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PHOTOS: Japanese company leases young women’s armpits as advertising space

Underarm-ads3

A Japanese advertising company has come up with a unique way to get its clients’ products to the attention of the target audience, by placing advertisements on the armpits of young ladies.

The Wakino Ad Company, which recently began operations, has released photos on its website showing how this ad strategy could be used by recruitment portals, acting schools, detective agencies and more, reported Japanese website SoraNews24.

The ads come in various sizes and are in colour, with “armpit rentals” starting from about 10,000 yen (S$120) an hour.

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Already, Wakino has snagged its first client in Japanese beauty treatment and dermatology chain.

See photos:

Oluwakemi Abimbola

Oluwakemi is a Senior Correspondent with The PUNCH. She has over 10 years experience across digital and traditional journalism spheres, and currently covers the Capital Market.

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