NEOEDGE Proves up to 5X Increase in Brand Awareness With Online Video Ads in Casual Games Study by Frank N. Magid Associates

November 3, 2009

'This is good news for advertisers as advertising in online games presents an excellent opportunity to increase brand awareness, and increase awareness of products and services while simultaneously improving brand image.' -- Vicki Cohen, Executive Vice President, Frank N. Magid Associates

MOUNTAIN VIEW, Calif., Nov. 3 /PRNewswire/ -- NEOEDGE (www.neoedge.com), the leading total solution provider of advanced digital media services in casual games for the PC, announces the publication of a study conducted by Frank N. Magid Associates to examine techniques to maximize advertising effectiveness within online casual games.

The study, fielded this year, utilized a control and exposed methodology and included a sample of more than 3,000 U.S. game players on the NEOEDGE video advertising platform who were exposed to video advertisements from a leading online retailer. The research shows that video advertising displayed during gameplay sessions results in 5X increases in brand awareness and 3X increases in new product awareness. This is particularly compelling for companies seeking to reach the female market as 63% of the game players on the NEOEDGE platform are women.

With the growing size and impact of casual gaming as an entertainment medium and the increasing importance of online video advertising as part of media buys, this study was commissioned to help advertisers better understand how to maximize the effectiveness of their online advertising dollars within the context of online casual games.

Dan Servos, CEO of NEOEDGE, said, "Previous studies have proved the deep level of engagement and positive emotional reinforcement that online casual games deliver. We wanted to conduct a study that would validate for advertisers the power of combining the uniquely engaged and receptive audience of our casual gamers with a television like, interactive video advertising solution delivered online. Clearly, online video ads shown using the NEOEDGE platform during casual game play have a tremendously positive impact for brands. In fact we'll guarantee it."

NEOEDGE provides the only digital media services platform that dynamically, safely and securely inserts high performing full-screen video mid-roll ads, overlay ads and sponsorship elements during premium gameplay. The NEOEDGE services platform also generates valuable, loyal consumer communities through sponsored social rewards in existing casual download and online flash games. Third party research, rich analytics & repeat advertiser campaign results demonstrate that NEOEDGE delivers the best brand engagement performance available in the online game market today.

To receive a free copy of the White Paper, "Maximizing Online Video Advertising Effectiveness in the Context of PC Casual Games", please contact sales@neoedge.com.

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About NeoEdge

NEOEDGE, headquartered in Mountain View, California, with sales offices in New York, Chicago, Los Angeles and Toronto, Canada, is the leading digital media company providing total advertising and sponsored community solutions for the online casual game industry. In close partnership with many of the largest game publishers, portals and advertisers, NEOEDGE has revolutionized the casual gaming experience by providing safe, simple and profitable ad-supported game play through its patent-pending technology suite and advertising services platform. More than 50 top publishers rely on NEOEDGE to deploy over 500 ad-supported casual games throughout the NEOEDGE partner platform. NEOEDGE has created a robust and scalable online medium which allows advertisers to target a large, valuable demographic with high performing video ad products. Industry awards in 2009 include Digital Publisher - Category Winner, in OnMedia's Top 100 Private Companies and the prestigious Red Herring Top 100 North America Award

About Frank N. Magid Associates

Founded in 1957, Frank N. Magid Associates has provided strategic insight and direction for clients domestically and in 37 countries around the world. Magid has developed an international reputation for excellence that spans multiple industries. As a world leader in research-based strategy consultation, Magid's knowledge base is substantive, encompassing thousands of research studies and consultation engagements. Our clients include Fortune 500 companies and leaders in their respective industries, as well as promising young companies looking to leverage the market knowledge Magid can provide to help them reach the top. Magid serves clients around the world from offices in New York, Los Angeles, Minneapolis, Chicago, Dallas and Marion, Iowa.

Press Contacts Daniel R. Servos dan@neoedge.com

SOURCE NEOEDGE