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Coca-Cola & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
Latest Coca-Cola & Marketing News
- Word Of Mouth Marketing Association Awards Clickable For Innovative Community Engagement 30 Nov 2009 15:30 GMT
... WIRE)-- Clickable, the platform that makes online advertising Simple, Instant and Profitable(TM), announced today that ... announced today that the Word Of Mouth Marketing Association (WOMMA) awarded it the prestigious for ... world-class companies, including Intuit, McDonald's and The Coca-Cola Company. This honor reflects Clickable's dedication to ...
- Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting 24 Nov 2009 04:35 GMT
... 200 analysts, investors and media last week, Coca-Cola CEO Muhtar Kent made a confession. "There ... 22%, according to Beverage Digest figures, it had, perhaps, been too focused on soft drinks ... are a part. Globally, Coca-Cola says it leads in sparkling, juice and juice drinks, ready-to-drink ...
- SecurityPoint Media Taps French/West/Vaughan as Agency of Record 25 Nov 2009 00:10 GMT
... the company behind the airport security tray advertising sensation, has selected French/West/Vaughan (FWV), one of ... online marketing support for the recent Zappos ad campaign launch in Newark Liberty, JFK and LaGuardia ... clients represented by the agency include, the Coca-Cola Company, Wrangler, the Justin Boot Company, Canada ...
- CSPI: Nickelodeon Ad Content High in Junk Food 2 Dec 2009 21:49 GMT
... Nearly 80 percent of food ads on the popular children's network Nickelodeon are ... Four companies that belong to the CFBAI (Coca-Cola, Hershey's, Mars, and Cadbury Adams) state that ... and the current food-marketing climate. If you've had a bad experience -- or a good ...
- Advertising expenditure hits US$54 billion in China 3 Dec 2009 05:10 GMT
... BEIJING - Advertising expenditure in China for the first three ... a 24 per cent increase in TV ad rate cards as a result. “Given the limitation ... 10 advertisers also included Harbin Pharmaceutical, Parkson, Coca-Cola, Wahaha, China Mobile and Sanjing Pharmaceutical. The ...
- Coca-Cola embarks on global Fanta campaign 1 Dec 2009 09:52 GMT
... LONDON - Coca-Cola is to combat falling sales of its ... its Fanta brand with a multimillion-pound global ad campaign. The brand's UK sales have dropped steadily ...
- Top 100 Global Advertisers Heap Their Spending Abroad 29 Nov 2009 21:33 GMT
... you want to follow the money in advertising, get a passport. The Top 100 global ... outside the U.S. last year, according to Ad Age's Global Marketers study, which covers more than ... more than half their ad spending abroad. Coca-Cola Co. allocates just 16.5% of its $2.67 ...
- Having It Both Ways in Advertising 2 Dec 2009 07:51 GMT
... is the company that developed it: British ad agency Bartle Bogle Hegarty (BBH). Ad agencies, after ... of the action. London agency Erasmus and Coca-Cola jointly developed an energy drink called Relentless ... set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," ...
- Q&A: Maura Curtin, Social Media Advertising Consortium 2 Dec 2009 21:02 GMT
... Q&A: Maura Curtin, Social Media Advertising Consortium There's a new trade group in ... seems we get a major new member. Coca-Cola just joined! What are SMAC's first goals ... of social media when you're doing a campaign? What are you doing and how are ...
- Industry is successfully self-regulating ads to kids, CFBAI 1 Dec 2009 22:10 GMT
... Industry is successfully self-regulating ads to kids, CFBAI Self-regulation of food marketing ... marketing to children does work, says the head of the food industryā€™s initiative, but change ... the result of a difficult scientific process. Coca-Cola has continued a no child marketing strategy; ...
- Seoul Metropolitan Government Offers Free Trips to Korea in Latest "Sell Your Seoul" Campaign 24 Nov 2009 16:53 GMT
... Government (SMG) today rolls out a digital campaign, themed “Sell Your Seoul”, to promote 's ... choice for many blue-chip clients including adidas, Coca-Cola, Emirates, HSBC, !. wwwins joined Isobar, the ... Isobar services include strategy and consulting, online advertising and media, web site build, paid and ...
- Food Ads on Nickelodeon Slammed in Report 24 Nov 2009 22:46 GMT
... nutrition they are serving up the wrong ads. According to an analysis conducted by the ... Business Bureaus, the Children’s Food and Beverage Advertising Initiative (CFBAI). But for junk food lovers, ... •Four companies that belong to the CFBAI (Coca-Cola, Hershey’s, Mars, and Cadbury Adams) state that ...
- Advertisers pile into augmented reality 24 Nov 2009 16:50 GMT
... web, are jumping in with both feet. Coca-Cola has special packaging that will become an ... cigarettes in prison). Procter & Gamble printed ads that would turn into a 3D magician's ... Toe-curling cheesiness aside, the effect has clearly had a lot of time (and therefore money) ...
- Coke launches safe driving campaign 30 Nov 2009 12:33 GMT
... Coca-Cola has launched its annual Christmas campaign for designated drivers, featuring Perry McCarthy, the ... do.ā€¯ The national campaign will include radio advertising, aimed at young adult drivers enjoying a ...
- Gen2Media Co-Founder Mary Spio Offers Insights and Perspective on Marketing with Online Video in December Issue of Black 1 Dec 2009 12:31 GMT
... Digital Video Publisher technology and online video advertising network and production has earned the trust ... companies, corporations, chart-topping artists, entertainment groups, advertising agencies, and national brands such as Mary J. ... Britney Spears, Justin Timberlake, Microsoft Xbox LIVE, Coca-Cola Company, Toyota, Clear Channel, and others use ...
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