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IKEA & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
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  • Digital Campaigns That Set the Bar High for 2010 3 Dec 2009 03:53 GMT
    ... plethora of competitions arguably represent the best ads and sites on the Web, and therefore ... consumers is taken into consideration as well. had something in common: their campaigns were highly ... humor it exudes. Also a big winner, IKEA, MediaFront, and Mediacom's (Norway) display ad, which ...

  • Hispanic Ad Agencies Thrive Amid Recession 29 Nov 2009 17:34 GMT
    ... Report, Rob Kuznia, Posted: Nov 29, 2009 Ad Agencies Turn to New Media The current ... of 10 percent. The majority of the ads in Spanishlanguage media outlets are produced by ... Anita Santiago Advertising has a campaign with IKEA in which it places electronic billboards near ...

  • Ad Agencies Turn to New Media 27 Nov 2009 10:17 GMT
    ... focuses its annual media report on Hispanic-owned ad agencies. Market understanding The strong performance of ... of 10 percent. The majority of the ads in Spanish language media outlets are produced ... Anita Santiago Advertising has a campaign with IKEA in which it places electronic billboards near ...

  • Ikea for the win on Facebook 25 Nov 2009 17:58 GMT
    ... use those rules to their advantage. And Ikea's most recent Facebook campaign did just that. ... the launch of a new store. To advertise the launch of Ikea's new store in Malmo Sweden, Ikea's ad team, Forsman & Bodenfors, "kidnapped the most popular ...

  • IKEA's brilliant Facebook campaign 25 Nov 2009 07:11 GMT
    ... So it engaged a rather outre advertising agency called Forsman and Bodenfors to create ... two-week period, it uploaded images from of IKEA showrooms Then it put out word that ... could stick their plastic flowers or their dead grandparents' ashes. Before Facebook could take credit for ...

  • Marketing like mad in the midlands 28 Nov 2009 03:10 GMT
    ... with Feargal Quinn as your guru. “We had six months of cameras popping in and ... are carrying less stock and have fewer overheads.” Everyone I meet in Athlone talks about ... with modern, keenly priced furniture - not Ikea-nasty in terms of quality, but Ikea-nice in ...

  • Marketing without advertising the Ikea way 30 Nov 2009 13:56 GMT
    ... Get e-mail updates from TIME's The Curious Capitalist in your inbox and never miss a day. ...

  • New AOL Gambit Could Undermine Premium Content Goals 2 Dec 2009 06:15 GMT
    ... AOL has stressed its mission to offer advertisers premium content. But its latest big plan ... information it gleans on user behavior and ad sales to determine which subject matter to cover, ... and touted its plans to partner with IKEA and its agency Mediaedge:cia to develop branded ...

  • The Battle of Big Thinking blog - live from today's event 26 Nov 2009 17:34 GMT
    ... social media being like a snake oil fad. Jeremy Ettinghausen raises the question as to ... social and don't pollute the stream with advertising. Says social media is not advertising; but ... Think engagement, participation - she references the Ikea campaign where people tag furniture to win ...

  • LIVE - The Battle of Big Thinking blog - full report from yesterday's event 27 Nov 2009 10:30 GMT
    ... social media being like a snake oil fad. Jeremy Ettinghausen raises the question as to ... social and don't pollute the stream with advertising. Says social media is not advertising; but ... Think engagement, participation - she references the Ikea campaign where people tag furniture to win ...

  • The Battle of Big Thinking blog: The full report from Thursday's event 27 Nov 2009 12:33 GMT
    ... social media being like a snake oil fad. Jeremy Ettinghausen raises the question as to ... social and don't pollute the stream with advertising. Says social media is not advertising; but ... Think engagement, participation - she references the Ikea campaign where people tag furniture to win ...

  • The Battle of Big Thinking blog 27 Nov 2009 12:33 GMT
    ... social media being like a snake oil fad. Jeremy Ettinghausen raises the question as to ... social and don't pollute the stream with advertising. Says social media is not advertising; but ... Think engagement, participation - she references the Ikea campaign where people tag furniture to win ...

  • LIVE - The Battle of Big Thinking blog - full report 27 Nov 2009 17:31 GMT
    ... social media being like a snake oil fad. Jeremy Ettinghausen raises the question as to ... social and don't pollute the stream with advertising. Says social media is not advertising; but ... Think engagement, participation - she references the Ikea campaign where people tag furniture to win ...

  • Battle of Big Thinking (6) - Social media: a fad or the wrong term? 26 Nov 2009 15:01 GMT
    ... Big Thinking (6) - Social media: a fad or the wrong term? Good line-up here. A ... social and don't pollute the stream with advertising. Says social media is not advertising; but ... Think engagement, participation – she references the Ikea campaign where people tag furniture to win ...

  • #Bobt Social media: a fad or the wrong term? Big Thinking in Social Media 27 Nov 2009 11:31 GMT
    ... #Bobt Social media: a fad or the wrong term? Big Thinking in Social ... social and don't pollute the stream with advertising. Says social media is not advertising; but ... Think engagement, participation – she references the Ikea campaign where people tag furniture to win ...


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