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Fiat's Marchionne drives change 3 Dec 2009 05:26 GMT
... wheel at Chrysler earlier this year, finally had his Detroit-area coming-out party last month. And he got ... U.S. car manufacturer, the head of Italy's Fiat and newly minted Motor City executive pushed ... rested on their laurels Her signature no-holds-barred communication style is just one tool Carol Bartz ...
Henderson shown the door 3 Dec 2009 02:21 GMT
... public face of GM in its first ad campaign after bankruptcy, appeared briefly before reporters at ... in 2006. Chrysler is now run by Fiat SpA CEO Sergio Marchionne. Whitacre has complained ...
Cover story: MySpace Music goes live with Fiat as launch sponsor 3 Dec 2009 00:36 GMT
... MySpace has signed Fiat as the first sponsor of its long-awaited ... by offering consumers access to millions of ad-funded tracks. MySpace Music is tightly integrated with ... the social network first started hunting for advertisers, to promote its new Punto Evo car. ...
Whitacre must lead, impose discipline, ask good questions 2 Dec 2009 22:54 GMT
... Whitacre must lead, impose discipline, ask good questions While acting ... Mulally at Ford and Sergio Marchionne at Fiat. (We'll see about Marchionne at Chrysler.) These ... But they didn't design cars and write ads. The auto industry really is different. Ask ...
Syndicut launches BBC micro sites 2 Dec 2009 19:35 GMT
... Dec 2009 A 'defaced pin-up' for the Fiat 500 is the Ad of the Month for October in the Awards ... October in the Awards for National Newspaper Advertising (The ANNAs). The ad was created by ...
GM CEO Henderson Fired On Eve Of 2009 LA Auto Show Keynote Spotlight 2 Dec 2009 17:18 GMT
... public face of GM in its first ad campaign after bankruptcy, appeared briefly before reporters at ... in 2006. Chrysler is now run by Fiat SpA CEO Sergio Marchionne. Whitacre has complained ...
ANNA's Ad of the Month for October 2009 2 Dec 2009 15:47 GMT
... ANNA's Ad of the Month for October 2009 A 'defaced pin-up' for the Fiat 500 is the Ad of the Month ... It’s a bold move. And because car ads are generally prone to turgid, air-brushed self-importance ...
TV pitchman takes the helm at GM ... for now 2 Dec 2009 14:32 GMT
... public face of GM in its first ad campaign after bankruptcy, appeared briefly before reporters at ... in 2006. Chrysler is now run by Fiat SpA CEO Sergio Marchionne. ...
Henderson resigns at GM in move sought by board 2 Dec 2009 10:53 GMT
... public face of GM in its first ad campaign after bankruptcy, appeared briefly before reporters at ... Co. in 2006. Chrysler is run by Fiat SpA CEO Sergio Marchionne. Mr. Whitacre has ...
GM CEO Fritz Henderson Departs In Shakeup By Board 2 Dec 2009 09:17 GMT
... public face of GM in its first ad campaign after bankruptcy, appeared briefly before reporters at ... in 2006. Chrysler is now run by Fiat SpA CEO Sergio Marchionne. Whitacre has complained ...
General Motors CEO Fritz Henderson resigns 2 Dec 2009 07:18 GMT
... public face of GM in its first ad campaign after bankruptcy, appeared briefly before reporters at ... in 2006. Chrysler is now run by Fiat SpA CEO Sergio Marchionne. Whitacre has complained ...
Hyundai leads surge in US auto sales 2 Dec 2009 06:55 GMT
... Chrysler, now under management control of Italy's Fiat, said sales fell 25 percent from the ... percent from the previous year when it had cut back output as the auto market slid ... a line-up of fuel-efficient small cars and advertising that wooed car buyers worried about losing ...
GM CEO ousted 2 Dec 2009 05:55 GMT
... public face of GM in its first ad campaign after bankruptcy, appeared briefly before reporters at ... in 2006. Chrysler is now run by Fiat SpA CEO Sergio Marchionne. Whitacre has complained ...
UPDATE 4-GM CEO Henderson departs in shakeup by board 2 Dec 2009 05:43 GMT
... public face of GM in its first ad campaign after bankruptcy, appeared briefly before reporters at ... in 2006. Chrysler is now run by Fiat SpA ( Whitacre has complained that pay ...
Chrysler Group LLC Reports November 2009 U.S. Sales 2 Dec 2009 03:03 GMT
... President and Chief Executive Officer-Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. ... great products and cool features in new advertising." Chrysler Group reported total U.S. sales for ... 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Ram, Dodge, Mopar ...

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EIN News Columnists

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Marketing Agencies News

SodaStream looks for ad agency ahead of relaunch [03 Dec 2009 - 04:53]
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Marketing Campaigns News

Humanists aim ad campaign at Christmas [03 Dec 2009 - 03:57]
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Building a Successful Email Based Marketing Campaign [02 Dec 2009 - 21:42]
AT&T Drops Lawsuit Against Verizon Wireless' Ad Campaign (T,VZ) [02 Dec 2009 - 20:09]
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Online Advertising News

Five things you need to know... Ad networks [03 Dec 2009 - 05:56]
MySpace enters net music fray with ads-free service [03 Dec 2009 - 05:54]
PayPro Introduces Cross-sell Pop-ups and Support for Google Adwords and Google Analytics [03 Dec 2009 - 04:52]
Uninstalling PPC Web Spy, a Firefox add-on for tracking Google ads [03 Dec 2009 - 02:42]
Univision Interactive Media debuts Hispanic-targeted ad network [03 Dec 2009 - 00:36]

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Television Advertising News

With White House Jobs Summit This Week KSBH Unveils New TV Ads Targeting Senators on Health Care [02 Dec 2009 - 17:48]
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Health care TV ads uninformative [02 Dec 2009 - 09:18]
Infomercials: How Exactly They Started? [02 Dec 2009 - 07:59]

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