 2009 05:16 GMT
... idea that was, by all accounts, already dead. But it’s also a prime example of ... called Americans Against Food Taxes are splashing advertisements across the pages of Capitol Hill newspapers ... lawmakers this year, including $4 million at Pepsico and more than $4.5 million at The ...
Food and drink industry round table: marketers look ahead 3 Dec 2009 04:31 GMT
... says. Bruno Gruwez, marketing director, UK, at PepsiCo, says: ‘You might be able to sell ... is an advantage in addressing regulatory threats head-on, according to Jon Goldstone, marketing director at ... year, revealed that online display and TV ads enjoy equal weight in influencing consumer purchasing ...
Juice feels the squeeze 3 Dec 2009 01:12 GMT
... the same obesity-related health risks as Coke, Pepsi and other widely vilified beverages. With so ... oranges than they could sell. Then they had an epiphany: Promote juice. “You consume more ... energy imbalance,” causing the weight gain that leads to obesity. The government's 2005 dietary guidelines ...
Zoic Studios Launches Design Division 3 Dec 2009 01:12 GMT
... where he developed and produced 15 futuristic ads for the Stephen Spielberg film Minority Report (making a ... such as Lexus, American Express, Reebok and Pepsi. Dinsmoor began his career at Warner Bros ... he was Senior Creative Director on integrated campaigns including UGC video contests, promotional microsites, and ...
ZOIC LAUNCHES DESIGN DIVISION; ADDS EP MILES DINSMOOR 2 Dec 2009 23:52 GMT
... where he developed and produced 15 futuristic ads for the Stephen Spielberg film Minority Report (making a ... such as Lexus, American Express, Reebok and Pepsi. Dinsmoor began his career at Warner Bros ... he was Senior Creative Director on integrated campaigns including UGC video contests, promotional microsites, and ...
8 quarter-finalists chosen for the Unlock Xbox competition; Also, promotions on the site 2 Dec 2009 22:14 GMT
... vote for your favorite game, you can head to the Unlock Xbox from now till December ... – the bold, intense snack brand within PepsiCo’s Frito-Lay division – today announced that eight ... general manager of Microsoft’s Entertainment & Devices Advertising Business Group. “The Xbox LIVE and Doritos ...
CSPI: Nickelodeon Ad Content High in Junk Food 2 Dec 2009 21:49 GMT
... Nearly 80 percent of food ads on the popular children's network Nickelodeon are ... nutrition standards. None of the ten products PepsiCo says are appropriate to market to children ... and the current food-marketing climate. If you've had a bad experience -- or a good ...
Vodafone is India's most admired marketer 2 Dec 2009 21:14 GMT
... Vodafone, Hindustan Unilever, Bharti Airtel, Nokia and PepsiCo are India's 'Most Admired Marketers', best in ... thanks to marketing and strategy innovation, million-dollar ad budgets and some of the finest marketing executives ... marketers, IMRB surveyed 550 senior marketing and advertising executives across Mumbai, Delhi, Kolkata, Chennai, Bangalore ...
Nuts and Bolts 2 Dec 2009 20:58 GMT
... Jim Muse Jr. golfed with Bauer and had put in the request.) By March of ... during the game, the JumboTron will show ads for on NBC 7/39, as well as ... Furniture (Jerome’s Best Seat in the House), Pepsi Max (Punt-Pass-Kick Challenge), San Diego County Credit ...
Soda makers fight unlikely tax 2 Dec 2009 19:37 GMT
... idea that was, by all accounts, already dead. But it's also a prime example of ... called Americans Against Food Taxes are splashing advertisements across the pages of Capitol Hill newspapers ... lawmakers this year, including $4 million at Pepsico Inc. and more than $4.5 million at ...
THE INFLUENCE GAME: Soda makers fight unlikely tax 2 Dec 2009 19:35 GMT
... idea that was, by all accounts, already dead. But it's also a prime example of ... called Americans Against Food Taxes are splashing advertisements across the pages of Capitol Hill newspapers ... lawmakers this year, including $4 million at Pepsico Inc. and more than $4.5 million at ...
THE INFLUENCE GAME: Threat all but gone, soda makers still lobby against health bill tax 2 Dec 2009 19:00 GMT
... idea that was, by all accounts, already dead. But it's also a prime example of ... called Americans Against Food Taxes are splashing advertisements across the pages of Capitol Hill newspapers ... lawmakers this year, including $4 million at Pepsico Inc. and more than $4.5 million at ...

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EIN News Columnists

Britain's Officials Tell The Truth About the White House Lies That Led to Iraq (Joe Rothstein's Commentary) [30 Nov 2009 - 20:38]
Fear And Anger Stalks The Land; Will President Obama Learn to Manage It Or Become Its Victim? (Joe Rothstein's Commentary) [25 Nov 2009 - 03:01]

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Marketing Agencies News

SodaStream looks for ad agency ahead of relaunch [03 Dec 2009 - 04:53]
Mobile ad company Smaato raises $4.5M [03 Dec 2009 - 02:42]
Top ad agencies scout for buys in digital media [02 Dec 2009 - 21:47]
Korean Ad Firm to Buy Barbarian [02 Dec 2009 - 19:02]
Defra seeking PR agency to highlight dangerous plants [02 Dec 2009 - 17:14]

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Marketing Campaigns News

Humanists aim ad campaign at Christmas [03 Dec 2009 - 03:57]
AAJ Launches Ad Campaign to Protect Patients [02 Dec 2009 - 22:19]
Building a Successful Email Based Marketing Campaign [02 Dec 2009 - 21:42]
AT&T Drops Lawsuit Against Verizon Wireless' Ad Campaign (T,VZ) [02 Dec 2009 - 20:09]
AT&T Drops Verizon Ad Campaign Lawsuits [02 Dec 2009 - 20:07]

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Online Advertising News

Five things you need to know... Ad networks [03 Dec 2009 - 05:56]
MySpace enters net music fray with ads-free service [03 Dec 2009 - 05:54]
PayPro Introduces Cross-sell Pop-ups and Support for Google Adwords and Google Analytics [03 Dec 2009 - 04:52]
Uninstalling PPC Web Spy, a Firefox add-on for tracking Google ads [03 Dec 2009 - 02:42]
Univision Interactive Media debuts Hispanic-targeted ad network [03 Dec 2009 - 00:36]

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Television Advertising News

With White House Jobs Summit This Week KSBH Unveils New TV Ads Targeting Senators on Health Care [02 Dec 2009 - 17:48]
The Profits of Buying and Selling Infomercial Products [02 Dec 2009 - 11:37]
Bacardi promotes Mojito Classic with TV campaign [02 Dec 2009 - 11:18]
Health care TV ads uninformative [02 Dec 2009 - 09:18]
Infomercials: How Exactly They Started? [02 Dec 2009 - 07:59]

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