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Honda Motor & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
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Latest Honda Motor & Marketing News

  • In hybrid war, Prius pummels Insight 3 Dec 2009 14:30 GMT
    ... LOS ANGELES -- The launch advertising declared the for a sliver of the ... a sliver of the market," Steve Center, Honda vice president of advertising and public relations, ... the Automotive News Data Center. The Insight had a 7 percent share of that segment. In ...

  • GM CEO News Overshadows Volt Unveiling 2 Dec 2009 22:18 GMT
    ... the biggest question." He says Lutz hasn't had the gimlet eye for product for which ... they are focusing on fuel economy." GM ads are comparing its vehicles to competitors like Honda in fuel economy. "If it were all ...

  • Nuts and Bolts 2 Dec 2009 20:58 GMT
    ... Jim Muse Jr. golfed with Bauer and had put in the request.) By March of ... during the game, the JumboTron will show ads for on NBC 7/39, as well as ... to watch football in the stadium. A Honda generator thrums away in one corner of ...

  • Hyundai unveils new Sonata, hopes for sales gains 2 Dec 2009 20:54 GMT
    ... says has a "fluidic sculpture" look, should lead the highly competitive segment in fuel economy with ... is dominated by the Toyota Camry and Honda Accord. But it's becoming increasingly competitive with ... Do not use the commenting system for advertising. That's spam and it isn't allowed. Don't ...

  • November auto sales struggle to gain ground 2 Dec 2009 17:52 GMT
    ... people stop worrying about losing their jobs. Advertisement Sales were flat compared to last November, ... fuel-efficiency wasn't the mantra for every buyer. Honda said truck sales rose 15 percent, while ... ago have abated, auto sales will not lead the economy out of recession, Zimmerman said. "I ...

  • Hyundai leads surge in US auto sales 2 Dec 2009 06:55 GMT
    ... a nearly 21 percent increase in sales. Honda sales were off nearly three percent. US ... percent from the previous year when it had cut back output as the auto market slid ... a line-up of fuel-efficient small cars and advertising that wooed car buyers worried about losing ...

  • The Best Intenders 2 Dec 2009 04:38 GMT
    ... maybe there's a better way to get ahead of the curve on consumers' actions. BlueKai ... of the U.S. online population. While search ads are frequently used by online marketers seeking ... continued popularity of Toyota, Ford, Chevrolet and Honda. When compared with actual auto sales, BlueKai ...

  • J.D. Power and Associates Reports: Popularity of Real-Time Traffic and Voice Recognition Features in Navigation Systems Increases / The Clarion Navigation System Supplied to the Lincoln MKS Ranks Highest among Factory-Installed Na 1 Dec 2009 21:44 GMT
    ... 4 Alpine Acura TSX 784 3 Alpine Honda Pilot 784 3 Clarion Lincoln MKZ 784 ... J.D. Power and Associates is a global marketing information services company operating in key business ... Westlake Village, Calif.; (805) 418-8103; media.relations@jdpa.com No advertising or other promotional use can be made ...

  • J.D. Power and Associates Reports: Popularity of Real-Time Traffic and Voice Recognition Features in 1 Dec 2009 21:43 GMT
    ... 4 Alpine Acura TSX 784 3 Alpine Honda Pilot 784 3 Clarion Lincoln MKZ 784 ... J.D. Power and Associates is a global marketing information services company operating in key business ... Perryman; Westlake Village, Calif.; (805) 418-8103; No advertising or other promotional use can be made ...

  • J.D. Power and Associates Reports: Popularity of Real-Time Traffic and Voice Recognition Features in Navigation Systems Increases 1 Dec 2009 21:41 GMT
    ... 4 Alpine Acura TSX 784 3 Alpine Honda Pilot 784 3 Clarion Lincoln MKZ 784 ... J.D. Power and Associates is a global marketing information services company operating in key business ... Perryman; Westlake Village, Calif.; (805) 418-8103; No advertising or other promotional use can be made ...

  • Toyota Prius pummels Honda Insight in the hybrid war 1 Dec 2009 19:14 GMT
    ... At the marketing launch last March, the Honda Insight was being pushed to be “the ... launch, Steve Center, Honda vice president of advertising and public relations, had said that the company doesn’t only want a ...

  • Cash for Clunkers Program Hurt Owner Loyalty, According to Polk 1 Dec 2009 18:45 GMT
    ... with a drop of six percentage points. Honda and Toyota experienced two and five percentage ... field was virtually leveled when all OEMs had the same incentives, and loyalty rates were adversely ... automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies ...

  • Cash for Clunkers Program Hurt Owner Loyalty, According to Polk 1 Dec 2009 17:30 GMT
    ... with a drop of six percentage points. Honda and Toyota experienced two and five percentage ... field was virtually leveled when all OEMs had the same incentives, and loyalty rates were adversely ... automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies ...

  • 12-01-09 EUR ALL ON ONE PAGE... 1 Dec 2009 08:11 GMT
    ... Enquirer story two days earlier claiming he had an affair with Rachel Uchitel. Woods also ... SETS DVD ARRIVAL: Movie will come with loads of extras, including mini-documentaries and music videos. ... a youthful sense of invincibility; her 1990 Honda Civic had been impounded and she had ...

  • Honda Jazz | Imagination | Australia 1 Dec 2009 03:12 GMT
    ... Honda Jazz in Australia has released its 'Imagination’ TV ad using 1.4 million virtual 'mega bloks'. Sydney-based ad ... anything can fit into its cars. The campaign promotes the 'magic seats' function of Honda's ...


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