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Latest BMW & Marketing News

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  • BMW UK calls advertising, digital and DM pitch 3 Dec 2009 09:28 GMT
    ... Top London creatives strike a pose for D&AD New Blood 's pick of Mother's Orange Gold ... Group, has been the incumbent on BMW’s advertising business since 1980. Dare has worked on ... in a bid to retain the business. BMW is thought to want a more streamlined ...

  • BMW reviews UK advertising account 3 Dec 2009 02:31 GMT
    ... LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal. WCRS, now part of the Engine Group, won the BMW business ...

  • BMW calls creative pitch 3 Dec 2009 07:55 GMT
    ... LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts. The AAR ... Its most recent work included a TV ad that thanks the environment for helping to make ...

  • BMW pulls back into Hollywood 24 Nov 2009 05:14 GMT
    ... BMW stunned Hollywood six years ago when it ... hiring Propaganda GEM as its global entertainment marketing agency of record. The move comes as ... are open to everything," said Ralf Hussmann, head of sport marketing and corporate sponsorships for BMW. "We ...

  • BMW Launches All-New 5 Series Luxury Sedan 25 Nov 2009 09:08 GMT
    ... BMW Launches All-New 5 Series Luxury Sedan BMW ... has finally taken the wraps off its brand-new 5 Series sedan, culminating months of anticipation ... Gran Turismo, ending years of controversial styling ad replacing it with a more dynamic shape. The ...

  • Marathon Oil Gets New Marketing Leadership 1 Dec 2009 06:12 GMT
    ... partnered in support of Ford's social media campaign, the... Thomas M. Kelley succeeds Mary Ellen ... a complimentary onboard Internet session with the... BMW is pulling the satin wraps off of ... service organization UNICO will launch an outdoor ad campaign in New Jersey via a partnership... ...

  • 12-Volt Campaign Hits Target 2 Dec 2009 16:37 GMT
    ... whose clients include Nike, MTV, Xbox and BMW. "They are the pre-eminent full service viral ... views. What's really interesting, is that we had 28 percent of the viewers click through to ... as people who were expecting a typical advertisement. "They frankly didn't understand the strategy. They ...

  • BMW To Debut Hyper Hybrids, Concept In L.A. 30 Nov 2009 11:11 GMT
    ... a complimentary onboard Internet session with the... BMW is pulling the satin wraps off of ... service organization UNICO will launch an outdoor ad campaign in New Jersey via a partnership... Domino's ... a limited-edition T-shirt featuring the 'Noid,' its advertising character from the 1980s,... Between now and ...

  • The Morning Fix: Malone causing mayhem. FX snags 'New Moon.' BMW ready for its close-up! 24 Nov 2009 15:27 GMT
    ... kind of talk about the deal being bad for the future of broadcast TV is exactly ... France's pay-TV giant Canal Plus, according to BMW, which once made a big bet on ... around in an Audi or a Mercedes. Advertisers are making a big bet on Internet ...

  • BMW Turns To Hollywood For Product Placement Advertising 25 Nov 2009 14:24 GMT
    ... BMW stunned Hollywood six years ago when it left ... hiring Propaganda GEM as its global entertainment marketing agency of record. The move comes as ...

  • Coup for Manor as Glock takes top seat for launch of their Formula 1 campaign 25 Nov 2009 09:14 GMT
    ... two years with the option for a ADVERTISEMENT third and worth less than the £2m ... getting annually from the Japanese manufacturers. Glock had been hoping to challenge for the title next ... Grand Prix. GLOCK FACTFILE Career: 2000: Wins BMW-ADAC Formula Junior Cup. 2001: Wins senior BMW-ADAC ...

  • UI alumnus leaves past behind with big career 2 Dec 2009 05:37 GMT
    ... one day of the year when they head to their favorite stores and squeeze through ... learned could be applied. “That kind of leads into consulting,” Schenk said. “Lots of industrial ... whose wide array of clients includes Cadbury, BMW, Conair, Domino Sugar, US Department of Homeland ...

  • Top Design Honors Go To George P. Johnson Consumer and Business Experiential Programs 24 Nov 2009 00:30 GMT
    ... a global consumer audience at the and BMW AG/MINI Brand Management won for an inspiring ... brand experience,” said Robert Albitz, SVP Worldwide Creative, George P. Johnson. “In the face of ... cluttered media world and the crush of advertising, this approach to design creates spaces in ...

  • Web drama faces more hurdles after Bebo exit 25 Nov 2009 13:30 GMT
    ... active role as an exclusive sponsor for advertiser-funded programming. In this model, the brand often ... controls the production. Think back to the BMW shorts and you realise this isn’t always a bad thing from a creative standpoint. These models are ...

  • Malesu Taking care of the big picture 3 Dec 2009 04:32 GMT
    ... back seat of a chauffer driven black BMW 5 series and was whisked off to ... be thoroughly researched. There has to be broad based consultations because a decision in one department would ... the Barloworld Botswana Trading, Technique Botswana and Sponsor-a-Child Trust. She holds a Bachelors of Science ...


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