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  • Vizu raises $6.75M to measure ad effectiveness 2 Dec 2009 19:12 GMT
    ... technology to determine the effectiveness of an ad campaign, has raised $6.75 million in third ... the more common measurements used for online ads don't make sense. Just because someone clicks ... with companies including Casio, Warner Bros., and Burger King. The new round was led by and ...

  • Npower hires Piers Morgan for Christmas ads 24 Nov 2009 10:21 GMT
    ... Npower hires Piers Morgan for Christmas ads LONDON - Npower has hired Piers Morgan ... presenter Morgan will appear in a print ad aimed at persuading consumers to switch off ... Earlier this year, Morgan appeared in a Burger King campaign promoting its 'Flame grill'-scented perfume. ...

  • CSPI: Nickelodeon Ad Content High in Junk Food 2 Dec 2009 21:49 GMT
    ... Nearly 80 percent of food ads on the popular children's network Nickelodeon are ... 86 General Mills-approved products met CSPI's standards. Burger King identified only one meal as appropriate to ... and the current food-marketing climate. If you've had a bad experience -- or a good ...

  • DunnWell breaks "informational" ad campaign, by advertising agency The Republik 1 Dec 2009 19:12 GMT
    ... number of competitive bids preferred. The oversimple ads are intended as segues to a more ... existing clients are Brinker International, Darden Restaurants, Burger King, Carlson Restaurants (TGIFriday's) and Dollar General ... General Stores. The Republik is an employee-owned advertising agency with offices in Durham, Charlotte, and ...

  • McDonald's to trademark slang-brand Maccy D's 24 Nov 2009 10:53 GMT
    ... for Kentucky Fried Chicken and 'BK' for Burger King. Earlier this year, Pizza Hut tried to ... promote truncated name 'The Hut' in its advertising campaigns. has used slang to promote its ... strategic 'glue' for upcoming global marketing and ad campaigns, which it wanted to be 'relevant, hip ...

  • McDonald's to trademark slang-brand 'Maccy D's' 25 Nov 2009 04:30 GMT
    ... for Kentucky Fried Chicken and 'BK' for Burger King. Earlier this year, Pizza Hut tried to ... promote truncated name 'The Hut' in its advertising campaigns. has used slang to promote its ... strategic 'glue' for upcoming global marketing and ad campaigns, which it wanted to be 'relevant, hip ...

  • Food Ads on Nickelodeon Slammed in Report 24 Nov 2009 22:46 GMT
    ... nutrition they are serving up the wrong ads. According to an analysis conducted by the ... Business Bureaus, the Children’s Food and Beverage Advertising Initiative (CFBAI). But for junk food lovers, ... and 22 of 86 General Mills-approved products •Burger King only identified one meal as appropriate ...

  • New MMA Demographic Study May Lead to Influx of Advertisers 25 Nov 2009 17:59 GMT
    ... facts in hopes of drawing in new advertisers, but now major companies with major ad dollars will see it from a reputable firm, ... the sport, following other trailblazers like Budweiser, Burger King, Gatorade and Under Armour. For most of ...

  • Ryanair named worst 'family brand' 24 Nov 2009 08:54 GMT
    ... the best was Marks & Spencer, just ahead of the Co-op, Boots and Kellogg's. Others in ... While junk food brands like Domino's and Burger King are low on the list, chocolate giant ... top ten in the report commissioned by advertising agency Isobel. Of the political parties, David ...

  • Ryanair 'worst 'family brand' 24 Nov 2009 09:58 GMT
    ... the best was Marks & Spencer, just ahead of the Co-op, Boots and Kellogg's. Others in ... While junk food brands like Domino's and Burger King are low on the list, chocolate giant ... top ten in the report commissioned by advertising agency Isobel. Of the political parties, David ...

  • Ryanair worst 'family brand' 24 Nov 2009 11:17 GMT
    ... the best was Marks & Spencer, just ahead of the Co-op, Boots and Kellogg's. Others in ... While junk food brands like Domino's and Burger King are low on the list, chocolate giant ... top ten in the report commissioned by advertising agency Isobel. Of the political parties, David ...

  • iPhone Apps Put Brands in Hands 1 Dec 2009 14:33 GMT
    ... of the first iPhone hits with a dead simple application that offers utility through entertainment. ... most popular apps (ranked by number of downloads). These include Target, Disney and Walmart, which ... in App Store lifestyle category. Missed Opportunity: Burger King's Burger King Now. Back in April the ...

  • Cheil Acquires Majority Stake in Barbarian Group 2 Dec 2009 18:06 GMT
    ... Group will become part of South Korean ad network Cheil Worldwide in a deal that has ... -- the then-groundbreaking "Subservient Chicken" website for Burger King, on behalf of Crispin Porter & Bogusky. ... Seoul. Cheil Worldwide is currently ranked by Advertising Age as the world's 16th-largest advertising firm ...

  • Cohn & Wolfe Name Chad Latz President-Global Digital Practice 1 Dec 2009 23:35 GMT
    ... digital practice. He is charged with helping lead the strategic development and growth of the agency's ... campaigns for clients ranging from MillerCoors and Burger King to the San Antonio Convention and Visitor's ... is a full-service integrated communications agency offering advertising, PR and promotions targeted to the Hispanic ...

  • Cheil Worldwide Acquires The Barbarian Group 2 Dec 2009 20:11 GMT
    ... Chief Experience Officer - will continue to lead the company. The Barbarian Group will enhance ... by 2004, culminating in their work for Burger King. From there, the company expanded beyond production ... Cheil North America, notes, "The Barbarian Group leads the industry in creativity and innovation. By ...


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