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Nike & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
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Latest Nike & Marketing News

  • PR experts: Tiger Woods could lose endorsements, needs to show sincerity in wake of affairs 2 Dec 2009 22:10 GMT
    ... even be considering pulling some of the advertisements until this story dies down a bit. ... include Gatorade, Accenture, AT&T, EA Sports, Gillette, Nike and NetJets. Thus far Woods’ sponsors have ... released a statement Friday acknowledging that he had an argument with his wife. Asking for the ...

  • Nuts and Bolts 2 Dec 2009 20:58 GMT
    ... Jim Muse Jr. golfed with Bauer and had put in the request.) By March of ... the occasion, along with a pair of Nike Air Jordans he found at Foot Locker. ... during the game, the JumboTron will show ads for on NBC 7/39, as well as ...

  • Tarnished Tiger? 2 Dec 2009 20:53 GMT
    ... is always an array of big businesses. Nike has been Woods' biggest sponsor since the ... IT firm Accenture have continued to run advertising campaigns in the US media featuring Woods. ... their full confidence. Woods's woes have already had a direct impact on his relationship with at ...

  • Tiger's Tale: Worth telling? 2 Dec 2009 18:02 GMT
    ... you're anything but, then you better get ahead of the story instead of letting the story ... already admitted responsibility. If he loses the Nike endorsement, maybe Trojans will come calling (and ... accepted endorsement deals from a number of advertisers? What if he withdraws from those deals ...

  • Sirius Marketing in Motion 2 Dec 2009 17:06 GMT
    ... more about the Foolish investing topic you read about above. Help us keep it clean ... simple. The author says they havent done ads in a long time....doing one is a ... ton of money playing basketball!) Why did Nike, McDonalds and other corps shell out the ...

  • 12-Volt Campaign Hits Target 2 Dec 2009 16:37 GMT
    ... produced and publicized by whose clients include Nike, MTV, Xbox and BMW. "They are the ... views. What's really interesting, is that we had 28 percent of the viewers click through to ... as people who were expecting a typical advertisement. "They frankly didn't understand the strategy. They ...

  • Woods' image still worth millions 2 Dec 2009 13:15 GMT
    ... men of swoosh issued a statement that read: "Tiger and his family have Nike's full support. We respect Tiger's request for ... for the brand", even ran a Woods advertisement in Monday's that asked: "What Are You ...

  • Misrepresentation of our nation's ethnic diversity drives us all mad 2 Dec 2009 12:24 GMT
    ... negative consequences In the hit TV series Mad Men, based in an ad agency back in the ... not convinced, judging by an ill-judged new campaign from Universal Studios for its film Couples ... fits with the country’s own culture. So, Nike uses Chinese athlete Liu Xiang in China, ...

  • 12-02-09 EUR ALL ON ONE PAGE... 2 Dec 2009 08:12 GMT
    ... offers to take a lie detector test. Nike still stands behind golfer. *A new woman ... tabloid maelstrom Tuesday with claims that she had a 31-month fling with the golfer and has ... platform to better serve Giant consumers and advertisers through our interactive medium.” The company did ...

  • Behold Caesar! Or is it? 2 Dec 2009 06:54 GMT
    ... Roman appears with little hair, a wrinkled forehead, a prominent Adam's apple and features that, for Mr ... he used as a base for his campaign against his rival, Pompey, for leadership of ... their power", he said. The sculpture of Nike, which has its original varnish and gold ...

  • Sponsors support Woods as he stays mum 2 Dec 2009 06:11 GMT
    ... — Tiger Woods received support from sponsors Nike and Gatorade on Monday, but marketing experts ... “He would’ve been far better to get ahead of this issue instead of being trapped behind ... Avenue folks would be forgiving,” Baker Street Advertising executive creative director Bob Dorfman told CNN. ...

  • Arlington Cracking Down On 'Ambush' Advertising 2 Dec 2009 00:57 GMT
    ... as long as we're not slandering them" says White. But in 1984 and 1996 Nike surrounded Olympic venues with its advertising even though other shoe makers were official sponsors. Event organizers say 'ambush advertising' like that has to stop or they stand to ...

  • Coke Taps Ad Agency for Mello Yello 1 Dec 2009 22:46 GMT
    ... Coke Taps Ad Agency for Mello Yello Mutt, a Portland, Ore., ... a citrus-flavored soft drink, has not been advertised in 17 years. Mutt's first work is ... very optimistic." At Wieden, Luker worked on Nike in the U.S. and Latin America, Coca ...

  • The Benefits of a Custom Business Sign 1 Dec 2009 22:43 GMT
    ... Advertising, by means of logos and signage, has ... way of logos and signs are McDonald's, Nike or Coke. These corporations have built their ... publicity when you have to adapt the ads to the changing needs of the public? ...

  • holidaysigns.com, custom signs, busines 1 Dec 2009 22:43 GMT
    ... Advertising, by means of logos and signage, has ... way of logos and signs are McDonald's, Nike or Coke. These corporations have built their ... publicity when you have to adapt the ads to the changing needs of the public? ...


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