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Kraft Foods & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
Latest Kraft Foods & Marketing News
- [x+1] Introduces CPGconnect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Analytics to Drive In-Store Sales 2 Dec 2009 14:58 GMT
... [x+1] Introduces CPGconnect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Analytics to ... Global Consumer Relationship and Digital Marketing at Kraft Foods, Inc., and now a marketing consultant. "CPGconnect ...
- [x+1] Introduces CPGconnect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Ana 2 Dec 2009 16:13 GMT
... [x+1] Introduces CPGconnect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Analytics to ... Global Consumer Relationship and Digital Marketing at Kraft Foods, Inc., and now a marketing consultant. "CPGconnect ...
- CSPI: Nickelodeon Ad Content High in Junk Food 2 Dec 2009 21:49 GMT
... Nearly 80 percent of food ads on the popular children's network Nickelodeon are for foods of poor nutritional quality, according to an ... Krispies Treats, Campbell's Goldfish crackers and Spaghetti-Os, Kraft Macaroni & Cheese, and many Unilever Popsicles. ...
- IRI Unveils Service for Measuring Online Ad Effectiveness 2 Dec 2009 16:06 GMT
... like ESPN.com, Martha Stewart.com and on The Food Network, but still reap ROI stats across ... sales. The service attracted advertisers like Unilever, Kraft Foods and Pepsi—all of whom participated in the ...
- Food Ads on Nickelodeon Slammed in Report 24 Nov 2009 22:46 GMT
... Public Interest (CSPI), "nearly 80 percent of food ads on the popular children's network Nickelodeon are for foods of poor nutritional quality." During an obesity ... Krispies Treats, Campbell’s Goldfish crackers and SpaghettiOs, Kraft Macaroni & Cheese, and many Unilever Popsicles. ...
- CSPI Targets Nick Channel Food Ads 25 Nov 2009 17:58 GMT
... WASHINGTON—Nearly 80 percent of food ads on the children's network Nickelodeon are for foods of poor nutritional quality, according to an ... Krispies Treats, Campbell's Goldfish crackers and SpaghettiOs, Kraft Macaroni & Cheese and many Unilever Popsicles. ...
- Self-regulation not working for unhealthy ads, CSPI 24 Nov 2009 23:36 GMT
... unhealthy ads, CSPI A new survey of food ads on kids' TV network Nickelodeon has ... ads were found to be for junk foods. Since then, the food industry has introduced ... Krispies Treats, Campbell’s Goldfish crackers and SpaghettiOs, Kraft Macaroni & Cheese, and many Unilever Popsicles. ...
- Most Nickelodeon food ads for junk food 24 Nov 2009 18:00 GMT
... 24 (UPI) -- Some 80 percent of food ads on Nickelodeon are for foods of poor nutritional quality, down from 90 ... Krispies Treats, Campbell's Goldfish crackers and SpaghettiOs, Kraft Macaroni & Cheese and many Unilever Popsicles. ...
- PRESS DIGEST - Wall Street Journal - Nov 25 25 Nov 2009 06:53 GMT
... Cable Inc is planning to launch an advertising campaign to persuade consumers that TV-programming costs ... * As rivals weigh whether to top Kraft Food Inc's $16.5 billion offer for Cadbury Plc, ...
- Addressable TV: An FAQ 29 Nov 2009 22:22 GMT
... the internet boom of the late 1990s—"delivering dog-food ads to dog-food owners" as Canoe Ventures ... that include General Motors, Discover Card, Hallmark, Kraft Foods, Mars, Miller Brewing Company and Procter & ...
- The Future of TV 29 Nov 2009 22:04 GMT
... such as General Motors, Discover Card, Hallmark, Kraft Foods, Mars, Miller Brewing Company and Procter & ... of preference to reach giant audiences, goose fast-food sales, launch movie openings and push foot ...
- Retailers embrace 'cheap, cheerful' 27 Nov 2009 07:57 GMT
... 'You shouldn't have,' the headline of an ad says reassuringly. The cover of a Toys ... also taken in a promotional campaign from Kraft Foods, which carries the theme “Keep the jingle ...
- ROI With It: IRI Partners With Analytics Cos. To Support CPG, Retail Marketers 3 Dec 2009 05:18 GMT
... consumer profiles for CPG companies, such as Kraft Foods. "It's as simple as targeting heavy users ... aggregate to monitor the effectiveness of the ad, and to determine whether the company gained ...
- iPhone Apps Put Brands in Hands 1 Dec 2009 14:33 GMT
... of the first iPhone hits with a dead simple application that offers utility through entertainment. ... over this recipe app. Not only has Kraft nailed its audience by providing real utility ... many shell out for it puts the iFood Assistant in a league of its own. • ...
- Consumers Have Appetite for Unbranded Pizza, Snacks 28 Nov 2009 06:35 GMT
... the biggest slices from segments like baby food and frozen pizza. According to a report ... Co., unit sales of private label baby foods grew 22.3 percent for the 52 weeks ... gum, deodorants and alcoholic beverages, per Nielsen.) Kraft, for instance, claims that it has fended ...
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