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Kraft Foods & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
Latest Kraft Foods & Marketing News
- ROI With It: IRI Partners With Analytics Cos. To Support CPG, Retail Marketers 3 Dec 2009 05:18 GMT
... consumer profiles for CPG companies, such as Kraft Foods. "It's as simple as targeting heavy users ... aggregate to monitor the effectiveness of the ad, and to determine whether the company gained ...
- CSPI: Nickelodeon Ad Content High in Junk Food 2 Dec 2009 21:49 GMT
... Nearly 80 percent of food ads on the popular children's network Nickelodeon are for foods of poor nutritional quality, according to an ... Krispies Treats, Campbell's Goldfish crackers and Spaghetti-Os, Kraft Macaroni & Cheese, and many Unilever Popsicles. ...
- [x+1] Introduces CPGconnect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Ana 2 Dec 2009 16:13 GMT
... [x+1] Introduces CPGconnect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Analytics to ... Global Consumer Relationship and Digital Marketing at Kraft Foods, Inc., and now a marketing consultant. "CPGconnect ...
- IRI Unveils Service for Measuring Online Ad Effectiveness 2 Dec 2009 16:06 GMT
... like ESPN.com, Martha Stewart.com and on The Food Network, but still reap ROI stats across ... sales. The service attracted advertisers like Unilever, Kraft Foods and Pepsi—all of whom participated in the ...
- [x+1] Introduces CPGconnect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Analytics to Drive In-Store Sales 2 Dec 2009 14:58 GMT
... [x+1] Introduces CPGconnect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Analytics to ... Global Consumer Relationship and Digital Marketing at Kraft Foods, Inc., and now a marketing consultant. "CPGconnect ...
- iPhone Apps Put Brands in Hands 1 Dec 2009 14:33 GMT
... of the first iPhone hits with a dead simple application that offers utility through entertainment. ... over this recipe app. Not only has Kraft nailed its audience by providing real utility ... many shell out for it puts the iFood Assistant in a league of its own. • ...
- Rogers Beta-Launches Rogers On Demand Online, Its Initial Implementation of "TV Everywhere" 1 Dec 2009 08:59 GMT
... , on Monday announced the widespread availability of the beta version of , ... 10 Network, The Biography Channel, Bit.tv, Citytv, Food Network Canada, G4, Galaxie MVOD, Global Television, HGTV ... latter's clients, including Research In Motion, Kellogg's, Kraft, and Samsung, advertising on the service. ...
- Canadian MSO Rogers Debuts a Version of TV Everywhere 1 Dec 2009 05:13 GMT
... U.S. cable operators gear up for a widespread launch of a "TV Everywhere" concept, Rogers ... Research in Motion (a Canadian company), Kellogg's, Kraft and Samsung. It is unclear what the ... content available include Canadian versions of Scripps' Food Network and HGTV, A&E's Biography Channel, Comcast's G4 ...
- Addressable TV: An FAQ 29 Nov 2009 22:22 GMT
... the internet boom of the late 1990s—"delivering dog-food ads to dog-food owners" as Canoe Ventures ... that include General Motors, Discover Card, Hallmark, Kraft Foods, Mars, Miller Brewing Company and Procter & ...
- The Future of TV 29 Nov 2009 22:04 GMT
... such as General Motors, Discover Card, Hallmark, Kraft Foods, Mars, Miller Brewing Company and Procter & ... of preference to reach giant audiences, goose fast-food sales, launch movie openings and push foot ...
- Consumers Have Appetite for Unbranded Pizza, Snacks 28 Nov 2009 06:35 GMT
... the biggest slices from segments like baby food and frozen pizza. According to a report ... Co., unit sales of private label baby foods grew 22.3 percent for the 52 weeks ... gum, deodorants and alcoholic beverages, per Nielsen.) Kraft, for instance, claims that it has fended ...
- Friday's Letters: Recycling has survived during dustbin strike 27 Nov 2009 09:25 GMT
... recycle during the strike even though we had limited resources available and the priority had ... by a number of overseas predators namely Kraft Foods, Hershey, Nestlé and Ferrero. Nestlé, the Swiss ...
- Retailers embrace 'cheap, cheerful' 27 Nov 2009 07:57 GMT
... 'You shouldn't have,' the headline of an ad says reassuringly. The cover of a Toys ... also taken in a promotional campaign from Kraft Foods, which carries the theme “Keep the jingle ...
- Advitech Announces the Merger of its Operations with Botaneco, the Closing of a $2.5M Equity Financing and the Appointment of a New President and Chief Executive Officer 26 Nov 2009 23:35 GMT
... as Beierdorf, Purex Corporation, McNail Laboratories and Kraft Foods. As part of his remuneration package, Advitech ... in commercialization to growth stage companies developing food and/or agricultural technologies that address global challenges ...
- SMG Names Monica Gadsby CEO-Multicultural/Latin America 25 Nov 2009 20:35 GMT
... regions, such as Procter & Gamble Co., Kraft Foods, Kellogg's, Coca-Cola Co. and General Motors Co. ... the bulk of their business, according to Ad Age's Hispanic media agency ranking. Ms. Gadsby ...
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