Phoenix Coyotes Activate AT&T Sponsorship Using Txtstation Mobile Marketing

November 6, 2009

GLENDALE, Ariz., Nov. 6 /PRNewswire/ -- The Phoenix Coyotes and Txtstation Mobile Marketing announced today that they renewed their partnership for the 2009/2010 season that will bring real-time texting features to the fans at the Jobing.com Arena. The promotions range from live polling, picture to screen, and text to screen.

During games fans will be asked to engage in real time with the center video board and the Daktronics ribbon boards. "Coyotes fans enjoy interacting with the team, and we wanted to provide our fans with the best-of-breed technology to connect them with the team. Txtstation has developed great concepts and graphics for our games. Our goals were to entertain fans during games and find new ways to share information about the team, events and special offers," said Stacey Cohen, Vice President of Marketing for the Phoenix Coyotes.

"We are honored to work with the Phoenix Coyotes again. We love the high quality of execution they put into every mobile concept for their wireless partner, AT&T. We hope to work with Phoenix Coyotes for years to come," said Michael Falato, Vice President of Sales and Business Development for Txtstation Mobile Marketing.

About Phoenix Coyotes

The Phoenix Coyotes are a professional ice hockey team based in Glendale, Arizona, just outside of Phoenix. They are members of the Pacific Division of the Western Conference of the National Hockey League (NHL). They play their home games at Jobing.com Arena. The Coyotes were founded in 1972 as the Winnipeg Jets of the World Hockey Association (WHA), joining the NHL in 1979 and moving to Phoenix in 1996. Their home ice was at the US Airways Center (then known as America West Arena) for seven years until 2003, when Jobing.com Arena opened.

About Txtstation Mobile Marketing

Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, Internet, and landlines.

Txtstation creates one-to-one "real-time" dialog with consumers at specific times and places such as events, concerts and live or pre recorded broadcast. Since 2004, we have been at the forefront of mobile interactivity designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty.

http://www.txtstation.com

    For additional information, contact:

    Michael Falato
    Vice President - Sales and Business Development
    512-535-5381
    michael@txtstation.com

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SOURCE Txtstation