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McDonald & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
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Latest McDonald & Marketing News

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  • McDonald's to trademark slang-brand Maccy D's 24 Nov 2009 10:53 GMT
    ... LONDON - McDonald's has applied to the Intellectual Property Office ... promote truncated name 'The Hut' in its advertising campaigns. has used slang to promote its ... strategic 'glue' for upcoming global marketing and ad campaigns, which it wanted to be 'relevant, hip ...

  • McDonald's to trademark slang-brand 'Maccy D's' 25 Nov 2009 04:30 GMT
    ... LONDON - McDonald's has applied to the Intellectual Property Office ... promote truncated name 'The Hut' in its advertising campaigns. has used slang to promote its ... strategic 'glue' for upcoming global marketing and ad campaigns, which it wanted to be 'relevant, hip ...

  • Word Of Mouth Marketing Association Awards Clickable For Innovative Community Engagement 30 Nov 2009 15:30 GMT
    ... WIRE)-- Clickable, the platform that makes online advertising Simple, Instant and Profitable(TM), announced today that ... announced today that the Word Of Mouth Marketing Association (WOMMA) awarded it the prestigious for ... other innovative and world-class companies, including Intuit, McDonald's and The Coca-Cola Company. This honor reflects ...

  • DIY advertising threatens the health of ad agencies 24 Nov 2009 10:53 GMT
    ... DIY advertising threatens the health of ad agencies by Jennifer Whitehead, Brand Republic 11-Sep-09, ... appears to be emerging -- DIY advertising. McDonald's in the US has just said it ... online business card designer but for television ads, is offering a prize of Arguably three ...

  • Poetry in ads 2 Dec 2009 14:13 GMT
    ... on our screens – a David Morrissey-narrated ad for McDonald's ("the Gothy types and scoffy types and ... years we've also seen poems used to advertise the AA, Waitrose, Center Parcs and the ...

  • Google's Ad Empire is Good for Small Business 24 Nov 2009 20:13 GMT
    ... no longer afford to stay in business. Ad revenue drives the markets. Television and radio ... advertising with cable TV, but producing the ads is still costly. The bigger issue, though--even ... the same logic. Even mammoth marketers like McDonald's and Coca Cola could cut marketing costs ...

  • The rise of poetry in advertising 2 Dec 2009 01:16 GMT
    ... on our screens – a David Morrissey-narrated ad for McDonald's ("the Gothy types and scoffy types and ... years we've also seen poems used to advertise the AA, Waitrose, Center Parcs and the ...

  • More companies, including McDonald's, are using verse 2 Dec 2009 14:13 GMT
    ... on our screens – a David Morrissey-narrated ad for McDonald's ("the Gothy types and scoffy types and ... years we've also seen poems used to advertise the AA, Waitrose, Center Parcs and the ...

  • CSPI: Nickelodeon Ad Content High in Junk Food 2 Dec 2009 21:49 GMT
    ... Nearly 80 percent of food ads on the popular children's network Nickelodeon are ... of 47 Kraft-approved products, one of eight McDonald's-approved meals, and 22 of 86 General Mills-approved ... and the current food-marketing climate. If you've had a bad experience -- or a good ...

  • Sirius Marketing in Motion 2 Dec 2009 17:06 GMT
    ... more about the Foolish investing topic you read about above. Help us keep it clean ... simple. The author says they havent done ads in a long time....doing one is a ... of money playing basketball!) Why did Nike, McDonalds and other corps shell out the big ...

  • Brands back lessons about online advertising for UK children 25 Nov 2009 04:31 GMT
    ... consumer brands, including Mars, Lego, Kellogg and McDonald's, have come together to launch Digital Adwise, ... This view was echoed by Nick Stringer, head of regulatory affairs at the IAB. 'Children ... is [the] distinction between paid-for and non-paid-for ads, such as on social media, and claims ...

  • Kahzam Names Jim Lindsey Vice Chairman Award-Winning Ad Agency Exec Leads Kahzam's New Business Development Operations 24 Nov 2009 00:41 GMT
    ... Kahzam Names Jim Lindsey Vice Chairman Award-Winning Ad Agency Exec Leads Kahzam's New Business Development Operations BOCA RATON, ... Westinghouse, PacTel Communications, Vartech, RCA, Sears, Mayflower, McDonalds, Carls Jr. and Falcon Jets. ...

  • AME Awards announces direct marketing icon Stan Rapp as Jury Pesident for North America 2 Dec 2009 13:18 GMT
    ... email your press releases to afaqs! Please read the AME Awards announces direct marketing icon Stan ... November 30, 2009 The AME Awards for Advertising & Marketing Effectiveness announced the appointment of ... clients as Disney, Mars, Pepsi, American Express, McDonalds, and Microsoft. Prominent AME Grand Jury members ...

  • Marketing on a Shoestring 1 Dec 2009 22:50 GMT
    ... gains this past year were Walmart and McDonald's. Why? Because they are discounters. If it ... be something like $10 a spot. My dad used to have a giant billboard on ... business with you. The beauty of PPC ads is that you only pay for qualified ...

  • Mars and Lego among brands backing kids online ad education programme 24 Nov 2009 14:13 GMT
    ... The ad industry together with brands such as Mars, Kellogg’s ... with brands such as Mars, Kellogg’s and McDonald’s have joined forces to launch an initiative ... an initiative to raise awareness of online advertising among young children. Digital Adwise, supported by ...


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