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American Express 30 Nov 2009 20:03 GMT
... brand message. Such is the case of American Express, founded in 1850 as a secure, ... brand and marketing decisions. American Express' recent campaign, “Small Business Anthem,” highlights not only the ... card membership,” says Deborah Curtis, VP of advertising. ...
American Express to follow Tesco model and sell customer insight 1 Dec 2009 13:32 GMT
... American Express to follow Tesco model and sell customer ... partners database-derived insight on where they should advertise and locate stores. But this new unit ... call to the AmEx UK press office had not yet been returned as this news article ...
American Express to sell customer insight 1 Dec 2009 13:32 GMT
... American Express to follow Tesco model and sell customer ... partners database-derived insight on where they should advertise and locate stores. But this new unit ... call to the AmEx UK press office had not yet been returned as this news article ...
American Express to follow Tesco model and sell customer insight from its database 1 Dec 2009 12:13 GMT
... American Express to follow Tesco model and sell customer ... partners database-derived insight on where they should advertise and locate stores. But this new unit ... call to the AmEx UK press office had not yet been returned as this news article ...
American Express Debuts Twitter Tool 28 Nov 2009 05:55 GMT
... Expanding its social media services, American Express OPEN forum has launched a new tool ... including John Jantsch, founder of Duct Tape Marketing; entrepreneur Rafe Totengco of Rafe New York; ... about 600 companies, mostly public relations and ad agencies that handle social media efforts for multiple ...
American Express Names Ed Jay, Senior Vice President, Global Business Insights 30 Nov 2009 16:41 GMT
... NEW YORK--(BUSINESS WIRE)-- American Express today announced the appointment of Ed Jay ... decisions. In this role, Mr. Jay will lead American Express Business Insights, a line of business ... to geographic expansion to improved marketing and advertising strategies. The Company has already achieved positive ...
American Express Creates New Unit to Provide Consulting and Business Development Services 30 Nov 2009 19:33 GMT
... American Express Creates New Unit to Provide Consulting ... that will help them to develop customized marketing and growth strategies. Specific consulting applications could ... customer acquisition and retention, improved marketing and advertising strategies, and customer relationship management. The approximately ...
AmEx mounts biggest marketing campaign in four years 1 Dec 2009 13:32 GMT
... American Express mounts biggest marketing campaign in four years ... on the strapline 'Realise the potential'. Animated ads will continue to promote the 'privilege' of ... the business market. Alison Bain, vice-president and head of international advertising for American Express, said ...
The Marketing Profile: Mariano Dima of Visa Europe 25 Nov 2009 04:30 GMT
... brands in the financial-services sector. He now leads a 150-strong team and has access to ... which a naked man running down a road turns out to be a groom trying ... dissuading customers from queuing at the ATM. American Express recently launched its first major UK ad ...
Rubber Republic launches Viral Ad Network 2 Dec 2009 16:00 GMT
... agency Rubber Republic has launched the Viral Ad Network, which has been designed to serve ... designed to serve more than 14 million ads a month and to run on a ... 14-year-olds, an online viral video campaign for American Express, and an online viral video campaign for ...
Google's Reese Leads DoubleClick Ad Exchange Sales In U.S. 25 Nov 2009 05:25 GMT
... appointed director of sales for the DoubleClick Ad Exchange in the U.S., plans to focus ... to buy the space to run the ads. "In this ad space, yes -- the ... Google, Reese served as senior director at American Express and worked in the small business division, ...
Advertisers take reins of campaigns in Facebook shift 25 Nov 2009 09:54 GMT
... AOL have all opened beta testing of advertising APIs, systems that let agencies plug into ... is understood to be opening up its ad API imminently, with both Microsoft and Twitter believed ... Matt Turner, senior online marketing manager at American Express, who said social networks are still unproven ...
AME Awards announces direct marketing icon Stan Rapp as Jury Pesident for North America 2 Dec 2009 13:18 GMT
... email your press releases to afaqs! Please read the AME Awards announces direct marketing icon Stan ... November 30, 2009 The AME Awards for Advertising & Marketing Effectiveness announced the appointment of ... to such clients as Disney, Mars, Pepsi, American Express, McDonalds, and Microsoft. Prominent AME Grand Jury ...
TV advertising shows signs of renewed vigor 27 Nov 2009 18:34 GMT
... customers; and even such financial interests as American Express, according to television executives and advertising buyers ... "We have all been surprised that the ad market has come back this soon," said ... not as eager to buy Internet display ads as they were two or three years ...
New Moon Stars and H&M, Taylor Swift and Target, Oprah and Amazon: All Appropriate Celebrity/Brand Matches According to Millward Brown 25 Nov 2009 15:00 GMT
... made $140 million dollars this past weekend, had similar Cebra (celebrity + brand) scores, according to ... among females, fellow talk-show host and current American Express spokeswoman was not far behind, pairing well ... Millward Brown's solution provides new opportunities for advertisers, agencies, talent firms and production companies to ...

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EIN News Columnists

Britain's Officials Tell The Truth About the White House Lies That Led to Iraq (Joe Rothstein's Commentary) [30 Nov 2009 - 20:38]
Fear And Anger Stalks The Land; Will President Obama Learn to Manage It Or Become Its Victim? (Joe Rothstein's Commentary) [25 Nov 2009 - 03:01]

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Marketing Agencies News

The Internet Marketing Firms Choice For Your Business That Is Affordable, Fast, and Powerful Guaranteed [03 Dec 2009 - 07:24]
SodaStream looks for ad agency ahead of relaunch [03 Dec 2009 - 04:53]
Mobile ad company Smaato raises $4.5M [03 Dec 2009 - 02:42]
Top ad agencies scout for buys in digital media [02 Dec 2009 - 21:47]
Korean Ad Firm to Buy Barbarian [02 Dec 2009 - 19:02]

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Marketing Campaigns News

Humanists aim ad campaign at Christmas [03 Dec 2009 - 03:57]
AAJ Launches Ad Campaign to Protect Patients [02 Dec 2009 - 22:19]
Building a Successful Email Based Marketing Campaign [02 Dec 2009 - 21:42]
AT&T Drops Lawsuit Against Verizon Wireless' Ad Campaign (T,VZ) [02 Dec 2009 - 20:09]
AT&T Drops Verizon Ad Campaign Lawsuits [02 Dec 2009 - 20:07]

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Online Advertising News

Consortium to Measure Online Ads' Impact on Offline Sales [03 Dec 2009 - 06:13]
Report: AOL To Pull Premium Advertising From Ad.com [03 Dec 2009 - 06:11]
Five things you need to know... Ad networks [03 Dec 2009 - 05:56]
MySpace enters net music fray with ads-free service [03 Dec 2009 - 05:54]
PayPro Introduces Cross-sell Pop-ups and Support for Google Adwords and Google Analytics [03 Dec 2009 - 04:52]

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Television Advertising News

With White House Jobs Summit This Week KSBH Unveils New TV Ads Targeting Senators on Health Care [02 Dec 2009 - 17:48]
The Profits of Buying and Selling Infomercial Products [02 Dec 2009 - 11:37]
Bacardi promotes Mojito Classic with TV campaign [02 Dec 2009 - 11:18]
Health care TV ads uninformative [02 Dec 2009 - 09:18]
Infomercials: How Exactly They Started? [02 Dec 2009 - 07:59]

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