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Burger King & Marketing News is an EIN News Service for marketing and advertising professionals. Constantly updated news and information about marketing.
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Latest Burger King & Marketing News

  • CSPI: Nickelodeon Ad Content High in Junk Food 2 Dec 2009 21:49 GMT
    ... Nearly 80 percent of food ads on the popular children's network Nickelodeon are ... 86 General Mills-approved products met CSPI's standards. Burger King identified only one meal as appropriate to ... and the current food-marketing climate. If you've had a bad experience -- or a good ...

  • Barbarian Group sells stake, moving to NY 2 Dec 2009 20:12 GMT
    ... majority stake in the agency to Korean ad firm As a result of the sale, which ... the innovative “Subservient Chicken” online video for Burger King in 2004. The shop’s current client roster ... Group has discussed doing deals with other advertising companies, but those never came to fruition. ...

  • Cheil Worldwide Acquires The Barbarian Group 2 Dec 2009 20:11 GMT
    ... Chief Experience Officer - will continue to lead the company. The Barbarian Group will enhance ... by 2004, culminating in their work for Burger King. From there, the company expanded beyond production ... Cheil North America, notes, "The Barbarian Group leads the industry in creativity and innovation. By ...

  • Vizu raises $6.75M to measure ad effectiveness 2 Dec 2009 19:12 GMT
    ... technology to determine the effectiveness of an ad campaign, has raised $6.75 million in third ... the more common measurements used for online ads don't make sense. Just because someone clicks ... with companies including Casio, Warner Bros., and Burger King. The new round was led by and ...

  • Cheil Acquires Majority Stake in Barbarian Group 2 Dec 2009 18:06 GMT
    ... Group will become part of South Korean ad network Cheil Worldwide in a deal that has ... -- the then-groundbreaking "Subservient Chicken" website for Burger King, on behalf of Crispin Porter & Bogusky. ... Seoul. Cheil Worldwide is currently ranked by Advertising Age as the world's 16th-largest advertising firm ...

  • Cohn & Wolfe Name Chad Latz President-Global Digital Practice 1 Dec 2009 23:35 GMT
    ... digital practice. He is charged with helping lead the strategic development and growth of the agency's ... campaigns for clients ranging from MillerCoors and Burger King to the San Antonio Convention and Visitor's ... is a full-service integrated communications agency offering advertising, PR and promotions targeted to the Hispanic ...

  • DunnWell breaks "informational" ad campaign, by advertising agency The Republik 1 Dec 2009 19:12 GMT
    ... number of competitive bids preferred. The oversimple ads are intended as segues to a more ... existing clients are Brinker International, Darden Restaurants, Burger King, Carlson Restaurants (TGIFriday's) and Dollar General ... General Stores. The Republik is an employee-owned advertising agency with offices in Durham, Charlotte, and ...

  • iPhone Apps Put Brands in Hands 1 Dec 2009 14:33 GMT
    ... of the first iPhone hits with a dead simple application that offers utility through entertainment. ... most popular apps (ranked by number of downloads). These include Target, Disney and Walmart, which ... in App Store lifestyle category. Missed Opportunity: Burger King's Burger King Now. Back in April the ...

  • Hell, they're just bashing easy targets to flog pizza 29 Nov 2009 22:24 GMT
    ... Man on behalf of all the mum- and-dad investors screwed by Hanover. Except that the days ... 2006, Hell's founders sold the chain to Burger King owner TPF for $15 million while they ... that is exactly the motivation behind its advertising campaigns. You may remember Improving Gross Profit ...

  • Largest BK franchisee staying loyal to the King 29 Nov 2009 12:08 GMT
    ... that is the largest single owner of Burger King franchises is standing by the chain's ... members of the organization's board and the heads of 21 regional franchisee organizations, says the ... 21 regional franchisee organizations, says the nationally advertised promotion causes those actually operating the restaurants ...

  • Fast food chains commit to health 26 Nov 2009 22:16 GMT
    ... Burger King, KFC, McDonald’s, the Subway chain and Wimpy ... the companies in 2010. Clair Baynton, FSA head of nutrition, says the further commitments are “good ... information. Last month the FSA launched an advertising campaign to encourage consumers to The Government’s ...

  • Toyo Tires Expands Retail TV Network to More Dealers 26 Nov 2009 04:32 GMT
    ... to carry our tires,” said Ron Golab, Advertising and Marketing Coordinator for Toyo Tires. “Digital ... tune-ups, oil changes, exhaust, cooling systems and road service. OK Tire operates 10 regional warehouses across ... company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life ...

  • New MMA Demographic Study May Lead to Influx of Advertisers 25 Nov 2009 17:59 GMT
    ... facts in hopes of drawing in new advertisers, but now major companies with major ad dollars will see it from a reputable firm, ... the sport, following other trailblazers like Budweiser, Burger King, Gatorade and Under Armour. For most of ...

  • Barry Schenck: Our Billboards Were Not Meant To Offend - And Response (8) 25 Nov 2009 10:10 GMT
    ... to say: look more closely and then read the message. Afterward you should see that it ... it is simply meant as a clever advertising tactic. I never imagined some people would ... advertising choices. Do you contact McDonald’s or Burger King every time they sponsor a movie that ...

  • McDonald's to trademark slang-brand 'Maccy D's' 25 Nov 2009 04:30 GMT
    ... for Kentucky Fried Chicken and 'BK' for Burger King. Earlier this year, Pizza Hut tried to ... promote truncated name 'The Hut' in its advertising campaigns. has used slang to promote its ... strategic 'glue' for upcoming global marketing and ad campaigns, which it wanted to be 'relevant, hip ...


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