Learn How to Combine Search Engine Optimization and Web Design

July 25, 2009

It’s already a given that an Internet user would always go for a website that is certified eye candy. The more visually appealing your site is, the more likely that you would get noticed by your targeted audience.

However, making your website Flash based may never be enough. In fact, it may not be the right thing to do in the first place. This is because you just don’t have to think of the visuals but also the functionality of your website design. You have to learn how to combine two important aspects of a website. These are search engine optimization and web design.

Thus, when you are building your web pages, make sure that you can take note of these following tips:

1. Add Alt tags to your images. Not a lot of Internet marketers and website designers are aware that search engine spiders cannot actually index pictures. They don’t understand them since they can only read texts. If you want to ensure that your images can also be readable, add an Alt tag to it. You can also include a short description of what the image is all about. Doing this will also be beneficial to your Internet users who are using browsers that don’t load pictures. Rather than guessing what the blank space is supposed to be, they can simply read your caption.

2. Reduce Flash and animation into your website. As mentioned, it may not be a very good idea to have your website as Flash-based. You may also want to limit the use of too much animation, images, and graphics. They can slow down the indexing of your pages. Before the keywords or the valuable information in your content are indexed, the search engine spiders are already done with their jobs on your website. Use them only when they are extremely necessary.

3. Make your website keyword-rich. Search engine optimization can be about relevance. If you can prove that your website is related to your chosen niche, then your website will definitely show up if your target Internet visitor uses the keyword that you have on your web pages. A good way to show your relevance is to use your chosen keywords in different places of your website. You can begin on the title page, then on the content of the web page, as well as in the meta tags. Nevertheless, ensure that you don’t end up overstuffing your website with keywords as this would then be called spamming. You can be penalized for that.

4. Validate your codes. Your codes are just as important as your content. If there is something wrong with them, it would also be difficult to have your site indexed. You can validate the correctness of your code by using W3C markup validation service.

Don’t forget to hire a reliable website development company for your Dallas web site design and  Search Engine Optimization company. Search engine optimization and website design can be pretty complicated, and you definitely need assistance from professionals. They can do these functions for you or provide you with great tips on how to go about them.